Organize Chaos

The first clip in this episode is about determining salaries for your employees based on a 50% rule. In the second clip, Chris explains why spending extra money on the right gear for your employees is important. Both segments point in the same direction, determining how much money to spend on your employees to foster their ability for success.

In this clip, Chris is interviewed by entrepreneur and CEO Nathan Latka, talking about Trainual’s launch, business model, and more. At the time of this interview, Trainual was in its first months since launch. This is the second half of the interview, check out episode 14, Nathan Latka Interview Part 1 for the other half.

This clip is from Nathan Latka's podcast where he interviews Chris about Trainual’s launch, business model, and more. At the time of this interview, Trainual was in their first months since launch, so this episode provides a great in the moment snapshot of how the company was scaling at the time.

As an entrepreneur, business owner, and marketer, you are always going to have competition and outsiders critiquing your work. These clips are from Chris's IGTV collection, where he gives good insight into how to handle the critiques and competition in a healthy manner. He talks about how to use that fuel to step up and grow your business instead of complaining or letting that negativity hold you down.

In this episode, Patrick Campbell, Founder & CEO of ProfitWell, talks about how you should first price your services, how you should make sure not to leave money on the table, and how you should think about upsells and maximizing the value of a customer over time. He points out the metrics that you should be watching to understand your customers and make strategic decisions based on the data that your customers show you.

ProfitWell is the industry-standard software for helping companies like Atlassian, Autodesk, Meetup, and Lyft with their monetization (through Price Intelligently) and retention strategies. ProfitWell also provides a turnkey solution that powers the subscription financial metrics for over fourteen thousand subscription companies (it’s free and plugs right into your billing system). Prior to ProfitWell Patrick led Strategic Initiatives for Boston based Gemvara and was an Economist at Google and the US Intelligence community.

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Watch this episode on Youtube here.

Host: Chris Ronzio

In 2018 Chris participated in a local based Phoenix entrepreneur event called Street Pitch. If you're new to Chris’s content or his business Trainual, this segment gives some great background on his story as an entrepreneur and how Trainual came to be.

From the years of consulting and his business experience, Chris Ronzio wrote: “100 Hacks to Improve your Business,” covering topics to improve your lifestyle, personal productivity, marketing, sales, finance, and much more. This clip includes tips #1-10.

In this clip from Phx Startup Week, Chris breaks down why and how he used credit cards to get Trainual’s funding off the ground. Finding investors is not the only way to go about funding your startup. You can also leverage credit card debt as another option.

In this clip from Phx Startup Week, Chris explains his light bulb moment when realizing he could sell his consulting as a product, but he was resistant to becoming a marketer. In this speaking event, he takes you through his first marketing efforts when establishing Trainual, as he taught himself the importance of becoming a marketer when you are an entrepreneur.

In this episode, Jaleh Rezaei, Co-founder and CEO of Mutiny, tells her process for customizing your website to speak to all different customers and to maximize your sales. We also go through how they've used experimentation through their growth hacks to really grow the company, and how they operationalize their goals with their weekly and quarterly meeting cadence. You'll get a lot out of this episode and hopefully, you start to experiment and personalize.

Mutiny is a YC-backed company focused on helping SaaS companies personalize their website for each visitor. Prior to Mutiny, Jaleh was employee 12 and head of marketing and business development at Gusto and grew the company from 500 to 50,000 customers over 4 years. She was the Director of Product Marketing at VMware prior to Gusto.

Find the show notes for this episode here!

Watch this episode on Youtube here.

Host: Chris Ronzio