Origination

Origination

By Mordecai RosenbergBusiness
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Origination episodes

  • Episode 3: Fred Levine, Managing Director, Greystone Healthcare Finance, The Secret to Sales Success (and Career Success), How Zoom Will Impact the Sales Process, How to "De-Commodify" a Commodity Business

    Fred is one of the top health care originators in the country. In this conversation, Mordecai interviews Fred about his relentless pursuit for a sales position at American Express, how he applied unsuccessfully six years in a row for a sales role, and then went on to become the top sales team member. 

    Timestamps:
    1:20 – 10:15: First Sales Experience and the Importance of Relationships 

    10:15 – 15:55: Challenges with Connecting with People during COVID, Zoom Calls, and Developing the Customer Relationship

    15:55 – 24:18: Human Connection, First Impressions and Breaking Down Barriers

    24:18 – 34:58: Entrepreneurial Culture, Problem Solving, Identifying What A Customer Needs and Adding Value

    34:58 – 47:07 Being a Hero to Your Customer, Holding Yourself to a Higher Standard to Succeed

    47:07 – 51:51: What Makes A Good Client?

    51:51 – 59:39: Pushing Through Challenging Times and Building Confidence

    lenders, market, people, loan, client, equity, selling, deals, screen protectors, year, calls, rates, business, borrower, easy, long, sales, chase, interest rates, debt

    1 hr 1 min
  • Episode 2: Abe Spira, Managing Director, Greystone Debt and Equity, on the Importance of Face to Face Meetings, Seeking First to Understand the Needs of Your Client, and How to Find Your Niche

    In this next episode, Mordecai interviews Abe Spira, one of Greystone's top Originators on his unique approach to origination, building client relationships, and how he was able to have 80 meetings at one NMHC conference.

    Timestamps:

    1:14 – 10:28: First Sales Experiences

    10:28 – 15:59: Cold Calls and Developing Relationships with Clients

    15:59 – 25:32: Transitioning from Residential Business to Commercial Business

    25:32 – 37:54: Partnership and Making Connections

    37:54 – 48:44: Lightbulb Moments, Success, and Self-Confidence

    48:44 – 52:01: Leaving an Impression and Differentiating Yourself from the Competition

    52:01 – 1:05:47: The Current Market, Client Behavior, COVID’s influence, and the Importance of Building Relationships with Customers

    lenders, market, people, loan, client, equity, selling, deals, screen protectors, year, calls, rates, business, borrower, easy, long, sales, chase, interest rates, debt

    1 hr 7 min
  • Episode 1: Eric Taylor, Managing Director, Greystone Real Estate Advisors Affordable Housing Division, Lessons from Selling Shoes, Saving for the Downturn, Which is Harder - Debt Origination or Investment Sales?

    In this inaugural episode, Mordecai will interview Eric Taylor, the co-head of the affordable housing division of Greystone Real Estate advisors.

    Timestamps:
    02:06 – 9:19: First Sales Experiences and Gaining Confidence

    09:19 – 15:25: Transitioning to Brokerage & Investment, Business Mentorship 

    15:25 – 22:39 Dealing with Rejection and Difficulties, Getting to Success

    22:39 – 30:47: Loan Origination vs. Investment Sales

    30:47 – 35:35 Client Retention – Developing Relationships 

    35:35 – 44:21 Innovation and Technology, Energy Leaks

    44:21 – 53:48 The Current Market, Tax credits

    lenders, market, people, loan, client, equity, selling, deals, screen protectors, year, calls, rates, business, borrower, easy, long, sales, chase, interest rates, debt

    56 min

About Origination

From the publisher's feed

Join us as we delve into the world of multifamily and commercial real estate, engaging in insightful interviews with industry-leading loan originators and salespeople. Discover the secrets that set…