Apple has been using cinematic techniques in their events and ads since 1984. Horace Dediu, Jason Snell, and John Gruber discuss the story Apple has told on screens for 30 years: one of engineering thriving on dynamic creativity.

Apple has been using cinematic techniques in their events and ads since 1984. Horace Dediu, Jason Snell, and John Gruber discuss the story Apple has told on screens for 30 years: one of engineering thriving on dynamic creativity.

Apple has been using cinematic techniques in their events and ads since 1984. Horace Dediu, Jason Snell, and John Gruber discuss the story Apple has told on screens for 30 years: one of engineering thriving on dynamic creativity.

"Orson Welles of the Genre" with Horace Dediu, Jason Snell, and John Gruber

Analyzing movies, TV, and games from creation to consumption

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"Orson Welles of the Genre" with Horace Dediu, Jason Snell, and John Gruber

"Orson Welles of the Genre" with Horace Dediu, Jason Snell, and John Gruber

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