My guest this week is Simon Perkins [1:11], president of The Orvis Company and a third-generation family member to run the company. You may have heard about some major changes in Orvis' business over the past couple years, and Simon relates both his emotional struggle with restructuring the company and also his optimism about a laser focus on Orvis' core values: Fly fishing, upland hunting, and protection of our natural resources. Why there will be a greater emphasis on independent fly shops. And also the greatly streamlined Orvis apparel offering and how that affected which Orvis retail stores remained open.