Other Record Labels

By Other Record LabelsMusic Music Commentary Music Interviews

Other Record Labels episodes

November 01, 2022 The Current State of Manufacturing Music - Industry Insiders
Today we talk with Karen Emanuel the founder of Key Production, a UK company who has specialized in manufacturing CDs, tapes, and vinyl for the past 30 years.
In this interview we talk about what is behind the delays in manufacturing, price increases, and materials shortages.
Get the notes from today's episode at http://otherrecordlabels.com/manufacturing
Key Production was kind enough to offer our community 5% off their next manufacturing project, when emailing [email protected] with the code ORL5%OFF!
1 hr
October 25, 2022 How to Promote Your Record Label
Get notes from the episode and a FREE marketing checklist http://otherrecordlabels.com/marketing

26 min
October 18, 2022 The Power of Lead Time
This week's episode is taken from the new book, Record Label Marketing Strategies. You can get it on Amazon now: http://geni.us/recordlabelmarketing and on our website: http://otherrecordlabels.com/book

Essentially, Lead time is the amount of time from the start of an album to its release date. More specifically, in marketing for a new release, I consider lead time to be the time between when the masters are complete, and when the album (or single) is released to the public.
A lot of independent artists finish recording on a Saturday, master on a Sunday, and release on a Monday. There is something beautiful about the spontaneity of home-recording, and the ease of distribution that today’s technology provides. However, a negative byproduct of this immediacy is the failure of artists to give their audience the joy of anticipation. Additionally, giving time for the press and playlist curators will create more chances for your record to succeed.
Also catch up on our Release Roadmap series here: http://otherrecordlabels.com/roadmap
19 min
October 11, 2022 Your Record Label’s Niche
Get the notes from the show and more at otherrecordlabels.com/niche

Today, we’re talking all about the power of a niche, which is from Chapter 1 of the new book, Record Label Marketing Strategies.
The term “niche” is defined as a specialized segment of the market for a particular kind of product or service.
A record label’s niche could include their genre, geographic location, social stance, or any combination of specific categories.
16 min
October 09, 2022 Introducing 3tone Music...
Learn more about 3tone and grab other digital distribution resources at otherrecordlabels.com/distro
Email Rupert at 3tone if you have any questions... [email protected]

And be sure to use the coupon "OTHERRECORDLABELS10" when you sign up!
8 min
October 04, 2022 Common Social Media Mistakes Record Labels Make
Learn more and download the free notes and resources from today's episode here: http://otherrecordlabels.com/socialmedia
Buy the new book, Record Label Marketing Strategies here: http://geni.us/recordlabelmarketing

29 min
September 27, 2022 Indie Labels Need Advocates!
You can learn more about the folks at 3tone Music by going to http://otherrecordlabels.com/distro
You can email my buddy Rupert at 3tone, [email protected]

Indie Labels Need Advocates.
In the same way that our artists need our support and cheerleading, labels need someone supporting us, and fighting for our position.
I’ve been on the hunt for a digital distributor that is empathetic to the needs of small, independent record labels.
Someone who is aware of our unique needs, and who can give us something different than what an indie artist can get for themselves with DistroKid, Amuse, or CD Baby. This has been really important to me, to find someone who knows we exist and respects our existence, regardless of how small our catalogs or operations are.
Some distributors are out of reach for smaller indies, and some don’t offer services advanced enough.
So, for the past 2 years, I’ve been nurturing this relationship with a distributor called 3tone Music. You’ve probably not heard of them, aside from some of our conversations in our Facebook Group. But I’ve been personally testing them out with my releases for a few years.

You can learn more about the folks at 3tone Music by going to http://otherrecordlabels.com/distro
10 min
September 22, 2022 Quick Win: Create Something Everyday
Here's a quick win for you, something easy, free, and helpful that you can start doing TODAY to help you grow your record label and improve your life!
Today, we talk quickly about healthy habits, and the daily habit of creating something every single day!
Need more quick wins? Visit: http://otherrecordlabels.com/quickwins
5 min
September 20, 2022 ATA Records (Tony Burkill, Abstract Orchestra, Jake Mehew)
This week on the Other Record Labels podcast, I interviewed Neil from a UK label called ATA Records, which stands for All Things Analog. The name of the label is important because it is an expression of Neil’s love of “all things analog” -- a passion he shares with his dedicated audience.
In this week’s interview episode of the podcast, Neil talks about his newfound love of email marketing, how he had to take over the business side of running a label, and how he’s building upon the old school record label model of a record label with an in-house recording studio…

Download a FREE Record Label Toolkit: http://otherrecordlabels.com/toolkit
1 hr 5 min
September 13, 2022 Record Labels Take Time
Let’s get right to the point: Great things take time! Hard things take time!
Which kinda makes sense, otherwise they wouldn’t be hard, and they wouldn’t be great!
Let’s look at 3 reasons time is good for us and why we should embrace how long it takes to grow our record labels…
Get my free record label toolkit: http://otherrecordlabels.com/toolkit
20 min