We generally think of pain as something to be avoided. But psychologist Paul Bloom says that as much as we're wired to avoid suffering, we also seek it out. This week, we begin a two-part mini series about the curious pleasure we take in certain forms of pain.

Hidden Brain is about to go on tour! Join Shankar in a city near you as he shares key insights from the first decade of the show. For more info and tickets, go to https://hiddenbrain.org/tour/.