Bud Light became the subject of future business school case studies when it alienated a significant portion of its core customer base. By some estimates, the mistake could cost the king of beers up to $5,000,000,000. With one decision, Bud Light handed millions of cases of beer over to Miller Lite and Coors Lite.

In this episode, we offer free advice on what Bud Light should do in response to this all-time bomb of a campaign, and we also look at the moves its competitors should focus on.