2026 has officially been deemed ‘the year of analogue living’. The internet is going crazy for pen and paper, crafty hobbies, and physical media.

In this week’s episode, we discuss the rapid rise of this trend, explore how it’s being interpreted online, and what this might mean for us as small business owners.

We also chat about our own analogue habits and hobbies, and ponder why GenZ seem to love poor quality, ‘vintage’ digital cameras so much!

Links and Further Reading

Are You ‘Team Analogue’ or ‘Team Digital’?

Wildflower Illustration Co.

The Sunday Letter Project

Join the conversation on Substack to share your thoughts on going analogue {or not} in 2026. We’d love to hear from you!

Connect With Us

Friends With Business Benefits on Substack

charlieswift.com

love-audrey.com

Find Us On Instagram

@loveaudrey83

@_charlieswift

Subscribe to Our Mailing Lists

Franky’s Mailing List

Charlie’s Mailing List

Get full access to Friends with Business Benefits at friendswithbusinessbenefits.substack.com/subscribe