Shane Smith and Andrew Callaghan sit down with the anonymous creator behind Explosive Media, the Iranian team whose AI-generated LEGO videos became one of the most viewed and controversial media phenomena of the recent Iran-Israel conflict. With a team of fewer than ten people, their videos reached hundreds of millions of viewers and sparked debate about propaganda, AI, meme culture, and the future of information warfareIn this rare interview, the creators explain why they chose LEGO animation to depict war, how a team of fewer than ten people reached hundreds of millions of viewers, and why they believe modern conflicts are increasingly fought through algorithms, social media, and information warfare rather than traditional media alone.
The conversation explores propaganda, AI-generated content, meme culture, Jean Baudrillard's theory of hyperreality, President Trump's social media strategy, and the future of political storytelling in an age where billions of people experience world events through their phones.
The group also responds to questions about their relationship with the Iranian government, whether their work should be considered propaganda, and why they describe themselves as "guerrilla soldiers in the propaganda war.”
As AI tools become more powerful and media becomes increasingly decentralized, this conversation offers a glimpse into what the future of information warfare may look like.
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