Outcomes Rocket

This podcast is brought to you by Outcomes Rocket, your exclusive healthcare marketing agency. Learn how to accelerate your growth by going to outcomesrocket.com

Healthcare providers thrive long-term by moving beyond transactional marketing to build brand authority and patient relationships before urgent care needs arise.

In this episode, Bryan Cush, CEO of Tidal Health Group, explains how his agency helps care delivery brands navigate the online patient journey through authority building and patient acquisition. He warns against over-relying on short-term tactics, stressing the importance of trust-building in healthcare decisions, especially for specialized care. Bryan advises providers to focus on 1-2 core internal business metrics, such as net new patient visits, rather than short-term marketing ROI. He also shares how Tidal Health’s specialization, custom marketing analytics, and emphasis on reputation management set it apart in the evolving digital landscape.

Tune in and learn effective strategies for building provider authority, acquiring the right patients, and understanding the modern healthcare marketing landscape!

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Outcomes Rocket is a full-service marketing agency focused on helping healthcare organizations like yours maximize your impact and accelerate growth. Learn more at outcomesrocket.com

Empowering patients with access to their health data and information is crucial for better health outcomes. 

In this episode, Susannah Fox, author of "Rebel Health" and technology strategist, discusses the importance of patient-led healthcare revolutions, the democratization of health information, and the need for patients to own their data. She also highlights the importance of improving collaboration between dental and medical care, empowering patients with credible information, and recognizing the seeker, networker, solver, and champion archetypes as essential roles in navigating complex healthcare systems.

Tune in and learn how patients, clinicians, and innovators can work together to create a more equitable and effective healthcare landscape!

Watch the entire episode on YouTube and get more details at Think Oral Health.

This podcast is brought to you by Outcomes Rocket, your exclusive healthcare marketing agency. Learn how to accelerate your growth by going to outcomesrocket.com

The DAISY Foundation exemplifies how profound grief can be transformed into a lasting legacy of gratitude and recognition for nurses. 

In this episode, Bonnie Barnes, co-founder of The DAISY Foundation, shares how the organization was born from the tragic loss of her stepson, Patrick, and inspired by the compassionate care he received from nurses. To honor their invaluable contributions, Bonnie and her family created The DAISY Award, allowing patients, families, and colleagues to express their gratitude. She discusses the foundation's incredible growth, now recognizing nurses in over 7,100 healthcare facilities and nursing schools across 43 countries. Bonnie also highlights their book, Shining the Light on All the Right, which celebrates the art of nursing and reinforces the profound impact nurses have worldwide.

Tune in and learn how a personal tragedy blossomed into a global movement of recognition and appreciation for the nursing profession!

Resources: 

Fast Track Your Business Growth:

Outcomes Rocket is a full-service marketing agency focused on helping healthcare organizations like yours maximize your impact and accelerate growth. Learn more at outcomesrocket.com

This podcast is brought to you by Outcomes Rocket, your exclusive healthcare marketing agency. Learn how to accelerate your growth by going to outcomesrocket.com

Transforming mental healthcare through personal stories and innovative solutions is pivotal in enhancing access for all.

In this episode, Dr. Mike Franz, Executive Medical Director for Behavioral Health at Regence BlueCross BlueShield of Oregon, shares his personal battles with depression and anxiety, illustrating how these experiences shape his empathetic approach to patient care. He emphasizes the significance of effective treatment, highlighting therapy, medication, and the need to destigmatize mental health issues. Dr. Franz discusses the interdependence of mental and physical health, showcasing the accessible services his health plan offers, such as rapid access to psychiatrists and therapists. He encourages leaders to openly share their mental health journeys to help reduce stigma and foster a more supportive environment.

Tune in to discover how Dr. Franz is transforming behavioral health care, breaking down barriers to access, and inspiring inclusive solutions for everyone!

Fast Track Your Business Growth:

Outcomes Rocket is a full-service marketing agency focused on helping healthcare organizations like yours maximize your impact and accelerate growth. Learn more at outcomesrocket.com

This podcast is brought to you by Outcomes Rocket, your exclusive healthcare marketing agency. Learn how to accelerate your growth by going to outcomesrocket.com

Children's health is at the forefront of healthcare transformation, driven by efforts to personalize experiences, ensure consistent coverage, and combat misinformation.

In this episode of the Beat Executive Speaker Series, Leana Wen interviews Mark Del Monte, CEO of the American Academy of Pediatrics (AAP), about the organization's priorities and policies. Del Monte explains that AAP, with 67,000 members, prioritizes policies based on evidence and feedback from both its board and members, focusing on diverse issues like mental health, equity, and environmental health. He emphasizes the importance of Medicaid and CHIP (Children's Health Insurance Program) as vital coverage for children, noting concerns over 5.5 million children losing coverage post-pandemic due to procedural issues. Del Monte advocates for merging Medicaid and CHIP into a national program to eliminate variability between states, providing consistent healthcare for children.

Tune in to discover how the AAP is championing child healthcare and fighting misinformation for a healthier future!

Fast Track Your Business Growth:

Outcomes Rocket is a full-service marketing agency focused on helping healthcare organizations like yours maximize your impact and accelerate growth. Learn more at outcomesrocket.com

This podcast is brought to you by Outcomes Rocket, your exclusive healthcare marketing agency. Learn how to accelerate your growth by going to outcomesrocket.com

The key to improving patient outcomes and lowering healthcare costs lies in effectively integrating genomic insights into clinical decision-making. 

In this episode, Surya Singh, CEO of InformedDNA, discusses how his company uses technology and genetic information to enhance population health. He shares the recent acquisition of Coriell Life Sciences, a pharmacogenomics company, to expand its proactive healthcare capabilities. With a background as a physician and healthcare strategist, Surya emphasizes the importance of shifting from reactive to preventive care. He also highlights the launch of DNA Impact, a population health platform designed to identify and support at-risk individuals by streamlining the genetic testing process and addressing the underutilization of validated genetic assessments.

Tune in and learn how genomic solutions can revolutionize healthcare and improve patient outcomes!

Fast Track Your Business Growth:

Outcomes Rocket is a full-service marketing agency focused on helping healthcare organizations like yours maximize your impact and accelerate growth. Learn more at outcomesrocket.com

Think you have health insurance? Think again.

In this episode, Frank Lobb, engineer, consultant, and author, exposes the hidden flaws in the U.S. healthcare insurance system in The Big Lie in My Healthcare Bill. He explains that what we call health insurance is not true insurance, as there is no enforceable contract between patients and insurers, only between insurers and healthcare providers, who are often barred from billing patients when claims are denied. This system allows insurers to prioritize cost-cutting over patient care, leading to widespread rationing and unexpected medical bills. Lobb critiques how regional insurance monopolies exploit an inelastic market, raising prices without accountability while limiting access to necessary care. He advocates for transparency, open discussion, and systemic reform to ensure healthcare prioritizes patients over profits.

Tune in and discover the hidden truths about health insurance and learn how to protect yourself from denied payments and unexpected bills!

This podcast is brought to you by Outcomes Rocket, your exclusive healthcare marketing agency. Learn how to accelerate your growth by going to outcomesrocket.com

Access to healthcare is a binary issue, and current modalities are not scaling to meet the exponentially growing demand, making innovative solutions crucial. 

In this episode, Karthik Ganesh, CEO of OnMed, introduces their innovative care station designed to address gaps in healthcare access. He explains that 84 million Americans face barriers due to costly clinics, clinician shortages, and the limitations of traditional telemedicine. OnMed’s kiosk, staffed by live clinicians and equipped with medical devices, provides primary, urgent, and post-acute care in settings ranging from rural communities to prisons. Karthik emphasizes that this hybrid model blends the comfort of a clinic with the scalability of telehealth to make healthcare more accessible, convenient, and consumer-focused.

Tune in and learn how OnMed is revolutionizing healthcare access and addressing the unmet needs of underserved communities!

Fast Track Your Business Growth:

Outcomes Rocket is a full-service marketing agency focused on helping healthcare organizations like yours maximize your impact and accelerate growth. Learn more at outcomesrocket.com

This podcast is brought to you by Outcomes Rocket, your exclusive healthcare marketing agency. Learn how to accelerate your growth by going to outcomesrocket.com

The 988 crisis lifeline must integrate into a broader mental health network through partnerships, technology, and strategic expansion to tackle the root causes of crises effectively.

In this episode, Pawel Walczuk, Managing Director at Accenture, discusses the transformative potential of 988, the national mental health crisis line. He highlights how it can evolve to address broader behavioral health needs and the importance of connecting the crisis line to a broader care ecosystem. Pawel also talks about addressing workforce shortages through technology and leveraging partnerships across startups, governments, and larger organizations to scale solutions effectively. 

Tune in to explore how 988 can evolve into a cornerstone for comprehensive mental health care!



Fast Track Your Business Growth:

Outcomes Rocket is a full-service marketing agency focused on helping healthcare organizations like yours maximize your impact and accelerate growth. Learn more at outcomesrocket.com

This podcast is brought to you by Outcomes Rocket, your exclusive healthcare marketing agency. Learn how to accelerate your growth by going to outcomesrocket.com

The most crucial aspect of clinical financial decision support is knowing what not to say to physicians to avoid alert fatigue while still impacting cost-effective patient care. 

In this episode, G.T. LaBorde, CEO of IllumiCare, explains how the company integrates with electronic medical records to provide real-time insights on the financial and patient safety implications of clinical decisions. By analyzing data on patient activity, medication orders, lab results, and costs, IllumiCare helps hospitals determine the actual cost of every order and suggests clinically appropriate, lower-cost alternatives. LaBorde highlights the challenge of accurately assessing costs due to the complexity of formulations, pack sizes, and suppliers. With a 30% adoption rate of its recommendations, IllumiCare empowers physicians to make cost-conscious decisions, and the company is now expanding to outpatient settings to reduce duplicative testing and imaging.

Tune in and learn how to balance cost considerations with effective clinical care!

Fast Track Your Business Growth:

Outcomes Rocket is a full-service marketing agency focused on helping healthcare organizations like yours maximize your impact and accelerate growth. Learn more at outcomesrocket.com