Outperform with Acceleration Partners

On this episode, we talk about how a company's in-house affiliate team can work effectively with an affiliate management agency -- a dynamic that sometimes leads to companies having "agency PTSD."

Speaking to this topic is Veronica Morales, an Associate Account Director at Acceleration Partners. Veronica manages the affiliate program for one of our largest clients and has received many accolades for her work from their internal team. She knows first-hand how an agency can and should work with a client so that their affiliate program can reach it's full potential.  In this episode, you'll learn:

• The difference between an in-house affiliate team and an affiliate management agency. 
• The typical role each entity plays (in-house and agency).
• Why a company with an in-house affiliate team would want or need to work with an agency.
• Misconceptions about managing an affiliate program.
• Common struggles that an in-house team has when working with an affiliate management agency.
• Best practices for agencies working with a company’s in-house team.
• Best practices for in-house affiliate teams working with an agency.

To learn more about Acceleration Partners, visit www.accelerationpartners.com. 

There are a LOT of changes taking place in the performance marketing space. 

Learn what they are and how they could affect your business in 2017 and beyond from one of the industry's foremost experts, Robert Glazer, Founder and Managing Director of Acceleration Partners.

In this episode you'll learn about:

• What's driving these changes in the performance marketing industry • The shifting role of the affiliate network • Mega affiliates explained • Alternatives to the performance fee model • Mobile in the performance marketing space • Types of Performance Partners™ • How the Russian mob is making millions from programmatic advertising • Attribution • What changes performance marketers can expect to see in 2017 and beyond

If you do any kind of performance marketing - affiliate marketing, paid marketing, search engine optimization, influencer marketing, etc. - you'll definitely want to hear this episode. It could change the way you conduct and think about your marketing.

Who doesn't love the idea of working full-time with a company, from home, in your PJs? 

If that picture strikes a cord, then this podcast episode is for you.

Hear from Emily Tetto, the Director of Talent & Culture at Acceleration Partners, about:

• What it means to work remotely.
• Questions you should ask yourself before seeking a position at a company with a remote work environment.
• Questions you should ask a potential employer to ensure it's a legit remote position (i.e. with salary, benefits, etc.).
• Common misconceptions about working remotely.
• How and where to find job listings for companies who have a remote work environment (either part-time or full-time positions).
• Resources and ideas for how keep your current job and turn it into a remote position.

• Where remote work is headed in 2017 and beyond? 

On today’s episode, we chat with our Global Director of Strategic Partnerships and Publishers, Alison Chew about the ins and outs of Publisher Development.

She explains:

• What publisher development is.
• What publishers do and why they are so important to a performance marketing program.
• The role that a publisher development team plays to help brands grow their business.
• Where publisher development is headed in the next few years and how it's evolving. 

For anyone with a performance marketing or influencer marketing program, this episode will give you unique insights about how to make the most of your publisher relationships in 2017 and beyond.