Outside In with Charles Trevail

Innovation is hard. At big companies, that’s an understatement. Scott Kirsner, journalist, author, and editor & co-founder of Innovation Leader, helps us understand why, and what big companies can do about it.

Listen to this episode to learn:

● The cultural barriers that inhibit innovation at large organizations

● Real-world strategies for bringing out the best ideas from employees and customers

● Where innovation at large organizations is headed

With 10 million loyalty members spanning 76 countries around the world, Global Hotel Alliance (GHA) is a force in the hospitality industry. CEO Christopher Hartley discusses GHA’s collaborative approach to building loyalty and a different kind of guest experience.

Listen to this episode to learn:

● Why it’s important to innovate with consumers and stop chasing the competition

● How to create a loyalty program that isn’t just about the points

● What it means to provide local experiences on a global scale

PepsiCo’s President of Global Nutrition and acting North American CMO, Lisa Mann, is on a mission: promote health, wellness, and innovation at one of the world’s largest food and beverage companies. Is that even possible for a company known for soda and salty snacks?

Listen to this episode to learn:

• Why simplicity is such an innovative concept in the food and beverage industry

• The effectiveness of transparency and authenticity in marketing

• Advice on transforming the perception of a multinational company

Jet.com has built its e-commerce business on transparency, fairness, and trust. Jet President Liza Landsman joins the podcast to share how Jet, now part of Walmart, is making online shopping more efficient and a lot more fun.

Listen to this episode to learn:

• How Jet.com creates “last mile” supply chain efficiencies by putting shoppers in control

• Why pivoting is less risky when customers drive the decision

• Ways Jet ensures senior leaders and employees stay connected to shoppers

Professor Patrick Barwise of London Business School is an expert on brand marketing, an accomplished speaker, and award-winning author. He joins the podcast to share advice and perspectives on the state of marketing today.

Listen to this episode to learn:

• How having a deep understanding of customers increases marketing’s efficacy

• Why marketers need to shift their mindset away from brand differentiation

• Why marketing leaders are in a unique position to close the customer empathy gap

At Oracle, customer success is company success. We’re with Jeb Dasteel, Chief Customer Officer at Oracle, to learn how one of the world’s largest software and technology companies keeps this promise.

Listen to this episode to learn:

● Practical advice for anyone in the role of Chief Customer Officer

● How to listen, engage, and ensure that customers know the value of your product or service

● Why it’s important to target, track, and measure throughout the customer partnership

Jeff Platt is the 32-year-old CEO responsible for growing Sky Zone’s business. It’s the world’s first indoor trampoline park. Jeff stops by the podcast to talk global growth and share advice for entrepreneurs.

Listen to this episode to learn:

● How a group of skateboarders inspired a pivot that launched a multi-million dollar brand

● Why customer co-creation and listening is critical for success in new global markets

● Advice for entrepreneurs on taking risks and embracing failure

From aviation to healthcare to renewable energy, General Electric is world renowned as an innovation powerhouse. But, is “innovation” a dirty word at GE? We’re with Ann Marie Dumais, Open Innovation Leader at GE’s GENIUSLINK™, to learn more.

Listen to this episode to learn:

● Why innovation demands democratization

● Why GE’s entrepreneurial culture is not afraid to question assumptions, celebrate risk, and learn from failure

● How to increase agility and create buy-in using innovative thinking and methods

Paul Logue, Vice President of Growth Analytics, Market Insights and Customer Experience leads a team at Hewlett Packard Enterprise (HPE) tasked with unearthing hidden customer insights. Just don’t call them the research department.

Listen to this episode to learn:

• How to take an integrated approach to delivering actionable customer intelligence across the business

• Why conditioning the organization to partner with you as an “agency” is worthwhile

• Why sometimes saying “no” delivers the best outcomes

Charles Schwab is the largest brokerage firm in the U.S. It leads the industry by running its business “Through Clients’ Eyes.” Schwab CMO Jonathan Craig joins the podcast to explain.

Listen to this episode to learn:

• How Schwab maintains a challenger mentality

• The CMO’s management philosophy

• Why trust is critical for future growth