Speaker(s): Jorn Lyseggen | The Internet has changed the way we make decisions, but the way executives make decisions hasn't changed at all. Board members focus on internal data when every day competitors are leaving behind online breadcrumbs filled with valuable external data. This could be a job advert, filing a new patent, launching a new product, social media and more. Using insights gleaned from this data will help companies to look ahead and make more informed decisions. In this lecture, Jorn Lyseggen will talk about his new book Outside Insight, which includes case studies of the success and failures of international companies including Nike, Volvo, L’Oreal, Manchester United, the World Wide Fund for Nature, as well as the Obama 2012 campaign. Jorn Lyseggen (@jorn_lyseggen) is the CEO of Meltwater: a company that develops and markets media monitoring and business intelligence software. The company was founded in 2002 in a shack in Norway with just $15,000 start-up money. Now, Meltwater employs more than 1,000 people in 60 offices across six continents, and has over 23,000 clients across the world. The company has won various awards and Jorn also founded the Meltwater Entrepreneurial School of Technology, a training programme and seed fund for African entrepreneurs. Kenneth Benoit is Professor of Quantative Social Research Methods and Head of the Department of Methodology at LSE. SEDS (@SEDS_LSE) is an interdisciplinary research unit established to foster the study of data science and new forms of data with a focus on its social, economic, and political aspects. SEDS aims to host, facilitate, and promote research in social and economic data science. SEDS is a collaboration between the Departments of Statistics, Methodology and Mathematics.