Matty Dalrymple talks with Mark Leslie Lefebvre about OUTSIDE-THE-BOX CONTENT: THE STORY BEHIND "THE CANADIAN MOUNTED" and how (and why) he decided to write a book of trivia about the movie Planes, Trains, and Automobiles published behind a cover mimicking the book John Candy's character is reading when he meets Steve Martin's character in the airport waiting area. We discuss the care Mark took in re-creating the cover of the original, the importance of not underpricing your product, how to find and market to a target audience, the fact that perennial marketing results in perennial sales (an advantage indy authors have over traditionally published authors), and the importance of putting yourself in your book.

Do any of those topics pique your interest? Check out 2 MINUTES OF INDY https://bit.ly/2MinutesOfIndy, where over the week following the airing of the episode, you'll find brief video clips from the interview on each of those topics. You can also catch up on some highlights of previous episodes there.

Show notes at https://bit.ly/TIAP171

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Mark Leslie Lefebvre is the author of more than twenty books that include fiction and thrillers, and paranormal non-fiction explorations. He has also edited numerous anthologies. With three decades of experience in bookselling and publishing, Mark is a seasoned and trusted book industry professional who embraces both traditional and indie publishing options.