Tim Langhauser of Compass Home Group shares his journey from real estate admin to selling 170+ homes annually through his innovative "Big Mouth Club" referral strategy. With systematic client appreciation events and meticulous database management, Tim has created a self-sustaining referral machine that drives $65 million in sales volume.
• Started in real estate as an admin handling accounting before moving to sales side after seven years
• Created the "Big Mouth Club" to formalize client referral relationships and build community
• Hosts 4-7 client appreciation events annually including Amtrak trips to NYC, golf tournaments, and Santa visits
• Uses detailed VIP tracking forms to collect client data including birthdays, anniversaries, and preferences
• Sends birthday brownies directly to clients' children to build multi-generational relationships
• Combines client events with charity fundraisers to maximize impact and attendance
• Segments database carefully to track client interests, sports teams, and personal preferences
• Rewards referrals through quarterly drawings and custom appreciation gifts
• Shows clients their "referral trees" to demonstrate the impact of their recommendations
• Focuses on building fun, non-transactional relationships that naturally generate business
Remember referrals don't happen by accident, they happen on purpose. Build systems that nurture relationships, track important details, and celebrate the clients who advocate for your business.
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