Episode Notes: How to Use AI to Create Social Media Posts
Introduction
Welcome to Outside the Treatment Room, the podcast about the business side of the beauty industry. I’m your host, Connie Holm.
Today’s topic can save you hours every month and, when used efficiently, even hours every week: How to use AI to create engaging and effective social media posts for your business.
What is AI?
AI stands for Artificial Intelligence. It’s more common than you might think, existing in forms like:
Self-driving cars
Voice assistants like Siri and Alexa
Customer service chatbots
Personalized playlists
Medical diagnostics
Is AI perfect? No, but neither are we. I use AI daily in my business, and it has saved me time and money. AI can help improve your social media creation and content strategy.
If social media content creation feels overwhelming or time-consuming, you’re not alone. AI tools like ChatGPT, Google Gemini, and Microsoft Copilot make the process faster, easier, and more creative. By using AI, you can grow your esthetics business while saving time to find balance in your life.
Segment 1: Why Use AI for Social Media?
AI clears bottlenecks by automating time-consuming tasks.
Here’s why it’s a game-changer:
Saves Time: AI can generate high-quality drafts in seconds.
Boosts Creativity: Helps overcome writer’s block with fresh ideas and perspectives. For example, I asked AI to help draft this podcast episode. It gave me a great starting point that I could personalize.
Customizable: Tailor prompts to your brand voice and target audience. The more you use AI, the better it understands your tone.
Cost-Effective: Think of it as a personal assistant available 24/7 without the ongoing expense.
Segment 2: Setting Up for Success
To get the most out of AI, set yourself up for success:
Define Your Brand Voice: Decide if your tone is professional, friendly, playful, or something else.
Know Your Audience: Understand their pain points, interests, and preferred content.
Set Clear Goals: Whether you aim to educate, entertain, or promote, clear objectives lead to better prompts.
AI learns from your inputs over time, so be consistent in your instructions to make it reflect your brand accurately.
Segment 3: Crafting Prompts for AI
The magic of AI lies in the prompts. Here are examples you can use:
General Post Ideas: “Give me 5 social media post ideas for an esthetics spa that offers laser treatments and permanent jewelry services.”
Captions: “Write a playful Instagram caption for a client’s glowing skin after a facial.”
Promotions: “Create a post announcing a holiday discount on spa packages with a festive tone.”
Educational Content: “Explain the benefits of laser hair removal in a simple, engaging way.”
Engagement Questions: “Suggest a fun poll question related to self-care for Instagram Stories.”
Increase Reviews: “Suggest a way to ask clients to leave a Google review.”
Example: I used AI to address a problem with appointment rescheduling requests. I asked it to draft a polite email directing clients to my online booking system. AI created the email, then I asked it to reformat it as a Facebook/Instagram ad and suggest an image. The result was effective and stress-free.
Segment 4: Tips for Editing and Personalization
While AI drafts great content, personalization is key:
Customize the Language: Make sure it aligns with your brand voice and includes your unique mannerisms.
Add Specific Details: Mention your spa’s name, location, and special details.
Use Emojis and Formatting: Add line breaks, emojis, and hashtags to enhance visual appeal.
Review for Accuracy: Double-check for factual accuracy and ensure it reflects your offerings.
Segment 5: Addressing Concerns About AI
Fear of Losing Authenticity: AI is a tool, not a replacement for your unique voice. Use it as a starting point and add your personal touch.
Learning Curve: Practice makes perfect. Experiment with prompts to find what works best for you.
Staying on Brand: Regularly review content to ensure it’s consistent with your brand identity.
Closing Thoughts
AI is like having a brainstorming partner available 24/7. It streamlines social media content creation, saving time, reducing stress, and helping you stay consistent.
If you found this episode helpful, I’d love to hear from you! Share your thoughts or questions by tagging me on Instagram and Facebook at @RoseGoldLearning.
Thanks for tuning in. Have an amazing week!
Today’s Quote
“AI takes the guesswork out of social media marketing for small business owners, turning what used to be hours of effort into just minutes of creativity and strategy.”
Created by AI itself for an AI-themed podcast!
