Outside the Treatment Room

Podcast: Outside the Treatment Room
Host: Connie Holm

Welcome back to Outside the Treatment Room! After a short pause, I'm back and diving into a topic that can transform your beauty business — Digital Marketing!

In this episode, I’m sharing a beginner-friendly overview of essential digital marketing strategies for estheticians, spa owners, and beauty entrepreneurs. Whether you’re just starting out or looking to sharpen your skills, this episode will give you practical steps to build a strong online presence and start attracting more clients.

• Why digital marketing is essential for the beauty industry in 2025
• How to increase your visibility and trust online
• The basics of SEO and creating a website that helps clients book you
• Using email marketing to connect with and retain clients
• How to leverage Instagram, TikTok, and social media to showcase your work
• Managing your Google reviews and online reputation
• Intro to paid ads and how to target the right clients
• Common mistakes beauty business owners make — and how to avoid them

• Digital marketing is no longer optional — it’s essential.
• Start simple: Pick one or two strategies to focus on and build from there.
• Be consistent: Posting and engaging regularly makes a huge difference.
• Video is king: Use Reels, TikToks, and short videos to boost engagement.
• Your #1 marketing rule: Speak to one audience, deliver one message, and include one call to action to make your content clear and effective.

"Google only loves you when everyone else loves you first." — Wendy Piersall

👉 Stay tuned for upcoming episodes where I’ll be breaking down each of these strategies in more detail, so you can start implementing them right away!

Follow me on Instagram & Facebook: @Rosegold Learning
Send me a DM if you have questions or need help with your marketing strategy!

Thank you for tuning into this episode of the Outside the Treatment Room podcast!

Connect with Us:

• Instagram: www.instagram.com/rosegoldlearning
• Facebook:  www.facebook.com/rosegoldlearning
• Email: [email protected]

If you enjoyed this episode, please consider leaving a review and subscribing. Your support helps us reach more beauty business owners like you!

Stay inspired and keep growing!

Podcast Episode Notes: Focus on What You Can Control

Episode Title: Focus on What You Can Control
Podcast: Outside the Treatment Room
Host: Connie Holm

Feeling overwhelmed by things outside your control? Whether it’s client cancellations, social media algorithms, or personal challenges, it’s easy to get stuck in frustration. In this episode, we’re shifting our focus to what we can control—and letting go of what we can’t. Tune in to learn how to redirect your energy and regain control over your business and mindset.

The Power of Letting Go

Worrying about things outside your control drains your energy and keeps you stuck.

The most successful people focus on what they can influence, not external factors.

What You Can Control in Your Business

Your Actions – Instead of stressing over slow business, take proactive steps like running promotions or learning a new skill.

Your Mindset – Shift negative thoughts into opportunities (e.g., unexpected free time can be used productively).

Your Boundaries – Set limits on your availability and energy; you don’t have to be available 24/7.

Your Effort – Success isn’t about working longer hours but about consistent, focused effort.

Practical Strategies for Staying Focused

Create a ‘Control List’ – Divide a page into “Things I Can’t Control” vs. “Things I Can Control” and focus only on the latter.

Use the ‘Pause and Redirect’ Method – When you catch yourself worrying, ask: “What’s one action I can take right now?”

Set Boundaries with Negativity – Avoid doom-scrolling, gossip, and energy-draining distractions.

Create a Vision Board – Visualize your goals with simple notes or images to stay motivated.

With all the uncertainty in the world, it’s easy to feel out of control. I’ve personally struggled with long to-do lists, frustration over others’ actions, and the mental weight of uncertainty. But by focusing on what I can control, I’ve found clarity and peace—and I want to help you do the same.

A Thought to Leave You With

“You can’t stop the waves, but you can learn to surf.” – Jon Kabat-Zinn

If this episode resonated with you, please subscribe, leave a review, and share it with a friend who needs to hear it. Thanks for tuning in, and I’ll see you next time on Outside the Treatment Room!

Thank you for tuning into this episode of the Outside the Treatment Room podcast!

Connect with Us:

• Instagram: www.instagram.com/rosegoldlearning
• Facebook:  www.facebook.com/rosegoldlearning
• Email: [email protected]

If you enjoyed this episode, please consider leaving a review and subscribing. Your support helps us reach more beauty business owners like you!

Stay inspired and keep growing!

Podcast Show Notes

Podcast Title: Outside the Treatment Room
Episode Title: Quick Cash Strategies for Beauty Pros
Host: Connie Holm

Episode Summary:
In this episode of Outside the Treatment Room, host Connie Holm shares practical and creative strategies for beauty professionals to generate quick cash. Whether you’re a solo esthetician, lash artist, nail tech, or spa owner, these tips will help you boost your income without feeling overwhelmed. From flash sales to leveraging social media, Connie breaks down actionable steps to help you meet your short-term financial goals.

What You’ll Learn in This Episode:

Flash Sale Ideas

• Create a bundled “Glow-Up Package” for multiple services at a slight discount.
• Offer “book now, save later” deals to keep clients on a schedule.
• Add value to packages with free or clearance items from your suppliers.

Retail Strategies

• Promote products used during treatments to boost at-home results.
• Overcome hesitation about selling retail by educating clients about product benefits.

Maximizing Social Media

• Post last-minute appointment alerts and create urgency with updates.
• Use videos, live sessions, and client transformations to promote services.

Collaborations with Local Businesses

• Partner with local shops, fitness studios, or restaurants for cross-promotions.
• Set up draws or giveaways to increase your visibility and attract new clients.

Quote of the Week:
“You can’t use up creativity. The more you use, the more you have.” – Maya Angelou

Resources & Links Mentioned:

• Follow Connie on social media for more tips and updates.
• Try using QR codes or online links for seamless client bookings during promotions.
• Consider offering free consultations to showcase your expertise and gain trust.

Share Your Success Stories:
Did you try any of these strategies? Let Connie know how they worked for you! Leave a review or tag her on social media.

Thanks for Listening!
Thank you for tuning into this episode of Outside the Treatment Room. Be bold, be creative, and see you next week!

Thank you for tuning into this episode of the Outside the Treatment Room podcast!

Connect with Us:

• Instagram: www.instagram.com/rosegoldlearning
• Facebook:  www.facebook.com/rosegoldlearning
• Email: [email protected]

If you enjoyed this episode, please consider leaving a review and subscribing. Your support helps us reach more beauty business owners like you!

Stay inspired and keep growing!

Introduction

Welcome to Outside the Treatment Room, the podcast about the business side of the beauty industry. I’m your host, Connie Holm.

Today’s topic can save you hours every month and, when used efficiently, even hours every week: How to use AI to create engaging and effective social media posts for your business.

What is AI?

AI stands for Artificial Intelligence. It’s more common than you might think, existing in forms like:

Self-driving cars

Voice assistants like Siri and Alexa

Customer service chatbots

Personalized playlists

Medical diagnostics

Is AI perfect? No, but neither are we. I use AI daily in my business, and it has saved me time and money. AI can help improve your social media creation and content strategy.

If social media content creation feels overwhelming or time-consuming, you’re not alone. AI tools like ChatGPT, Google Gemini, and Microsoft Copilot make the process faster, easier, and more creative. By using AI, you can grow your esthetics business while saving time to find balance in your life.

Segment 1: Why Use AI for Social Media?

AI clears bottlenecks by automating time-consuming tasks.

Here’s why it’s a game-changer:

Saves Time: AI can generate high-quality drafts in seconds.

Boosts Creativity: Helps overcome writer’s block with fresh ideas and perspectives. For example, I asked AI to help draft this podcast episode. It gave me a great starting point that I could personalize.

Customizable: Tailor prompts to your brand voice and target audience. The more you use AI, the better it understands your tone.

Cost-Effective: Think of it as a personal assistant available 24/7 without the ongoing expense.

Segment 2: Setting Up for Success

To get the most out of AI, set yourself up for success:

Define Your Brand Voice: Decide if your tone is professional, friendly, playful, or something else.

Know Your Audience: Understand their pain points, interests, and preferred content.

Set Clear Goals: Whether you aim to educate, entertain, or promote, clear objectives lead to better prompts.

AI learns from your inputs over time, so be consistent in your instructions to make it reflect your brand accurately.

Segment 3: Crafting Prompts for AI

The magic of AI lies in the prompts. Here are examples you can use:

General Post Ideas: “Give me 5 social media post ideas for an esthetics spa that offers laser treatments and permanent jewelry services.”

Captions: “Write a playful Instagram caption for a client’s glowing skin after a facial.”

Promotions: “Create a post announcing a holiday discount on spa packages with a festive tone.”

Educational Content: “Explain the benefits of laser hair removal in a simple, engaging way.”

Engagement Questions: “Suggest a fun poll question related to self-care for Instagram Stories.”

Increase Reviews: “Suggest a way to ask clients to leave a Google review.”

Example: I used AI to address a problem with appointment rescheduling requests. I asked it to draft a polite email directing clients to my online booking system. AI created the email, then I asked it to reformat it as a Facebook/Instagram ad and suggest an image. The result was effective and stress-free.

Segment 4: Tips for Editing and Personalization

While AI drafts great content, personalization is key:

Customize the Language: Make sure it aligns with your brand voice and includes your unique mannerisms.

Add Specific Details: Mention your spa’s name, location, and special details.

Use Emojis and Formatting: Add line breaks, emojis, and hashtags to enhance visual appeal.

Review for Accuracy: Double-check for factual accuracy and ensure it reflects your offerings.

Segment 5: Addressing Concerns About AI

Fear of Losing Authenticity: AI is a tool, not a replacement for your unique voice. Use it as a starting point and add your personal touch.

Learning Curve: Practice makes perfect. Experiment with prompts to find what works best for you.

Staying on Brand: Regularly review content to ensure it’s consistent with your brand identity.

Closing Thoughts

AI is like having a brainstorming partner available 24/7. It streamlines social media content creation, saving time, reducing stress, and helping you stay consistent.

If you found this episode helpful, I’d love to hear from you! Share your thoughts or questions by tagging me on Instagram and Facebook at @RoseGoldLearning.

Thanks for tuning in. Have an amazing week!

Today’s Quote

“AI takes the guesswork out of social media marketing for small business owners, turning what used to be hours of effort into just minutes of creativity and strategy.”

Created by AI itself for an AI-themed podcast!

Thank you for tuning into this episode of the Outside the Treatment Room podcast!

Connect with Us:

• Instagram: www.instagram.com/rosegoldlearning
• Facebook:  www.facebook.com/rosegoldlearning
• Email: [email protected]

If you enjoyed this episode, please consider leaving a review and subscribing. Your support helps us reach more beauty business owners like you!

Stay inspired and keep growing!

Episode Notes: Outside the Treatment Room
Episode Title: Three Big Goals for Your Business in 2025
Host: Connie Holm

Episode Overview:
Happy New Year, esties! In this first episode of 2025, Connie Holm dives into the art of goal-setting for solo estheticians. If you’re feeling overwhelmed by the many hats you wear, narrowing your focus to just three major goals can make a huge difference in your business growth and personal well-being. In this episode, Connie breaks down why focusing on three goals works, how to structure them, and why self-care deserves a spot on your list.

What You'll Learn:

The power of focusing on three meaningful business goals

How to set specific, actionable growth targets

The importance of investing in skill development

Why streamlining your business systems can save time and reduce errors

How personal self-care goals contribute to long-term success

Episode Breakdown:
[00:00 - 02:00]

Welcome to the first podcast of 2025!

Why goal-setting is crucial for solo estheticians

Overview of today’s focus: Three big business goals

[02:00 - 05:00]

Why focus on just three goals?

The skincare routine analogy – keep it simple and effective

How narrowing down your goals prevents burnout

[05:00 - 08:00]

Goal 1: Business Growth

Setting specific growth goals (e.g., 20 new clients by June)

Breaking it down: Marketing, website updates, and referral programs

[08:00 - 11:00]

Goal 2: Skill Development

Why keeping up with industry trends gives you an edge

Picking one area to improve and booking clients to practice new skills

Offering intro prices for new services to gain client feedback

[11:00 - 14:00]

Goal 3: Streamlining Systems

Connie shares her personal goal of integrating business tools

Addressing inefficiencies caused by unconnected systems

Reaching out to tech advisors to simplify processes

[14:00 - 17:00]

Bonus Goal: Self-Care and Balance

Why estheticians need to prioritize personal well-being

Small self-care steps: Taking Sundays off, vacations, and setting boundaries

How self-care enhances client relationships and overall productivity

[17:00 - 20:00]

Putting it all together – write down your goals

Monthly check-ins and celebrating milestones

Oprah Winfrey quote: “Cheers to a new year and another chance for us to get it right.”

Closing Thoughts:
Thank you for tuning in to Outside the Treatment Room! If you found value in today’s episode, please subscribe and leave a review. Let’s make 2025 a year of focus, growth, and balance!

Outro:
Take care, esties! See you next time!

Thank you for tuning into this episode of the Outside the Treatment Room podcast!

Connect with Us:

• Instagram: www.instagram.com/rosegoldlearning
• Facebook:  www.facebook.com/rosegoldlearning
• Email: [email protected]

If you enjoyed this episode, please consider leaving a review and subscribing. Your support helps us reach more beauty business owners like you!

Stay inspired and keep growing!

Podcast Episode Notes

Welcome to Outside the Treatment Room
The podcast about the business side of the beauty industry. I’m your host, Connie Holm.

Episode Title: Are You Earning Less Than Minimum Wage?

Welcome back to Outside the Treatment Room! Today we’re tackling a tough topic that might make you a little uncomfortable: Are you unknowingly earning less than minimum wage?

In this episode, I’ll break down the numbers, explain why this happens, and give you actionable tips to shift from working hard to working smart. So grab a coffee, let’s get real, and let’s talk money!

Many solo estheticians feel like they’re earning great money because they’re booked solid and bringing in cash. But after expenses, rent, taxes, and time spent on unpaid tasks, the reality can be shocking.

Example: If you charge $100 for a facial, but products, rent, and insurance eat into your profits, your real income per hour could be closer to minimum wage (or even less!).

Reflection Question: When’s the last time you calculated your real hourly rate?

If you haven’t, don’t worry—we’re going to do the math together.

Here’s how to calculate your hourly rate:

Gross Income: Total monthly earnings (e.g., $4,000).

Expenses: Subtract rent, products, insurance, taxes, and supplies (e.g., $2,000).

Net Income: What’s left ($4,000 - $2,000 = $2,000).

Divide by Hours Worked: If you worked 160 hours, that’s $2,000 / 160 = $12.50/hour.

This number has to cover everything: sick days, health benefits, and retirement. If your hourly rate surprises you, don’t worry—I’m here to help you fix it.

Undercharging for Services: If you haven’t raised prices in years, rising costs (like inflation) mean you’re earning less. Example: Gloves that once cost $6 now cost $22—you must pass these increases on to clients.

Too Much Discounting: Promotions are great occasionally, but constant discounts devalue your work.

Hidden Expenses: Fancy packaging, unused software, or premium products can drain profits.

Unpaid Time: You’re also your own receptionist, marketer, and cleaner. Those hours count!

Does any of this sound familiar? If so, let’s focus on solutions.

Here are 5 actionable steps to increase your income:

Raise Your Prices: If it’s been more than a year, start small with $5-$10 per service. Your expertise has value, and clients expect increases.

Streamline Services: Focus on high-profit treatments that take less time and product. Stop offering unprofitable services.

Track Expenses: Audit your expenses. Cancel unused subscriptions, buy in bulk, and optimize your budget. (Example: I use Zoom Premium only for my September laser events and cancel it for the rest of the year.)

Charge for Your Time: Enforce no-show fees, cancellation policies, and charge appropriately for consultations.

Set Income Goals: Break your monthly income target into weekly and daily benchmarks. Know how many services you need to hit your goals.

Here’s your homework:

Sit down this week and calculate your real hourly rate.

If you don’t like the number, use today’s tips as your starting point for change.

Key Takeaway: You didn’t start your business to struggle. You deserve to thrive and be paid well for the transformation you bring to your clients. You have the power to make that happen.

Today’s Quote: “You must gain control over your money, or the lack of it will forever control you.” —Dave Ramsey

Why This Matters: I recently saw a Facebook post where many beauty professionals admitted to earning less than minimum wage—even though their businesses looked successful. My goal is to give you the tools to take control of your income and move closer to financial freedom.

Enjoyed This Episode?

Share it with a fellow esthetician who needs to hear this.

Subscribe, leave a review, and stay tuned for upcoming courses in 2025 to help you grow your beauty business.

Thank you for joining me today on Outside the Treatment Room! Let’s keep working smarter, not harder. See you next time!

Thank you for tuning into this episode of the Outside the Treatment Room podcast!

Connect with Us:

• Instagram: www.instagram.com/rosegoldlearning
• Facebook:  www.facebook.com/rosegoldlearning
• Email: [email protected]

If you enjoyed this episode, please consider leaving a review and subscribing. Your support helps us reach more beauty business owners like you!

Stay inspired and keep growing!

Podcast Title: Outside the Treatment Room
Host: Connie Holm

Welcome to Outside the Treatment Room! In this episode, we explore how estheticians can stand out in the competitive beauty industry. Whether you're starting fresh or have a loyal client base, discover practical strategies to ensure clients choose you every time.

1. Building Personal Connections 

• Why it matters: Clients don’t just book treatments—they book experiences. A personal connection builds trust and loyalty.
• Actionable tips:
  • Learn about your clients' unique needs, preferences, and goals.
  • Personalize their visits by remembering their preferences, favorite treatments, or milestones.
  • Take notes after appointments to create a consistent, tailored experience.

2. The Power of Expertise and Ongoing Education

• Why it matters: The beauty industry evolves rapidly; staying informed shows professionalism and builds trust.
• Actionable tips:
  • Invest in certifications, workshops, or industry events to sharpen your skills.
  • Educate clients about treatments, benefits, and aftercare to position yourself as an expert.
  • Share your knowledge on social media or newsletters to highlight your expertise.

3. Creating a Relaxing and Welcoming Environment

• Why it matters: First impressions matter, and your spa atmosphere sets the tone for client experiences.
• Actionable tips:
  • Ensure your space feels clean, inviting, and reflective of your brand.
  • Simplify your booking process and maintain clear communication.
  • Deliver exceptional customer service from start to finish.

4. Delivering Results and Consistency 

• Why it matters: Clients return when they see measurable improvements and reliable results.
• Actionable tips:
  • Tailor treatments to individual client goals for maximum impact.
  • Track progress and share it with clients to keep them motivated.
  • Use before-and-after photos (with permission) to showcase your work and reinforce your value.

5. Building Trust Through Testimonials and Word-of-Mouth 

• Why it matters: Happy clients become your best ambassadors.
• Actionable tips:
  • Encourage clients to leave reviews or share their experiences online.
  • Provide clients with photos or updates to inspire them to share your work.
  • Request testimonials after a successful treatment to attract new business.

Quote of the Week:
"If you make customers unhappy in the physical world, they might each tell 6 friends. If you make customers unhappy on the Internet, they can each tell 6,000 friends." — Jeff Bezos

Stand out by focusing on connections, expertise, ambiance, results, and trust-building. These strategies will not only attract clients but also foster long-term loyalty.

Thank you for listening to this episode of Outside the Treatment Room. Subscribe for more insights and tips to grow your esthetics business. Until next time, keep glowing and keep growing!

Thank you for tuning into this episode of the Outside the Treatment Room podcast!

Connect with Us:

• Instagram: www.instagram.com/rosegoldlearning
• Facebook:  www.facebook.com/rosegoldlearning
• Email: [email protected]

If you enjoyed this episode, please consider leaving a review and subscribing. Your support helps us reach more beauty business owners like you!

Stay inspired and keep growing!

How to Prioritize Your Time

Welcome to Outside the Treatment Room, the podcast that explores the business side of the beauty industry! I’m your host, Connie Holm. Today, we’re tackling a topic every business owner faces: prioritizing your tasks. With a long to-do list, it’s easy to get overwhelmed, but knowing what’s most important can make all the difference.

Understanding the Importance of Goals
Every task has a purpose. By focusing on clear business goals—whether it's growing your client base, increasing revenue, or planning a sale—you can identify the tasks that truly drive your success. My current priority? Prepping for Black Friday, my spa’s biggest sale event of the year!

Tools and Techniques for Prioritization
There are several methods to help prioritize, including:

• The Eisenhower Matrix: Helps categorize tasks by urgency and importance.
• Visual Aids: Tools like Notion, sticky notes, or a simple notebook to track and cross off tasks.
• The “One Thing” Rule: Focus on completing one impactful task at a time to gain momentum.

Time Blocking and Task Batching
Setting aside specific time blocks for focused work (like creating content or administrative tasks) and grouping similar tasks together can maximize productivity. For instance, I dedicate time blocks to prepare all social media posts for the week and focus solely on my Black Friday marketing during specific hours.

Delegation and Outsourcing
Don’t be afraid to get help! Delegating tasks that don’t require your expertise, such as hiring a virtual assistant or getting help with storage organization, can free up mental space and reduce stress. Outsourcing can be a game-changer for both personal and business tasks.

Review and Adapt
Priorities shift as new challenges and opportunities arise. At the start or end of each week, take time to review your list, update it based on your current goals, and stay flexible. Adapting ensures you stay on track and keep your stress levels in check.

"Most of us spend too much time on what is urgent and not enough time on what is important." — Stephen Covey

Thank you for tuning into Outside the Treatment Room! I hope today’s tips on prioritizing tasks will help you manage your time more effectively. Remember, success comes from focusing on what truly matters.

If you enjoyed this episode, please subscribe and share it with others who might benefit. Until next time, keep growing your business, and know that you've got this!

Thank you for tuning into this episode of the Outside the Treatment Room podcast!

Connect with Us:

• Instagram: www.instagram.com/rosegoldlearning
• Facebook:  www.facebook.com/rosegoldlearning
• Email: [email protected]

If you enjoyed this episode, please consider leaving a review and subscribing. Your support helps us reach more beauty business owners like you!

Stay inspired and keep growing!

Show Notes for Outside the Treatment Room

Episode Title: Educating Clients on New Services: Making the Introduction Smooth and Engaging

Episode Description:
Welcome back to Outside the Treatment Room, the podcast exploring the business side of the beauty industry! I'm your host, Connie Holm, and today we’re diving into a vital topic for any beauty professional introducing new services—effective client education. Launching something new can be thrilling, yet it can also be challenging to communicate clearly and address potential misunderstandings. In this episode, we’ll discuss strategies to make client education seamless, informative, and even fun! Plus, I’ll share my experience with educating clients on our new permanent jewelry service at Spa Olivia and the hurdles I’ve faced along the way.

Episode Breakdown:

 Introduction

• Welcome and overview of the importance of client education for new services.
• Sharing my own experience with introducing permanent jewelry, including unexpected misconceptions and how even our insurance company needed clarification!

[2:00 - 4:00] Section 1: Understanding Your Service

• Knowing your service inside and out is key to confident presentations.
• Consider the main benefits, ideal client profiles, and how it fits within your existing offerings.

 Section 2: Creating Anticipation and Excitement

• Building pre-launch excitement through social media, teasers, and sneak peeks.
• My experience creating buzz at an esthetics show by sharing images and videos from a vendor to intrigue potential clients about permanent jewelry.

 Section 3: Providing Educational Content

• Making complex details easy for clients to understand through demos, testimonials, before-and-after photos, and engaging social media content.
• We used videos and slideshows at Spa Olivia to showcase different jewelry options and shared ideas for hosting permanent jewelry at events like bachelorette parties.

 Section 4: Tackling Common Objections

• Anticipating client concerns, from safety to value, and addressing them with empathy.
• Example: With lash lifts, I visually walk clients through each step, which eases their concerns and builds trust.

Section 5: Introductory Offers and Incentives

• The value of a limited-time offer to encourage new clients to try the service.
• Tips for setting clear terms on introductory deals to create excitement without pressure.

 Section 6: Follow-Up and Client Feedback

• Why follow-up matters to build lasting client relationships and refine your service for future clients.
• Consider encouraging reviews and feedback to keep improving and showcase happy clients’ experiences.

Outro and Closing Thoughts

• Wrapping up with a quote from Peter Drucker: “Quality in a service or product is not what you put into it, it is what the customer gets out of it.”
• Encouragement to keep educating and inspiring clients for more meaningful connections.
• Reminder to subscribe, share, and spread the word to other beauty professionals!

Connect with Connie:
If you found this episode helpful, please subscribe and share with your beauty industry peers. For more tips and insights, follow us on social media and stay tuned for more episodes of Outside the Treatment Room!

This episode provides actionable steps for beauty professionals on the best practices for educating clients about new services, from initial buzz to addressing objections and following up. Tune in and turn your next service launch into a success!

Thank you for tuning into this episode of the Outside the Treatment Room podcast!

Connect with Us:

• Instagram: www.instagram.com/rosegoldlearning
• Facebook:  www.facebook.com/rosegoldlearning
• Email: [email protected]

If you enjoyed this episode, please consider leaving a review and subscribing. Your support helps us reach more beauty business owners like you!

Stay inspired and keep growing!

Episode Title: How to Close the Sale

Host: Connie Holm

Episode Summary: In today’s episode, we’re diving into one of the most crucial skills for service-based professionals—closing the sale. Connie Holm shares strategies learned from recent experiences at major events like the National Women's Show and the Ottawa Wedding Show, where she and her team showcased Spa Olivia's offerings. Whether you're dealing with hesitant, interested, or straightforward clients, Connie's insights provide a roadmap to making closing the sale feel effortless and rewarding.

Introduction

• Welcome: "Welcome to ‘Outside the Treatment Room,’ the podcast about the business side of the beauty industry. I’m your host, Connie Holm, and today we’re discussing closing the sale—a critical skill in our profession."
• Personal Story: Connie discusses her experiences at recent events, the types of customers she encountered, and the methods she used to draw them in and start meaningful conversations.

Client Types & Closing Strategies

Types of Event Attendees:

• Non-Looker: Uninterested and avoids eye contact.
• Curious but Cautious: Interested but wary of a sales pitch.
• Direct Communicators: Upfront about their interest or lack thereof.

Sales Strategy Outline:

• Strategies for interacting with each client type.
• Tips on keeping prospective clients engaged and interested without being pushy.

Step 1: Prepare Yourself & Your Team

• Know Your Products/Services: Confidence in your offerings instills trust in clients.
• Understand Client Needs: Practice active listening to align recommendations with their goals.
• Build Genuine Connections: Personalize interactions to build trust and rapport.

Step 2: Educate, Don’t Push

• Position Solutions, Not Sales: Present products/services as solutions to client needs.
• Incorporate Storytelling: Personal stories like Connie’s experience with laser hair removal offer relatable solutions.
• Recommend Naturally: Mention products/services as part of the treatment process.

Step 3: The Closing Conversation

• Set the Stage for Next Steps: Offer clear next steps or product recommendations during and after treatment.
• Use Positive Language: Confident, direct phrases resonate more with clients.
• Gauge Interest with Questions: Use open-ended questions to invite client feedback.

Step 4: Handle Objections Gracefully

• Normalize Objections: Objections are natural; handle them confidently.
• Feel, Felt, Found Technique: Empathize with client concerns and offer reassurance.
• Offer Alternatives: Provide budget-friendly options or suggest signing up for promotions.

Step 5: Seal the Deal & Follow Up

• Clarify Next Steps: Guide clients clearly toward booking or purchasing.
• Book Next Appointment: Like a dentist, encourage clients to book their next visit before leaving.

• Quote of the Day: Lori Richardson says, “Selling is really about having conversations with people and helping improve their company or their life.”
• Final Thoughts: Closing a sale is about meeting client needs and building a trusting relationship. Confidence, empathy, and preparation are your biggest allies.
• Social Media & Contact: Follow @rosegoldlearning on social media or email [email protected].
• Subscribe and Share: Don’t miss an episode—subscribe on your favorite podcast platform and share with others who could benefit.

Thank you for tuning into this episode of the Outside the Treatment Room podcast!

Connect with Us:

• Instagram: www.instagram.com/rosegoldlearning
• Facebook:  www.facebook.com/rosegoldlearning
• Email: [email protected]

If you enjoyed this episode, please consider leaving a review and subscribing. Your support helps us reach more beauty business owners like you!

Stay inspired and keep growing!