Outside the Treatment Room

Episode Summary:
In today’s episode of Outside the Treatment Room, Connie Holm takes a personal approach to one of the biggest challenges estheticians face—balancing family responsibilities with a thriving beauty business. Whether you’re a parent, spouse, or caregiver, juggling these roles with a career in esthetics can be overwhelming. Connie offers actionable strategies on setting boundaries, managing time, and creating a support system, all while sharing her own experiences and insights.

Key Topics Covered:

• The unique challenges estheticians face in balancing work and family
• How to set clear, effective boundaries with clients and family members
• Time management techniques for prioritizing both business and personal life
• The importance of building a support system at work and at home
• Learning to embrace flexibility and giving yourself grace

Quote of the Episode:
“We need to do a better job of putting ourselves higher on our own ‘to-do’ list.” – Michelle Obama

Who This Episode is For:

• Estheticians balancing a service-based business with family life
• Beauty professionals looking for time management and boundary-setting tips
• Anyone in the beauty industry feeling stretched between career and caregiving

Takeaways:

1. Establish clear boundaries between work and family life to avoid burnout.
2. Organize your time using a planner or digital calendar to prioritize tasks.
3. Build a solid support system—both at work and at home.
4. Embrace flexibility when life doesn’t go according to plan, and give yourself grace.

Connect with Us:
Have tips or experiences to share about balancing family life and work? Reach out to Connie on social media @rosegoldlearning. Don’t forget to subscribe and leave a review!

Thank you for tuning into this episode of the Outside the Treatment Room podcast!

Connect with Us:

• Instagram: www.instagram.com/rosegoldlearning
• Facebook:  www.facebook.com/rosegoldlearning
• Email: [email protected]

If you enjoyed this episode, please consider leaving a review and subscribing. Your support helps us reach more beauty business owners like you!

Stay inspired and keep growing!

Podcast Notes: "Outside the Treatment Room"
Episode: Refocusing Business 
Episode Summary:
In this episode, host Connie Holm dives into how estheticians can refocus and realign their service-based businesses for sustainability and long-term success. Connie walks listeners through recognizing when it’s time for a reset, streamlining their services, optimizing operations, refreshing their marketing strategies, and resetting their mindset. This is a practical, motivating episode for estheticians feeling overwhelmed or looking to get back on track.

Key Points Discussed:

1. Understanding When It’s Time to Refocus:

• Red flags like burnout, loss of passion, stagnant revenue, and declining client satisfaction signal that it’s time for a business reset.

2. Clarifying What You Do and Who You Do It For:

• Assess your most popular services and re-evaluate your ideal client. Focus on offerings that bring you joy and align with client needs.

3. Streamlining Operations for Efficiency:

• Automate scheduling, manage inventory smarter, delegate tasks, and streamline client communication to free up time for growth.

4. Re-Evaluating Your Marketing Strategy:

• Ensure your branding reflects your core services and is consistent. Consider referral programs and explore new marketing channels for better engagement.

5. Resetting Your Mindset and Vision:

• Reconnect with your mission, practice self-care, and set clear goals to reignite your passion and maintain adaptability in a constantly evolving industry.

Actionable Takeaways:

• Recognize the need to refocus when feeling overwhelmed or stagnant.
• Simplify service offerings and focus on what works best for you and your clients.
• Automate and delegate where possible to make your operations smoother.
• Refresh your marketing to align with your business vision and ideal audience.
• Take time for personal reflection and self-care to maintain balance and motivation.

Closing Thoughts:
Refocusing your business is a powerful step toward future growth and sustainability. Start small, and remember, you are not alone on this journey. Subscribe to Outside the Treatment Room for more actionable insights and support. Stay inspired, stay focused, and keep elevating your esthetics business!

Connect with Connie:
Follow RoseGold Learning on social media and share your thoughts on this episode or reach out for further support in refocusing your business!

Thank you for tuning into this episode of the Outside the Treatment Room podcast!

Connect with Us:

• Instagram: www.instagram.com/rosegoldlearning
• Facebook:  www.facebook.com/rosegoldlearning
• Email: [email protected]

If you enjoyed this episode, please consider leaving a review and subscribing. Your support helps us reach more beauty business owners like you!

Stay inspired and keep growing!

Breaking Out of Your Shell: Growing Your Beauty Business as a Shy Entrepreneur

Connie Holm

Outside the Treatment Room

• "Welcome to today’s episode of Outside the Treatment Room, where we talk about the business side of the beauty industry. I’m your host, Connie Holm. If you're a shy entrepreneur and feel like your personality might be holding you back from growing your beauty business, this episode is for you!"
• "Today, we’re going to discuss how being shy doesn’t have to stop you from building a thriving business. I’ll be sharing strategies to help you push through your comfort zone, boost your confidence, and connect with clients in a way that feels genuine to you. I’m more of an extrovert, but I’ve worked with many introverted business owners, and I want to understand how shyness affects their journey."

• "Let’s start by addressing the idea that being shy is a weakness. It’s not. Shy people often have strong listening skills, empathy, and the ability to build deep connections. These qualities can make you a fantastic beauty professional."
• "Clients value trust, and you don’t have to be the most outgoing person to build that. Sincerity, attentiveness, and understanding are enough to earn your clients’ trust."
• "Rather than trying to change your personality, lean into your natural qualities and offer a personalized, caring approach."

• "Now, while it’s important to embrace who you are, there will be situations where stepping out of your comfort zone is necessary for growth. Here are some practical strategies to help you overcome shyness."

Practice Makes Progress

• "Start small by practicing conversations with friends or family. Pick a service and product you're confident talking about, and rehearse your pitch. As you gain experience, your confidence will grow."
• "Even though I’m more extroverted, I still get nervous at networking events. But stepping out of your comfort zone gets easier with time."

Preparation is Key

• "Preparation can ease your nerves. For consultations or appointments, have a script or key points ready. Knowing what you want to say can help you feel more in control."
• "Before attending networking events, I prepared a short intro about myself and my business. Though it wasn’t easy, it made things much more manageable."

Set Goals to Push Boundaries

• "Set small goals like introducing yourself at a networking event or asking for client reviews. These small victories build confidence."

Develop a Signature Service

• "Having a signature service can help you stand out. Whether it’s laser treatments or permanent jewelry, let your work speak for itself. Your expertise will naturally attract clients."

• "Marketing can be challenging for shy entrepreneurs, especially when it involves putting yourself out there. But there are ways to market your business that don’t require being the face of it."

Focus on Visual Marketing

• "Let your results shine! Post before-and-after photos, share testimonials, or create videos of your treatments. You don’t have to be in front of the camera—let your work speak for you."

Leverage Online Communities

• "Join online groups like Facebook communities for beauty professionals. You can engage and offer advice without the pressure of public appearances."

Email Marketing & Direct Communication

• "Email marketing allows you to connect with clients without public interactions. Send updates, offers, and personalized messages directly to their inbox."

• "Today’s quote is from Amy Schumer: 'So if you’re an introvert like me, especially a female introvert, or a person who is expected to give away your energy to everyone else on the reg, I want to encourage you to find time to be alone. Don’t be afraid to excuse yourself. Recharge for as long as you need. Lean up against a tree and take a break from the other bears. I’ll be there too, but I promise not to bother you.'"

• "To wrap things up, your personality doesn’t define your success. Shyness isn’t a barrier to running a successful beauty business. With the right strategies, you can build a brand that clients love and trust."
• "Thank you for tuning into Outside the Treatment Room. If you enjoyed this episode, please subscribe and leave a review. Take your business one step at a time, and remember to embrace your strengths."

Thank you for tuning into this episode of the Outside the Treatment Room podcast!

Connect with Us:

• Instagram: www.instagram.com/rosegoldlearning
• Facebook:  www.facebook.com/rosegoldlearning
• Email: [email protected]

If you enjoyed this episode, please consider leaving a review and subscribing. Your support helps us reach more beauty business owners like you!

Stay inspired and keep growing!

Podcast Show Notes: Episode Title - "Boost Your Marketing Leveraging Social Proof"

Episode Summary: Welcome back to Outside the Treatment Room, the podcast that dives deep into the business side of the beauty industry. In this episode, host Connie Holm shares powerful strategies to help you boost your beauty business using the concept of social proof. Learn how to attract more clients, enhance engagement, and ultimately increase your revenue with actionable steps you can implement right away.

Key Points Discussed:

Understanding Social Proof:

• Social proof is about influencing potential clients through the actions and opinions of others.
• It builds trust and credibility by showcasing happy clients, glowing reviews, and visible transformations.

Why Social Proof Matters:

• 90% of people trust online reviews as much as personal recommendations.
• It's essential to show potential clients that others have had positive experiences with your services.

Actionable Strategies for Leveraging Social Proof:

Client Testimonials:

• Start collecting testimonials from loyal clients using prompts such as:
  • “What’s your favorite thing about coming to us?”
  • “How have our services impacted your confidence?”
• Share these testimonials on your website, social media, and email newsletters.
• Highlight Google reviews weekly on social media using an easy-to-access QR code at checkout.

Before and After Photos:

• Use high-quality, well-lit photos to showcase visible results.
• Implement themed social media posts like “Transformation Tuesdays” or “Wow Wednesdays” to share these images regularly.

User-Generated Content:

• Encourage clients to share their experiences and tag your business on social media.
• Run a contest to engage clients and reach their followers by using a specific hashtag and offering a prize.

Local Partnerships:

• Partner with nearby businesses, such as boutiques or restaurants, for cross-promotions.
• Use these collaborations to tap into new client bases and create mutual benefits.

Putting It All Together:

• Implement these strategies to build trust and attract new clients to your business.
• Focus on gathering and sharing social proof consistently throughout the month.

Challenge of the Week:

• Choose one strategy to implement by the end of the week.
• Share your experience with Connie through Rosegold Learning on IG and FB for a chance to get a shoutout in a future episode.

Inspirational Quote:

• “A customer talking about their experience with you is worth ten times that which you write or say about yourself.” — David Greer

Call to Action:

• Subscribe and share this episode with other beauty business owners who want to grow their businesses.
• Reach out to Connie on IG and FB at Rosegold Learning to share your experiences and get featured on the show!

Closing Remarks: Connie wraps up by encouraging listeners to take small, actionable steps that can lead to big changes. Tune in next time for more tips and strategies to elevate your beauty business!

Thank you for tuning into this episode of the Outside the Treatment Room podcast!

Connect with Us:

• Instagram: www.instagram.com/rosegoldlearning
• Facebook:  www.facebook.com/rosegoldlearning
• Email: [email protected]

If you enjoyed this episode, please consider leaving a review and subscribing. Your support helps us reach more beauty business owners like you!

Stay inspired and keep growing!

Podcast Title: Outside the Treatment Room
Episode: Experiencing the Spa World as the Client
Host: Connie Holm

Episode Overview
In today’s episode, we take a deep dive into the client’s perspective in the spa industry. Host Connie Holm flips the usual discussion on its head by walking through what it’s like to sit in the client’s chair. From the emotional connections formed during treatments to the often overlooked importance of personalized service, Connie reflects on her recent experiences in local spas and how these insights shape her approach to running a successful spa business.

Key Topics Discussed:

The Inspiration Behind Today’s Episode
Connie shares her recent experiences as a spa client, including a visit to a local nail bar, and discusses how those experiences made her feel. This sets the stage for a broader conversation about the importance of understanding the client’s perspective in the beauty industry.

Emotional Connection and Client Loyalty

• Why emotional connections matter more than just technical execution.
• The role of communication and interaction during a spa treatment.
• The impact of client connection on repeat business and referrals.

Expectations vs. Reality in the Spa Experience

• Connie contrasts her expectations for a quick, impersonal service at a nail bar with what she strives for in her own spa.
• How businesses like nail bars thrive on efficiency, but lack personal connection—and how this model can lead to high client turnover.

Putting Yourself in the Client’s Shoes

• A call for spa owners to step into the client role and evaluate the service process from arrival to departure.
• How small details in the client journey can be overlooked, but make a huge difference in satisfaction.

The Importance of Client Feedback

• Encouraging open feedback from clients to catch potential improvements.
• Why client opinions are key to evolving your spa services and ensuring customer loyalty.

Quote of the Week
"Whatever you do, do it well. Do it so well that when people see you do it, they will want to come back and see you do it again, and they will want to bring others and show them how well you do what you do."
— Walt Disney

Takeaways from This Episode:

• Treat every client interaction as an opportunity to create a lasting emotional connection.
• Don’t be afraid to experience your own spa as a client to gain a fresh perspective.
• Open your business to feedback to continuously improve the client experience.
• Remember that spas aren’t just about treatments—they’re about offering a memorable, uplifting experience that keeps clients coming back.

Closing Thoughts
Connie wraps up by encouraging spa owners to live the client experience firsthand to ensure that their business provides the best service possible. By stepping into the client’s shoes, you can better understand how your spa operates and find areas for improvement.

Subscribe & Follow
If you enjoyed this episode, subscribe to Outside the Treatment Room on your favorite podcast platform, and be sure to leave a review.

Thank you for tuning into this episode of the Outside the Treatment Room podcast!

Connect with Us:

• Instagram: www.instagram.com/rosegoldlearning
• Facebook:  www.facebook.com/rosegoldlearning
• Email: [email protected]

If you enjoyed this episode, please consider leaving a review and subscribing. Your support helps us reach more beauty business owners like you!

Stay inspired and keep growing!

Episode Title: Doubling Your Income This Month
Host: Connie Holm
Podcast: Outside the Treatment Room

Episode Summary:
In this episode of Outside the Treatment Room, host Connie Holm dives into the ambitious yet achievable goal of doubling your income in a single month. While it may sound daunting, Connie breaks down actionable strategies that can help beauty professionals increase their revenue quickly.

Key Takeaways:

Review Your Current Services

• Analyze your existing services: Are they priced correctly? Are you offering any potential add-ons that could increase the average ticket size?
• Consider service bundling: Package complementary services together at a slight discount to encourage clients to spend more.

Capitalize on Retail Sales

• Introduce impulse buys at checkout: Display products like makeup, creams, or jewelry to increase sales without extra effort.
• Stock and recommend popular retail items: Offer aftercare products used during treatments, such as sunscreens or lotions, to enhance client experience and boost revenue.
• Double your income by simply having retail available, and increase it further by engaging clients with product recommendations.

Leverage Your Existing Client Base

• Run special promotions or create a VIP event: Reward your most loyal clients with exclusive offers and discounts.
• Encourage referrals: Ask satisfied clients to refer friends and family, and offer incentives for successful referrals.
• Implement a loyalty program to retain and reward your best clients.

Introduce High-Ticket Offers

• Create premium service packages: Develop exclusive offerings like a “luxury retreat” that includes multiple services and high-end products.
• Aggressively promote these offers: Use email, social media, and direct calls to reach clients who may be interested.

Maximize Your Marketing Efforts

• Double down on social media: Use Instagram and Facebook to showcase your services, share client testimonials, and promote special offers.
• Utilize email marketing: Send personalized, value-packed emails with limited-time offers to your subscribers.
• Partner with local businesses: Cross-promote with complementary businesses to reach a new audience.

Focus on Client Experience and Retention

• Deliver an exceptional client experience: Ensure every interaction is designed to make clients feel valued.
• Follow up: Send thank you emails or messages after visits to build lasting relationships.
• Retaining clients is more cost-effective than acquiring new ones, so prioritize creating experiences that keep clients coming back.

Inspirational Quotes:

• Will Rogers: "The safest way to double your money is to fold it over and put it in your pocket."
• Robin Sharma: "To double your income, triple your investment in learning and personal development. When you transform your mindset, everything else gets transformed."

Final Thoughts:
Doubling your income in a month won’t happen overnight, but with a clear plan and consistent action, it’s possible. Implement these strategies, adapt them to your business, and watch the impact they have.

Call to Action:
If you found value in this episode, please share it with other entrepreneurs who could benefit from these tips. Don’t forget to subscribe to Outside the Treatment Room so you never miss an episode.

Outro:
Until next time, keep hustling and stay inspired!

Thank you for tuning into this episode of the Outside the Treatment Room podcast!

Connect with Us:

• Instagram: www.instagram.com/rosegoldlearning
• Facebook:  www.facebook.com/rosegoldlearning
• Email: [email protected]

If you enjoyed this episode, please consider leaving a review and subscribing. Your support helps us reach more beauty business owners like you!

Stay inspired and keep growing!

Welcome to this week's episode of Outside the Treatment Room, where we dive into the business side of the beauty industry. Today, we're tackling a topic that many spa owners can relate to: feeling stuck in your marketing efforts. Whether you've been in business for years or are just starting out, it's not uncommon to hit a wall when it comes to promoting your spa.

In this episode, we explore why this happens and offer actionable tips to help you get your marketing back on track and start seeing results. We discuss the importance of refreshing your strategy, revisiting your target audience, and focusing on the social media platforms that matter most. We also cover the crucial role of consistency in your marketing efforts and how to use data from social media, websites, and email campaigns to guide your decisions.

By the end of this episode, you'll have the tools you need to overcome your marketing rut and move your business forward. If you're feeling stuck, remember: you're not alone, and with the right approach, you can break through those barriers.

Don't forget to subscribe, leave a review, and share this episode with your fellow spa owners. For more tips and insights, follow us at Rosegold Learning on IG and FB, or reach out via email at [email protected]. Thank you for tuning in!

Thank you for tuning into this episode of the Outside the Treatment Room podcast!

Connect with Us:

• Instagram: www.instagram.com/rosegoldlearning
• Facebook:  www.facebook.com/rosegoldlearning
• Email: [email protected]

If you enjoyed this episode, please consider leaving a review and subscribing. Your support helps us reach more beauty business owners like you!

Stay inspired and keep growing!

 Communicating with Your Clients

Introduction:
This week's podcast emphasizes the critical role of communication in building and maintaining successful client relationships. Effective communication can significantly impact the success of a business.

Segment 1: Importance of Good Communication

• Communication builds trust and strengthens relationships with clients.
• Regular client feedback is crucial for adapting and improving services.

Segment 2: Benefits of Effective Communication

• Helps address problems quickly, preventing small issues from becoming significant.
• Builds trust, leading to client loyalty, repeat business, and referrals.

Segment 3: How to Improve Communication Skills

• Create opportunities to communicate through various channels.
• Practice appropriate tone and manage emotions during interactions.
• Seek and use feedback to enhance communication.

Segment 4: Impact on the Bottom Line

• Effective communication leads to better client understanding, increased retention, a positive reputation, upselling opportunities, and effective problem resolution.
• Good communication ultimately drives profitability by fostering trust and client satisfaction.

Closing:
The episode concludes with a reminder of the importance of active listening and a quote by Epictetus: "We have two ears and one mouth so that we can listen twice as much as we speak."

Reach out at www.facebook.com/rosegoldlearning

www.instagram.com/rosegoldlearning

[email protected]

Thank you for tuning into this episode of the Outside the Treatment Room podcast!

Connect with Us:

• Instagram: www.instagram.com/rosegoldlearning
• Facebook:  www.facebook.com/rosegoldlearning
• Email: [email protected]

If you enjoyed this episode, please consider leaving a review and subscribing. Your support helps us reach more beauty business owners like you!

Stay inspired and keep growing!

The podcast episode, "What Small Businesses Can Learn from the Olympics," explores valuable lessons that small business owners can draw from the Olympic Games. The host, Connie Holm, outlines five key takeaways:

1. The Power of Preparation: Olympic athletes spend years preparing for their events, emphasizing the importance of planning and preparation in business.
2. The Importance of a Strong Team: Just as athletes rely on a team of coaches and experts, businesses need a strong, well-coordinated team to succeed.
3. Adaptability: Athletes must adapt to unexpected challenges, and businesses must do the same in a changing market.
4. Embracing Competition: Competition drives excellence in both sports and business, encouraging innovation and growth.
5. Resilience: Like athletes who overcome setbacks, businesses must be resilient in the face of challenges.

Thank you for tuning into this episode of the Outside the Treatment Room podcast!

Connect with Us:

• Instagram: www.instagram.com/rosegoldlearning
• Facebook:  www.facebook.com/rosegoldlearning
• Email: [email protected]

If you enjoyed this episode, please consider leaving a review and subscribing. Your support helps us reach more beauty business owners like you!

Stay inspired and keep growing!

In this recession we have seen our appt numbers drop.  Here are some strategies to retain your existing clients.

Listen in for these 12 strategies:

1. Open Communication
2. Flexible pricing and payment options
3. Demonstrate your value
4. Improve your customer service
5. Enhance your value
6. Strengthen Relationships
7. Problem Resolution
8. Continuous Improvement
9. Adaptability
10. Financial management
11. Seek professional advise
12. Have a positive attitude

If you are interested in booking in for a free consultation with me please reach out at to [email protected]

Thank you for tuning into this episode of the Outside the Treatment Room podcast!

Connect with Us:

• Instagram: www.instagram.com/rosegoldlearning
• Facebook:  www.facebook.com/rosegoldlearning
• Email: [email protected]

If you enjoyed this episode, please consider leaving a review and subscribing. Your support helps us reach more beauty business owners like you!

Stay inspired and keep growing!