Weiss Advice

Overcoming Challenges and Growing Quickly With Jenny Gou


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Jenny Gou is a Partner at Vertical Street Ventures and focuses on company operations and leads the VSV Multifamily Academy. Prior to VSV, she was a Sales Director at Procter & Gamble setting national sales strategies for several billion-dollar brands and launching key initiatives across top retailers in the U.S. Her overall experience in leading teams, strategy, and project management gives her a unique ability at VSV and helping others achieve success through the VSV Academy.

[00:01 - 02:54] Opening Segment

  • We welcome, Jenny Gou!
  • She used to work in Sales at Proctor and Gamble for 13 years before leaving in 2020 to pursue real estate  

[02:55 - 17:58] Overcoming Challenges and Growing Quickly

  • Her company, Vertical Street Ventures, launched in January 2021 with a combined portfolio of over 300 million
  • Scaling quickly due to having the right people in the right roles and setting up systems and processes
  • Transparency and proactive communication is key to building trust with investors
  • Successful team members have experience running businesses and managing P&Ls
  • Hiring decisions are based on freeing up time for revenue-generating activities

[17:59 - 32:09] THE FINAL FOUR

  • What's the worst job that you ever had?
  • Managing people and letting them go
  • What's a book you've read that has given you a paradigm shift?
  • Come Up For Air” by Nick Sonenberg
  • What is a skill or talent that you would like to learn?
  • Learn basic Mandarin
  • What does success mean to you?
  • Jenny Gou says, “Live by design. It is the freedom and flexibility to do what I want, where I want, when I want to, with who I want to.”


Connect with Jenny Gou: 

LinkedIn: Vertical Street Ventures

Instagram: Vertical Street Ventures

Facebook: Vertical Street Ventures


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Tweetable Quotes:

“The ultimate success, and that's what a lot of our investors look for, is financial independence so that their time isn't dictated by somebody else. So, to me, that's the ultimate success.” – Jenny Gou

“If there's an investor that doesn't feel like this aligns with their values and principles, helping th

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