OWC RADiO

Faith Hibbs Clark is an acting coach with a very different approach. She’s a seasoned casting director and former deception detection body language expert. In other words, she knows when someone is lying!

Tim Standing, OWC's VP of Software Development for Mac, is a long-time friend and one of the planet’s smartest technologists. His new version of SoftRAID (7.5) works natively with the new version of Mac OS and is now available for download. 

In case you weren’t aware, SoftRAID is Tim’s invention and what better way to get to know the ins and outs of the software that we use than to ask the coder! Our show runner and host, Cirina Catania, sat down with Tim to get the low-down and share it with you.

Look around your office or studio or edit bay…how many external hard drives do you have around you?

Cirina's company, Catania Studios, where this interview was recorded, manages literally hundreds of terabytes on RAID arrays and  individual hard drives…and their main server. There are drives that go on location and re-attach when the crew returns, drives that are used for backup or redundant shares in the office, drives that will ultimately end up in storage or drives that are busy working to keep our digital worlds … well, working every day.

We use SoftRAID from OWC to monitor all those drives and tell us IN ADVANCE when any of them might be getting just too tired to work properly anymore OR if they are about to fail for any reason! 

SoftRAID lives on our systems in each bay and works hard every day to report back to us about how our external drive are doing.

Thanks for joining us today. If you like the show, please click that button and subscribe so you’ll get a notice whenever a new episode posts.

If you enjoy our podcast, please subscribe and tell all your friends about us! We love our listeners. And, if you have ideas for segments, write to [email protected]. We are always up for new ideas!

ABOUT OWC: Other World Computing, under the leadership of Larry O’Connor since he was 15 years old, has expanded to all corners of the world and works every day to create hardware and software that make the lives of creatives and business-oriented companies faster, more efficient and more stable.  Go to MacSales.com for more information and to discover an ecosystem that serves your needs. As Larry says, "Our dedication to excellence and sustainable innovation extends beyond our day-to-day business and into the community. We strive for zero waste, both environmentally and strategically. Our outlook is to the long term, and in everything we do, we look for simplicity in action and sustainability in practice. For us, it’s as much about building exceptional relationships, as it is about building exceptional products."

ABOUT OUR SHOW RUNNER AND HOST, CIRINA CATANIA: Filmmaker Cirina Catania, the Co-Founder and prior Executive Director of the Sundance Film Festival, and Founder and Lead Creative at The Catania Group Global, has been involved as a writer, director, producer, cinematographer or marketing exec on over 150 film, television and new media projects for the big screen as well as for networks such as National Geographic, Discovery, etc. She was a senior executive at MGM-UA and United Artists and is a member of the WGA-West, the PGA, IATSE Local 600, NPPA, the National Press Club, and more. Cirina lives in San Diego, D.C. and Berlin when she is not on the road filming for her projects or for clients, or speaking as a tech evangelist for companies such as Blackmagic Design and Lumberjack System. Cirina is the Founder and Executive Director of the High Media Collective (HSMC) a national nonprofit with top industry mentors bringing media literacy and new career pathways to classrooms across the country.

RELATED EPISODES: Tim Standing: All Drives Fail and Tim Standing SoftRAID, Storage & Pizza

This episode of OWC Radio was edited on Final Cut and Logic by Richard Taylor and Cirina Catania, recorded at the Catania Studios and story-edited using Lumberjack System's Builder NLE. The music track is by Katrina Stone called "Best of Luck," and licensed from Arlist.

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OWC's Larry O'Connor, and Other World Computing, are committed to helping us understand regenerative agriculture. He explains why in this interview with host, Cirina Catania.

Larry O’Connor is more than the founder and CEO of Other World Computing. He donates much of his time and a sizable percentage of the profits from OWC’s business endeavors on issues that he believes need to be addressed in the world. He helps the planet and everyone and everything that inhabits it with his initiatives in support of non-profits such as "Kiss the Ground," and Charity Water.

We enjoyed this interview because it is a discourse on regenerative agriculture, which is a new way to farm and which the movie exec produced by Larry, “Kiss the Ground,” highlighted during and following its release.

A new sequel, “Common Ground,” has recently been released and we encourage you to search for it in your neighborhoods or by going to Kisstheground.com for more information.

What is regenerative agriculture and why is it important to all of us?  This kind of subject is always interesting, and as we dig further, we find that perhaps the old way of tilling the soil may very well NOT be the best for soil health. This type of farming places emphasis on that health, which in turn produces more food with high nutritional value.

According to proponents of this theory, more carbon is stored in the ground, and biodiversity flourishes.

That is good for the farmers, for us, and for Mother Earth.

So, take a break from your tech tasks, from scrolling, and listen in to one of our country’s top business entrepreneurs as he discusses why he gets involved in films such as “Kiss the Ground,” and “Common Ground.”

Tune in for another fascinating interview with OWC’s Larry O’Connor.

If you enjoy our podcast, please subscribe and tell all your friends about us! We love our listeners. And, if you have topics to suggest for segments, write to [email protected]. We are always up for new ideas!

ABOUT OWC: Other World Computing, under the leadership of Larry O’Connor, has expanded to all corners of the world and works every day creating hardware and software that make the lives of creatives and business-oriented companies faster, more efficient and more stable.  Go to MacSales.com for more information and to discover an ecosystem that serves your needs. As Larry says, "Our dedication to excellence and sustainable innovation extends beyond our day-to-day business and into the community. We strive for zero waste, both environmentally and strategically. Our outlook is to the long term, and in everything we do, we look for simplicity in action and sustainability in practice. For us, it’s as much about building exceptional relationships, as it is about building exceptional products."

ABOUT OUR HOST: Filmmaker Cirina Catania, the Co-Founder and prior Executive Director of the Sundance Film Festival, and Founder and Lead Creative at The Catania Group Global, has been involved as a writer, director, producer, cinematographer or marketing exec on over 150 film, television and new media projects for the big screen as well as for networks such as National Geographic, Discovery, etc. She was a senior executive at MGM-UA and United Artists and is a member of the WGA-West, the PGA, IATSE Local 600, NPPA, the National Press Club, and more. Cirina lives in San Diego, D.C. and Berlin when she is not on the road filming for her projects or for clients, or speaking as a tech evangelist for companies such as Blackmagic Design and Lumberjack System. Cirina is the Founder and Executive Director of the High Media Collective (HSMC) a national nonprofit with top industry mentors bringing CTE solutions, media literacy and new career pathways to classrooms across the country.

Listen in to our interview with Larry O'Connor, Founder and CEO of Other World Computing. He has lots of information for us following the 2023 WWDC (Apple's Developer Conference Keynote). He was particularly impressed with the new 15 inch MacBook Air, and the MacPro M2 Ultra (that was demo'd with OWC's 8M2 Accelsior PCIe SSD!). Larry also updates us on OWC's Docks, Innergize Software, Atlas Cards and Readers, the new version of Soft RAID, 7.5, and more.

Visit Apple's MacPro page and check out the MacPro. Scroll down to Footnote #14 and check out what Apple says about the 16TB OWC Accelsior 8M2 chip in that PCIE slot. :)

If you enjoy our podcast, please subscribe and tell all your friends about us! We love our listeners. And, if you have ideas for segments, write to [email protected]. We are always up for new ideas!

ABOUT OWC: Other World Computing, under the leadership of Larry O’Connor since he was 15 years old, has expanded to all corners of the world and works every day to create hardware and software that make the lives of creatives and business-oriented companies faster, more efficient and more stable.  Go to MacSales.com for more information and to discover an ecosystem that serves your needs. As Larry says, "Our dedication to excellence and sustainable innovation extends beyond our day-to-day business and into the community. We strive for zero waste, both environmentally and strategically. Our outlook is to the long term, and in everything we do, we look for simplicity in action and sustainability in practice. For us, it’s as much about building exceptional relationships, as it is about building exceptional products."

ABOUT OUR HOST: Filmmaker Cirina Catania, the Co-Founder and prior Executive Director of the Sundance Film Festival, and Founder and Lead Creative at The Catania Group Global, has been involved as a writer, director, producer, cinematographer or marketing exec on over 150 film, television and new media projects for the big screen as well as for networks such as National Geographic, Discovery, etc. She was a senior executive at MGM-UA and United Artists and is a member of the WGA-West, the PGA, IATSE Local 600, NPPA, the National Press Club, and more. Cirina lives in San Diego, D.C. and Berlin when she is not on the road filming for her projects or for clients, or speaking as a tech evangelist for companies such as Blackmagic Design and Lumberjack System. Cirina is the Founder and Executive Director of the High Media Collective (HSMC) a national nonprofit with top industry mentors bringing media literacy and new career pathways to classrooms across the country.

Cirina Catania edited this edition of OWC RADiO on Final Cut and Lumberjack's Builder. It was recorded on a OWC Elektron SSD with a Shure SM7B microphone, all driven by the MacPro and archived on an OWC Flex 8 and stored on a Jupiter Callisto server. Music from Artlist. OWC's introduction recorded by Ted Limpert. If you'd like to know more, please contact us.

Chris Brown, the Executive VP and Managing Director of Global Connections and Events for the media and entertainment's preeminent convention, NAB, speaks with OWC RADIO host, Cirina Catania in this exclusive interview about NAB 2023 and...wait for it...reveals their plans for NAB 2024. Bottom line, if you are an exhibitor at the annual event in Las Vegas, better get your booth reservations in ASAP. Things are going to change!

The National Association of Broadcasters celebrated its 100th anniversary this year and registration was up from the prior year with over 65,000 attendees from 166 countries and 1,280 exhibitors. Over 17,400 people traveled from international countries and were met with all the latest in broadcast, media and entertainment innovations. This marketplace is the go-to solution if you are looking for "all that is powering the future of broadcast, media and entertainment."

If you enjoy our podcast, please subscribe and tell all your friends about us! We love our listeners. And, if you have ideas for segments, write to [email protected]. We are always up for new ideas!

ABOUT OWC: Other World Computing, under the leadership of Larry O’Connor since he was 15 years old, has expanded to all corners of the world and works every day to create hardware and software that make the lives of creatives and business-oriented companies faster, more efficient and more stable.  Go to MacSales.com for more information and to discover an ecosystem that serves your needs. As Larry says, "Our dedication to excellence and sustainable innovation extends beyond our day-to-day business and into the community. We strive for zero waste, both environmentally and strategically. Our outlook is to the long term, and in everything we do, we look for simplicity in action and sustainability in practice. For us, it’s as much about building exceptional relationships, as it is about building exceptional products."

ABOUT OUR HOST, CIRINA CATANIA: Filmmaker Cirina Catania, a Co-Founder and former Executive Director of the Sundance Film Festival, and Founder and Lead Creative at The Catania Group Global, has been involved as a writer, director, producer, cinematographer or marketing exec on over 150 film, television and new media projects for the big screen as well as for networks such as National Geographic, Discovery, etc. Cirina is the Executive Director of the High School Media Collective, a non-profit sponsored by Blackmagic Design., Lumberjack System, and Catalyst Storie Road. For eight years, She was a senior executive at MGM-UA and United Artists. Cirina lives in San Diego, D.C. and Berlin when she is not on the road filming for her projects or for clients, or speaking as a tech evangelist for companies such as Blackmagic Design and Lumberjack System

This episode is edited by Cirina Catania on Final Cut with Lumberjack Builder. Music licensed rom Megatrax, "Wild Fandango." OWC's intro features the voice of Ted Limpert.

Today, on OWC Radio, our host, Cirina Catania, speaks with OWC’s Farshid Tabrizi, their Senior VP of Flash Memory and Media Development. They discuss in detail  two new high speed card readers, Atlas Dual SD Reader and the Atlas CF Express Type 2 with a second slot for an SD Card. And they introduce you to OWC’s new software, Innergize, which keeps your media cards running fast, sanitized, and updates the firmware that runs them whenever you buy a new camera! Oh, and did we tell you - it is free?

The devil is in the details, as they say, and these new solutions will make you more efficient and take away the fear of losing data!

If you enjoy our podcast, please subscribe and tell all your friends about us! We love our listeners. And, if you have ideas for segments, write to [email protected]. We are always up for new ideas!

ABOUT OWC: Other World Computing, under the leadership of Larry O’Connor since he was 15 years old, has expanded to all corners of the world and works every day to create hardware and software that make the lives of creatives and business-oriented companies faster, more efficient and more stable.  Go to MacSales.com for more information and to discover an ecosystem that serves your needs. As Larry says, "Our dedication to excellence and sustainable innovation extends beyond our day-to-day business and into the community. We strive for zero waste, both environmentally and strategically. Our outlook is to the long term, and in everything we do, we look for simplicity in action and sustainability in practice. For us, it’s as much about building exceptional relationships, as it is about building exceptional products."

ABOUT CIRINA CATANIA: Our Show Runner/Host, is filmmaker and radio personality, Cirina Catania, the Co-Founder and prior Executive Director of the Sundance Film Festival, and Founder and Lead Creative at The Catania Group Global. She has been involved as a writer, director, producer, cinematographer or marketing exec on over 130 film, television and new media projects for the big screen as well as for networks such as National Geographic, Discovery, etc. She was a senior executive at MGM-UA and United Artists. Cirina lives in San Diego, D.C. and Berlin when she is not on the road filming for her projects or for clients, or speaking as a tech evangelist for companies such as Blackmagic Design and Lumberjack System.

Photography credit: Cirina Catania (c)2023 All Rights Reserved

Meet Jeff Fochtman, a filmmaker in another life, who developed a keen ability to align major corporations goals as a top marketing executive with global tech companies.

Jeff has a track record of driving success and value-based leadership for large international teams. He is a skilled communications expert and has recently joined the upper management team at OWC (Other World Computing) as the Chief Marketing Officer.

He brings an incredible amount of energy, inspiration and renewed goals for continued success in the OWC ecosystem. One thing we appreciate about Jeff is his uncanny knack for joining internal teams with their outside customers and partners.

Our host, Cirina Catania was excited to speak with him as we approach the 100th anniversary edition of the NAB (National Association of Broadcasting).

Listen in as we feature yet another amazing executive in the tech and creative business...media and entertainment at its best!

If you enjoy our podcast, please subscribe and tell all your friends about us! We love our listeners. And, if you have ideas for segments, write to [email protected]. We are always up for new ideas!

ABOUT OWC: Other World Computing, under the leadership of Larry O’Connor since he was 15 years old, has expanded to all corners of the world and works every day to create hardware and software that make the lives of creatives and business-oriented companies faster, more efficient and more stable.  Go to MacSales.com for more information and to discover an ecosystem that serves your needs. As Larry says, "Our dedication to excellence and sustainable innovation extends beyond our day-to-day business and into the community. We strive for zero waste, both environmentally and strategically. Our outlook is to the long term, and in everything we do, we look for simplicity in action and sustainability in practice. For us, it’s as much about building exceptional relationships, as it is about building exceptional products."

ABOUT OUR HOST: Filmmaker Cirina Catania, the Co-Founder and prior Executive Director of the Sundance Film Festival, and Founder and Lead Creative at The Catania Group Global, has been involved as a writer, director, producer, cinematographer or marketing exec on over 130 film, television and new media projects for the big screen as well as for networks such as National Geographic, Discovery, etc. She was a senior executive at MGM-UA and United Artists. Cirina lives in San Diego, D.C. and Berlin when she is not on the road filming for her projects or for clients, or speaking as a tech evangelist for companies such as Blackmagic Design and Lumberjack System.

It's about talent. It's about relationships. It's about charisma. The award-winning Jennifer Plotzke has it all. And she knows how to produce as well. Should we say she's a quadruple threat?! This charming, smart woman has lots of tips for us about how she manages to keep working as an indy actress. We met her during the Catalyst festival and she has since become a mentor to students around the U.S. Her interview with our host, Cirina Catania was recorded in a theater in Chicago to a live audience. If you are wondering how to be more successful as a creative, this is one person who can steer you in the right direction. Her appearances include: FBI: Most Wanted (CBS), Blue Bloods (CBS), The Blacklist (NBC), The Sex Lives of College Girls (HBO Max), PBS' Lost and Found, and many others.

If you enjoy our podcast, please subscribe and tell all your friends about us! We love our listeners. And, if you have ideas for segments, write to [email protected]. We are always up for new ideas!

About OWC (Other World Computing)

Under the leadership of Larry O’Connor since he was 15 years old, OWC has expanded to all corners of the world and creates hardware and software that make the lives of creatives and business-oriented companies faster, more efficient and more stable.  Go to OWC.com for more information and to discover an ecosystem that serves your needs. As Larry says, "Our dedication to excellence and sustainable innovation extends beyond our day-to-day business and into the community. We strive for zero waste, both environmentally and strategically. Our outlook is to the long term, and in everything we do, we look for simplicity in action and sustainability in practice. For us, it’s as much about building exceptional relationships, as it is about building exceptional products."

About Cirina Catania, Host of OWC RADiO and Founder and Lead Creative, The Catania Group

Filmmaker Cirina Catania, the Co-Founder and prior Executive Director of the Sundance Film Festival, and Founder and Lead Creative at The Catania Group Global, has been involved as a writer, director, producer, cinematographer or marketing exec on over 130 film, television and new media projects for the big screen as well as for networks such as National Geographic, Discovery, etc. She was a senior executive at MGM-UA and United Artists. Cirina lives in San Diego, D.C. and Berlin when she is not on the road filming for her projects or for clients, or speaking as a tech evangelist for companies such as Blackmagic Design and Lumberjack System.

David Valdez, interviewed on OWC Radio with Host Cirina Catania, is a former Presidential photographer who worked with George Bush 41. He also photographed LBJ, worked for the National Park Service, the Habitat for Humanities, and the Republican National Committee. On the morning of 911, he was only two blocks away from the U.S. Capital and heard the plane hitting the Pentagon. He hasn't stopped working and volunteering his skills for over 50 years . It's a sure bet you'll find him at the yearly Texas Corvette Invasion wielding his 500 mm lens. This was a fascinating conversation!

If you enjoy our podcast, please subscribe and tell all your friends about us! We love our listeners. And, if you have ideas for segments, write to [email protected]. We are always up for new ideas!

ABOUT OWC: Other World Computing, under the leadership of Larry O’Connor since he was 15 years old, has expanded to all corners of the world and works every day to create hardware and software that make the lives of creatives and business-oriented companies faster, more efficient and more stable.  Go to MacSales.com for more information and to discover an ecosystem that serves your needs. As Larry says, "Our dedication to excellence and sustainable innovation extends beyond our day-to-day business and into the community. We strive for zero waste, both environmentally and strategically. Our outlook is to the long term, and in everything we do, we look for simplicity in action and sustainability in practice. For us, it’s as much about building exceptional relationships, as it is about building exceptional products."

ABOUR OUR SHOW RUNNER & HOST: Cirina Catania, is a successful filmmaker, former Sr Vice President of Worldwide Marketing at MGM-UA and United Artists and one of the co-founders and former director of the Sundance Film Festival. She is the founder, CEO and Executive Director of the 501(c)3 High School Media Collective. Cirina is Founder/Lead Creative at the Catania Group Global est. circa 1989, partner, Lumberjack System, as well as Tech Ambassador for companies such as Blackmagic Design.  She is a long-time member of the Producers Guild, Writers Guild, Cinematographers Guild, the National Press Club, National Press Photographer’s Association, and more. She has worked as a writer, director, supervising producer, cinematographer, post-producer, or marketing exec on over 150 film, television and new media projects for the big screen as well as for networks such as National Geographic and Discovery.

OWC RADiO is recorded in the Catania Studios in San Diego, most of the time on a Shure SMB via Zoom and Audio Hijack. Cirina edits this show on Final Cut and Lumberjack's Builder.

George Edmondson and his team at Seed Creative have figured out how to keep their production clients happy, deliver great videos and still have a life with their families. How do they do it? What makes them tick? And why are authenticity and humor important? These topics and more kept the conversation going with our host, Cirina Catania. We hope you find some of your answers in this lively discussion. Thanks for listening! And thank you to Larry O'Connor and the team at Other World Computing for supporting this podcast.

If you enjoy our podcast, please subscribe and tell all your friends about us! We love our listeners. And, if you have ideas for segments, write to [email protected]. We are always up for new ideas!

ABOUT OWC: Other World Computing, under the leadership of Larry O’Connor since he was 15 years old, has expanded to all corners of the world and works every day to create hardware and software that make the lives of creatives and business-oriented companies faster, more efficient and more stable.  Go to MacSales.com for more information and to discover an ecosystem that serves your needs. As Larry says, "Our dedication to excellence and sustainable innovation extends beyond our day-to-day business and into the community. We strive for zero waste, both environmentally and strategically. Our outlook is to the long term, and in everything we do, we look for simplicity in action and sustainability in practice. For us, it’s as much about building exceptional relationships, as it is about building exceptional products."

ABOUR OUR SHOW RUNNER & HOST: Cirina Catania, is a successful filmmaker, former Sr Vice President of Worldwide Marketing at MGM-UA and United Artists and one of the co-founders and former director of the Sundance Film Festival. She is the founder, CEO and Executive Director of the 501(c)3 High School Media Collective. Cirina is Founder/Lead Creative at the Catania Group Global est. circa 1989, partner, Lumberjack System, as well as Tech Ambassador for companies such as Blackmagic Design.  She is a long-time member of the Producers Guild, Writers Guild, Cinematographers Guild, the National Press Club, National Press Photographer’s Association, and more. She has worked as a writer, director, supervising producer, cinematographer, post-producer, or marketing exec on over 150 film, television and new media projects for the big screen as well as for networks such as National Geographic and Discovery.

OWC RADiO is recorded in the Catania Studios in San Diego, most of the time on a Shure SMB via Zoom and Audio Hijack. Cirina edits this show on Final Cut and Lumberjack's Builder.