Own It! For Entrepreneurs. Talking Digital Marketing, Small Business, Being Digital Nomads and Success Thinking

What Do Boundaries Feel Like? That’s the question posted by The Psychology Babes on Facebook and debated by Nicola and Judith in today’s show.

The UK heatwave continues, England win a penalty shootout against Colombia. Judith’s been blitzing the bathroom, the neighbours bring round high-carb gifts and there’s a potential long-term house sit. Nicola and Sarah have their children visiting, and they organised a surprise party for Steph which involved Nicola getting overheated making pasta bake for 40 guests.

Nicola’s running her July Clicks And Leads 21 Day Challenge and enjoying it. The group is smaller but more actively involved and her process is streamlined. She teaches Judith about how to archive a Facebook Group. Judith is working her way through a coaching-type book with Marion from which they feel they will both benefit as well as their respective clients.

What do boundaries feel like? Nicola has a cracking example to share based on her experiences this week with family staying. The discussion includes responsibility, anger, saying no, knowing we are enough and that it is OK to ask for respect for our feelings and for our own needs to be met.

Judith picks Reading and Nicola chooses Family.

Judith’s decided to take August off this year and not write another book. Nicola and Judith are not podcasting in August either and Nicola is also taking a break from the Write Club podcast intending to do more beach “work”!

Nicola: Rich Schefren is coming out of retirement and shares a video on Facebook
Judith: The NHS is 70 years old on the day of this recording (5 July 2018) but mostly she is impressed by Cristina Palma who was a guest on Own It! recently. She’s made worldwide news in getting the Court in Sofia (Bulgaria) to recognise the EU mobility of same-sex couples - scroll down to read it in English

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Website: OwnItThePodcast.com

Nicola and Judith talk to Charlotte Davies about SEO strategies for small businesses.

There’s been a heatwave in the UK but it is wet in Stoupa and it is cardigans at the ready there, most unusually, although apparently, it happened on exactly the same dates last year too. Nicola’s children arrive this weekend with their cousins and the awesome foursome are moving in almost next door. Nicola’s local friends have also lent her a car for 2 months as they return home during the hot months. Judith waxes lyrical about the full moon. Summertime and the livin’ is easy.

Nicola’s still excited about IGTV, vertical video on Instagram, and Judith’s got lots to share in this section from a testimonial which made both her and her client cry, to fixing tech glitches, setting up a low-carb affiliate, referrals, book sales, newsletter opt-ins etc., all the result of support from nice clients and FB friends.

Nicola and Judith talk SEO strategies for small business with expert Charlotte Davies.

Judith picks Chill and Nicola chooses Wet.

Own It! continues to do well with podcast download numbers now exceeding 84,000.

Nicola has found two TED Talks inspiring, one by Bill Gross and the other by Curtis “Wall Street” Carrol who learned how to read and then how to trade stocks when in prison. Judith is happy that so many clients and FB friends use Messenger to send thoughts and links about things they think she might enjoy. She’s happy to know she’s in their thoughts as much as vice versa.

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What’s the point of blogging in 2018? Should we still be blogging and, if so, why?

Nicola’s been helping a serious business friend by giving him an overview of everything he needs to know about online marketing to lead his team. Judith’s been out and about in posh pubs in pretty villages and falling in love with Wiltshire. The show is recorded on 21 st June, the day of the Summer Solstice in the Northern Hemisphere, and Judith starts with some facts and figures about daylight hours in England and Stoupa.

Nicola’s thrilled with the news about IGTV, vertical video on Instagram which can be up to 60 minutes long instead of just 60 seconds. Judith’s wrapping up with two clients, always a bittersweet occasion, despite many surprising wins for both coach and client.

If we thought the business case for blogging was over, we were wrong. Nicola reminds us about the hows and whys of creating blog content, so that we can achieve free traffic to our websites, the importance of having a wholly-owned home hub on the internet and not relying solely on social media, given that your platform of choice could disappear at any time taking your business with it.

Judith picks Thinking and Nicola chooses Treacle.

Judith’s been thinking about her will and her net worth, and Nicola has remembered how much she likes selling things.

Escape to the Chateau DIY on Channel 4 and Million Pound Menu on BBC2. The Staircase on Netflix and the story of Jose Andres the Spanish American chef who fed the hungry in Puerto Rico after Hurricane Maria struck in 2017.

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Our guest today is Heather Waring who surprises us with her topic – peeing in the wilderness!

Judith’s been under the weather with The Lurg and Nicola’s enjoying a surprise visit from her bestie, Kim.

Nicola’s been finding 100% focus on one thing and reaping the rewards. Judith’s been converting three SEO leads from last week.

We thought Heather Waring was going to talk to Own It! about walking the Camino, the Pilgrims Way and the Great Wall of China because women walking and talking is her business, but she surprised Judith and Nicola by talking about peeing in the wild! Apparently many people, especially women of a certain age, are put off the longer walks by worrying about when they will find the next loo, but Heather teaches the listener how to pee in the wilderness and how to get over ourselves and discover how freeing that is! Judith remains unconvinced though much hilarity and common sense was enjoyed by all during Heather’s guest visit.

You can connect with Heather via her website, Facebook and Twitter

Judith picks Optimism and Nicola chooses Surprises. Neither Nicola or Judith like surprises very much.

Nicola is forging ahead with Alexa Skills.

Ryan Levesque, James Schramko, Dean Jackson, Justin Brooke – all four of Nicola’s faves get a connected mention. Judith’s excited about two property-related business deals up for sale in her reality and talks Nicola through the maths and the ROI. And she raves about Germaine Greer on the BBC, aged 79.

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What’s the best way to handle toxic people in your business and your life? Nicola Cairncross and Judith Morgan discuss this sensitive topic. 

Judith continues to enjoy her weirdo trips to meet people, this week Cath and Kay. Nicola’s focusing on her creative writing with talk of agents, competitions, scholarships, writing critique and training for poetry as well as prose.

Nicola’s excited about Amazon Alexa Skills, especially since Amazon is effectively a very large voice-searchable database and search engine. Judith’s enjoying starting with new clients, finishing up with others, month-ending her own accounts, and recording the final handful of questions from her book onto Listen with Judith.

What do you do when people say “get rid of the toxic relationships in your life” especially if that person is a member of your family, a close friend or work colleague or even a business partner?

Judith picks Research and Nicola chooses Audio Marketing.

K has finished her cross stitch pattern of Judith’s three sayings and it’s up for sale in her Etsy shop. Nicola’s opened her FB shop and shares a fabulous tip for those using FB Business Manager.

What Judith has discovered from Right Move which gave rise to her word of the week, and Nicola is enjoying both FutureLearn.com and Alexa Skills testing tool EchoSim.io for testing her new Alexa Skills ClicksAndLeads365.com

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Is there room in your specialist niche for you alongside your esteemed colleague who is brilliant and two years ahead of you, or will she think you are a copycat?

Judith’s enjoyed a lovely family reunion with a long lost cousin, and Nicola’s developed an interest in writing poetry.

Nicola has returned to meditation and the space which she created brought forth a creative solution for her impending new Masterclass idea which is fun and light. Judith’s attracted three new clients to SBBM and talks about how long it takes some people to become clients and how others make the decision much faster. However long a potential client is in your marketing pipeline, your job is to hang in there.

Am I a copycat? What do you do, think and say when there is another person operating in a very specialist niche which you share. She’s two years ahead of you and brilliant and you admire and respect her. You don’t want to watch her output for fear you will become a copycat or that she might think you are. Do you have a conversation with her? How do you distinguish your separate offerings?

Judith picks Truth and Nicola chooses Allowing.

Own It! The Podcast has enjoyed 80,000 downloads over 182 hour-long shows. And Listen with Judith has enjoyed 6,000 downloads over 113 5-10 minute shows. Judith and Nicola discuss the power of the spoken word and podcasting.

The Social Media Examiner newsletter and David Baddiel on Desert Island Discs.

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Contemplating building a community for your clients and prospective clients? Why do that, and how and where?

Nicola Cairncross and Judith Morgan are challenged respectively by the lack of broadband (needing a new router to keep up with superfast) and the bank, specifically their all too frequent over-sensitive and erroneous fraud alerts.

Nicola has been running her own biz through the strategy she learned in Playing to Win and talking JVs with various prospects. Judith reflects on GDPR, and some sessions with interesting clients she’s helping to do fascinating things, one business/property option deal in particular.

Both Judith and Nicola love creating communities and discuss the why, how and where of doing that online. They share their thoughts about broadcasting -v- engagement, recommend two books, compare online forums to Facebook groups, how to set up rules, how to get people to join and stay, working out who it’s for, leading your community and filling it with interesting engaging content until such time as it takes off and the members play nicely amongst themselves.

Judith picks Language and Nicola chooses Strategy.

Judith’s book sales, Nicola’s new Masterclass and working her way up to another 30 Day Challenge starting on Monday 4 June.

The Royal Wedding, the British fashion industry being bigger than its car industry. Katherine’s cross stitch Etsy shop, and The Split family drama on BBC1.

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Today our guest is Cristina Palma who talks to us about making a difference to the world through social enterprise, and becoming a social changer/professional volunteer.

Nicola’s back in Greece, this time with sister Sarah. There have been parties and Roy delivered lunch to the ladies of Write Club when noisy neighbours obliged them to move venue. Judith updates the listener about her Weirdo newsletter, what happens in Women’s Shed, submitting her 100 words about starting over as a Promo Angel plus a new hairdresser, Stonehenge (twice!) and The Greatest
Showman.

Nicola talks us through the five boxes which create the business strategy from A.G. Lafley’s Playing to Win which she sees as the precursor to the Traction model and Judith enlightens Nicola on the topic of PayPal Credit.

Cristina Palma talks about social changers and professional volunteers who pay to do up to three months in a voluntary post learning something useful while contributing to the project.

She mentions Toms Shoes and Pencils of Promise and Skilled Impact India-UK. Their mission is "We are a social enterprise offering responsible volunteer opportunities for individuals who want to share their skills, immerse themselves in a new culture and make a difference." And here's Cristina's interview with Anna Moran on Facebook.

There are three important principles in taking up any such opportunity - cultural values, the slower rhythms of life in India and Africa and adapting to that, and the importance of rewarding and meaningful work as a volunteer in that it must work for both sides, being more meaningful when you receive as well as give.

Judith picks Friendship and Nicola picks Sleep.

Nicola’s taking a phone call later this week which may lead to a JV (joint venture).

SuRie from the UK, Netta Barzalai the Israeli winner and Graham Norton, all in the Eurovision Song Contest plus Glenn Warner’s second video.

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How do you futureproof your business? Is that desirable? Is it possible?

Nicola’s enjoying her time in the UK catching up and socialising with friends and family. She reports on her findings from the ICF Conference in London. Judith’s also continuing with her weirdo getting out and about and meeting people and tells of a day in the pub with her cousin Jane.

Nicola estimates that only about 10% of the audience at the conference were was she would call marketing savvy which means they were perfect for her Be Everywhere Online tools. Judith talks about an interesting realisation she had from an Entrepreneur of the Day call.

What’s the future for coaching? What’s the future for “normal” businesses? How can we plan for the future as self-employed people? How do you become a futurologist?

Judith chooses And and Nicola picks Connection.

Nicola’s sister, Sarah, is starting today to look at the videos for Nicola’s proposed Fulfilled by Amazon biz.

Judith is impressed by the marketing incentives and initiatives she’s seen working in pubs on her recent travels and Nicola by Ginnie Baillie who chaired the ICF conference. She also recommends a book called Playing to Win by A.G. Lafley.

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If you were starting again in business, what sort would you open now in 2018?

Nicola’s back in the UK for an event where she’s speaking at an ICF Conference in London. She’s enjoying being with her family, arriving in time for a late birthday celebration for her daughter. The sun’s out in England and the show is recorded on Bank Holiday Monday due to exceptional circumstances Judith explains involving an old school friend and his wife, a pub quiz, cider, flirting, a big low almost-full moon and an exhausting but exciting sleepless night.

Nicola invites Judith to think about the questions she might be asked at the ICF gig about the future of the coaching profession, and Judith is delighted with a perfect review of her book.

If you were opening the doors today on a new business, what would it be? Nicola thinks it might be an Amazon FBA business (fulfilled by Amazon). Judith isn’t sure but she would like it to be less sedentary. Before the end of the show, she has a lightbulb moment.

Judith picks Professionalism and Nicola picks Family.

Own It! has made $7 on Radio Public!

Judith is impressed by Brewdog, specifically Equity for Punks, and Nicola by the volunteer Gaia firefighters who saved her and Heather and Richard from being evacuated from their homes. You can find out how to make a donation to support them by visiting the Parea Sti Mani website. The mention of the word volunteer is what gives Judith her lightbulb moment. Now she’s thinking professional beachcomber!

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