Own It! For Entrepreneurs. Talking Digital Marketing, Small Business, Being Digital Nomads and Success Thinking

Today's Client Challenge of the Week is about working/paying for traffic to your website, Facebook Page or opt-in. Do you work for it like Judith, or pay for it like Nicola? And does it make a difference if you are selling a digital product -v- a human service?

Show Notes: http://ownitthepodcast.com/142

Facebook Group: https://goo.gl/55nJLH

Are business apps a good idea? Today’s Client Challenge of the Week is on the topic of whether or not to invest in an app for your business. Does it add value to your clients? Can you sell it on iTunes to defray some or all of your set-up costs? What’s the ongoing maintenance fee and how much should you expect to pay for the whole package?

Show Notes: http://ownitthepodcast.com/141
Facebook Group: https://goo.gl/55nJLH

Are business apps a good idea? Today's Client Challenge of the Week is on the topic of whether or not to invest in an app for your business. Does it add value to your clients? Can you sell it on iTunes to defray some or all of your set-up costs? What's the ongoing maintenance fee and how much should you expect to pay for the whole package?

Show Notes: http://ownitthepodcast.com/141

Facebook Group: https://goo.gl/55nJLH

Today’s Client Challenge of the Week is Turning Your Practice into a Business. If you are a therapist or a coach where your current business model is hands on or one to one, can you ever turn that into a business where you stop exchanging your time/energy for money, and where your business model becomes one to many instead?

Show Notes: http://ownitthepodcast.com/140
Facebook Group: https://goo.gl/55nJLH

Today's Client Challenge of the Week is Turning Your Practice into a Business. If you are a therapist or a coach where your current business model is hands on or one to one, can you ever turn that into a business where you stop exchanging your time/energy for money, and where your business model becomes one to many instead?

Plus, Nicola has been called a "closed-minded Satanist" by a visitor to her website and Judith has a mini rant about the bombardment of emails and phone calls after bagging a new domain name at Go Daddy.

Show Notes: http://ownitthepodcast.com/140

Facebook Group: https://goo.gl/55nJLH

Nicola Cairncross provides the client challenge today, namely all the challenges faced by a new freelancer; establishing a daily rack rate, discounting it (or not) for friends, enforcing her business boundaries and what to do when clients overstep the mark and ask for more than they are paying for. Yikes! It’s a tall one with lots of messy feelings involved, right up Judith’s rue for her book. Great timing.

Show Notes: http://ownitthepodcast.com/139
Facebook Group: https://goo.gl/55nJLH

Nicola's daughter. Phoebe, provides the client challenge today, namely establishing a daily rack rate, discounting it (or not) for friends, enforcing her business boundaries and what to do when clients overstep the mark and ask for more than they are paying for. Yikes! It's a tall one with lots of messy feelings involved, right up Judith's rue for her book. Great timing.

Also, Nicola is happy to be settling into a new routine in her new house in Stoupa, home after her travels. She's been out every night bar one since she got back, and that one she spent wrangling with Apple's helpline trying to get her computer to speak nicely to her TV.

Since she announced on Facebook that she's writing a book, Judith has been bombarded with FB sponsored content for ninja writing skills (!), editing, proofreading, marketing, for authors, book covers, and all manner of related sales materials. Thank heavens for Ad Blocker on her laptop, she's only prey to this on her ipad.  And, in other book-related news, she's delighted that so many newsletter readers have sent in questions for her to answer in the book, that she's 33% of the way through her Scrivener training, and she's manifested a more comfortable chair to sit in for her writing which she is taking as an encouraging omen, naturally.

Show Notes: http://ownitthepodcast.com/139

Facebook Group: https://goo.gl/55nJLH

Judith Morgan and Nicola Cairncross brainstorm the apparent need for entrepreneurial certainty and talk about how to get clients off the starting blocks and into taking action.

Show Notes: http://ownitthepodcast.com/138
Facebook Group: https://goo.gl/55nJLH

Judith and Nicola brainstorm the apparent need for entrepreneurial certainty and talk about how to get clients off the starting blocks and into taking action.

Plus Nicola was scheduled to be in Paris today but there were too many decisions to make and far too many deliciously tempting and distracting social opportunities to be had in Sussex and London, so she stayed in Shoreham and Steyning instead and will return to Stoupa before the next episode airs.

Show Notes: http://ownitthepodcast.com/138

Facebook Group: https://goo.gl/55nJLH

You want to change your business model, but how do you successfully manage client change? What if they don’t like what you are proposing, is it all or nothing? How do you successfully manage the transition in a way which is both professional and loyal to clients who have been loyal to you? Judith Morgan and Nicola Cairncross come up with some useful thoughts and ideas.

Show Notes: http://ownitthepodcast.com/137
Facebook Group: https://goo.gl/55nJLH