Own It! For Entrepreneurs. Talking Digital Marketing, Small Business, Being Digital Nomads and Success Thinking

Business advisers advocate absolute clarity about finding your customer avatar. Nicola's been thinking about all the different sorts of people she can help and wondering about who best to aim her business at. J&N discuss this as today's Challenge of the Week.

Plus...

Both Judith and Nicola were without internet last week, though not at the same time. That's meant a delay in recording this week's show until Monday 22nd May, and after all these 130+ episodes, they are changing their recording day from Wednesday to Thursday to allow Nicola to go to fortnightly creative writing classes. This means recording two shows this week.

Confusion abounds about writing class which is every two weeks, ditto cribbage classes but they work to a different schedule again though still every other week, and Judith tries to explain her routine for the two Wednesdays each month schedule in one of her coaching groups, unsuccessfully as it turns out.

Nicola's unexpectedly gone back to Greece after she realised that it takes just as long and costs the same to travel across England. She was recognised on the "school bus" from Kalamata airport back to Stoupa and fell right back in with routine immediately, despite the internet being off and a man with spare parts being required to go up the pole to fix it.

Show Notes: http://ownitthepodcast.com/132

Facebook Group: https://goo.gl/55nJLH

Today’s challenge comes from a potter, making beautiful pottery in a remote part of the UK (via her marketing consultant). Could Nicola Cairncross and Judith Morgan recommend ways to increase her client’s footfall, improve her online pottery marketing and restore her belief in her own business model?

Show Notes: http://ownitthepodcast.com/131
Facebook Group: https://goo.gl/55nJLH

Today's challenge comes from a potter in a remote part of the UK via her marketing consultant. Could Nicola and Judith recommend ways to increase her client's footfall, improve her online marketing and restore her belief in her own business model?

Plus... Judith tells the story of the two potential new clients who got away, both involving business plans in one way or another. Nicola's been supporting Phoebe in her first personal branding video, and travelling from Shoreham to Sunderland to stay with regular listener and client Irene.

Show Notes: http://ownitthepodcast.com/131

Facebook Group: https://goo.gl/55nJLH

How do you calculate a budget for your advertising spend? Today Nicola Cairncross shares with you how to do that.

Show Notes: http://ownitthepodcast.com/130
Facebook Group: https://goo.gl/55nJLH

How do you calculate a budget for your advertising spend? Today Nicola shares with listeners how to do that...

Judith's birthday was spoiled by excruciating back pain and Nicola forgetting it...the birthday, not the pain! Judith declined cake due to her low-carb way of eating, and got to relax and enjoy some time off over the three-day Bank Holiday instead. Nicola explains that she is struggling with her return to the UK which she is finding drizzly and grey on the South Coast, and missing Stoupa's sunshine. Today's show is recorded on Phoebe's birthday and Nicola has given her something entirely unexpected. Fortunately there's also a slap-up family celebration tonight at Wagamama in Brighton.

Show Notes: http://ownitthepodcast.com/130

Facebook Group: https://goo.gl/55nJLH

Judith Morgan has been suggesting to Nicola Cairncross for some time that she share with the Own It! audience her top Instagram tips and today’s the day! Twelve top tips and two warnings.

Show Notes: http://ownitthepodcast.com/129
Facebook Group: https://goo.gl/55nJLH

Judith's been suggesting to Nicola for some time that she share with the Own It! audience her top Instagram tips and today's the day! Twelve top tips and two warnings.

It's been a disorientating week for Nicola, just back from Greece, not least because the place she had hoped to be staying didn't have good enough broadband for her purposes. Nevertheless, she's upbeat about the solution she's negotiated with her ex, and happy with her sales of Be Everywhere Online and delighted to have been podcast by someone on the Gold Coast in Australia.

Judith's also had a good business week also with lots of coaching/mentoring work and client sessions, a big PWYW month for April, and four exciting, interesting and juicy new clients working their way through her induction process including one complete stranger who can only have found her via Google. Her clients have enjoyed some very nice wins too in the areas of opportunity and clarity.

Show Notes: http://ownitthepodcast.com/129

Facebook Group: https://goo.gl/55nJLH

People and Performance: The main topic for today’s show arises organically from the discussion in the Who or What’s Impressed section. Judith tells the story of her brother and also of a client, both of whom expressed how challenging it is to get the best out of your people, whether teams or individuals. Judith’s theory is that’s what makes our work as coaches and cheerleaders and chairmen interesting.

• If you could fix all problems in one session for your clients, would you?
• Or are people endlessly fascinating?
• Is that what keeps our work fresh?
• How do we help our people get their best results when they are all unique?

Show Notes: http://ownitthepodcast.com/128
Facebook Group: https://goo.gl/55nJLH

People and Performance: The main topic for today's show arises organically from the discussion in the Who or What's Impressed section. Judith tells the story of her brother and also of a client, both of whom expressed how challenging it is to get the best out of your people, whether teams or individuals. Judith's theory is that's what makes our work as coaches and cheerleaders and chairmen interesting.

* If you could fix all problems in one session for your clients, would you?

* Or are people endlessly fascinating?

* Is that what keeps our work fresh?

* How do we help our people get their best results when they are all unique?

Show Notes: http://ownitthepodcast.com/128

Facebook Group: https://goo.gl/55nJLH

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Nicola Cairncross has received an email from a couple who describe themselves as short of time because they are very busy earning money in all sorts of different directions. They say “we think you might be able to help us to organise our thoughts”.  Judith Morgan and Nicola Cairncross address this as Challenge of the Week.

Show Notes: http://ownitthepodcast.com/127
Facebook Group: https://goo.gl/55nJLH