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Continuing with their challenge of finding a new Client Challenge of the Week every week, today Judith Morgan and Nicola Cairncross discuss Malcolm Gladwell’s Outliers and his concept of 10,000 hours to mastery of anything. And how that’s so much more achievable if you are in love with your topic, your thing, your niche and find it holds an endless fascination for you.
Show Notes: http://ownitthepodcast.com/121
Facebook Group: https://goo.gl/55nJLH
Nicola Cairncross and Judith Morgan debate business goals and expectations and why results from our marketing efforts are mostly always slower than we would all like. We all want to “set the world on fire” but success comes from plugging away, persistence and never giving up.
Show Notes: http://ownitthepodcast.com/120
Facebook Group: https://goo.gl/55nJLH
What do you do when someone wants to pick your brain? It starts off fine and you are pleased to help and share some knowledge but all too soon it descends into you worrying about how much time and expertise you are giving for free in support of someone who really should be paying for it.
Show Notes: http://ownitthepodcast.com/119
Facebook Group: https://goo.gl/55nJLH
After 118 episodes, Nicola Cairncross and Judith Morgan didn’t have a Client Challenge of the Week today and couldn’t drum one up, so instead they riff on the topics of avatars and archetypes, why business owners sign up for courses for their structure and frameworks,why clients might be anxious about asking questions and how coaches and trainers find new angles for old content.
Show Notes: http://ownitthepodcast.com/118
Facebook Group: https://goo.gl/55nJLH
Nicola Cairncross holds forth on the importance of having something to sell at your website, perhaps between your freebie and your main product/service. She talks about how to work out what that should be, why to do it at all and what to sell online.
Show Notes: http://ownitthepodcast.com/117
Facebook Group: https://goo.gl/55nJLH
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