Own It

On this episode of Own It, we’re talking to Holland Martini and Maria Vorovich from GOODQUES. Their firm is what they call the “anti-research” research company that is changing consumer insights practices. Their approach is to tackle research in a creative way. 

They founded the company in 2019 after years working in the larger agency world. They were named a top global research company to watch in 2020 and 2021 by the StartupPill.

Our conversation focused on their path to ownership, their respective journeys to that point, and their take on why there are so few female agency owners, but how we grow that number. 

Thanks for listening to this episode of OWN IT with Holland Martini and Maria Vorovich from GOODQUES. You can find links to their LinkedIn profiles and the agency website in our show notes at untilyouownit.com.

If you’re enjoying Own It, please find it on your favorite podcast app and drop us a rating and review. Those help more people discover the show and join our community. 

Also, if you’re a female or non-binary agency owner, or you want to own an agency someday, join our growing community at that same address … untilyouownit.com.

Subscribe, rate and review wherever you found this podcast. For more, visit untilyouownit.com

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Today, we are celebrating a milestone. This is the 100th episode of Own It! And what a journey it has been.

Today we welcome back the co-founder of the Own It effort and our first guest way back in episode one, Jean Freeman from Zambezi. We wanted to look back on the last two years of conversations and progress, recap the amazing Own It Summit we just finished in New York, and talk about what’s next for our efforts to close the gender gap in advertising agency ownership.

We focus on the individual guests on this show, so today we’re going to pull back a bit and talk a bit more holistically about our energies, our progress and our plans. You’re in for a little change of pace today topically, but a fun and energizing conversation to keep us all moving forward.

Thanks for listening to this, the 100th episode of OWN IT with Jean Freeman from Zambezi. You can find links to her LinkedIn profile and the agency website in our show notes at untilyouownit.com. 

If you’re enjoying Own It, please find it on your favorite podcast app and drop us a rating and review. Those help more people discover the show and join our community. 

Also, if you’re a female or non-binary agency owner, or you want to own an agency someday, join our growing community at that same address … untilyouownit.com.

Subscribe, rate and review wherever you found this podcast. For more, visit untilyouownit.com

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

On this episode of OWN IT, we’re talking to Lee Deas from Obviouslee. She started her agency when she was 25 with no money or capital investment. She actually taught salsa dancing to make ends meet while she built it. Almost 20 years later, she’s built an amazing agency that does awesome work.

Lee is a force. And you’ll get that in the conversation today. We talked about her lessons learned throughout her two decades of building her agency, her influences along the way, and, of course, what she thinks we need to do to get more women in the role of ownership in our business. 

Thanks for listening to this episode of OWN IT with Lee Deas from Obviouslee. You can find links to their LinkedIn profiles and the agency website in our show notes at untilyouownit.com.

If you’re enjoying Own It, please find it on your favorite podcast app and drop us a rating and review. Those help more people discover the show and join our community. 

Also, if you’re a female or non-binary agency owner, or you want to own an agency someday, join our growing community at that same address … untilyouownit.com.

Subscribe, rate and review wherever you found this podcast. For more, visit untilyouownit.com

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

This week on OWN IT, we’re talking to Julie Sheldon and Lindsay Waugh of Tough Love. They say very clearly they are not an agency. They are strategy partners for all things brand, communication and social. Both come from backgrounds in strategy and planning for a variety of brands and agencies of all sizes. They came together to start Tough Love just one year ago.

We talked about their inspirations, their journeys and, of course, the challenges of bringing more women to the forefront of ownership and leading agencies today. And we tried not to focus too much on our mutual love of skiing, though we certainly touched on that, too.

This was such a fun conversation. We know you’ll enjoy it just like we did.

Thanks for listening to this episode of OWN IT with Julie Sheldon and Lindsay Waugh of Tough Love.. You can find links to their LinkedIn profiles and the agency website in our show notes at untilyouownit.com.

If you’re enjoying Own It, please find it on your favorite podcast app and drop us a rating and review. Those help more people discover the show and join our community. 

Also, if you’re a female or non-binary agency owner, or you want to own an agency someday, join our growing community at that same address … untilyouownit.com.

Subscribe, rate and review wherever you found this podcast. For more, visit untilyouownit.com

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

This week on OWN IT, we’re talking to Jolene Delisle of The Working Assembly. She started out wanting to be in journalism, but came into advertising during an internship. She wound up leading creative for a lot of big-hitting advertising and branding shops along the way. 

She launched The Working Assembly seven years ago and has flourished as an agency owner. But she also owns an ice cream shop, so we talked about the challenge of owning multiple businesses as well. 

Jolene is amazing. We left this conversation inspired and excited. We know you will, too.

Thanks for listening to this episode of OWN IT with Jolene Delisle of The Working Assembly. You can find links to her LinkedIn profile and the agency website in our show notes at untilyouownit.com.

If you’re enjoying Own It, please find it on your favorite podcast app and drop us a rating and review. Those help more people discover the show and join our community. 

Also, if you’re a female or non-binary agency owner, or you want to own an agency someday, join our growing community at that same address … untilyouownit.com.

Subscribe, rate and review wherever you found this podcast. For more, visit untilyouownit.com

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

On this week's episode of OWN IT, we’re talking to Alisha Goldstein of the Jane Smith Agency. Alisha’s focus is on offering a speciality in what she calls the most powerful consumer in the world - The Discerning Female Consumer. 

We talked about the unique focus of her agency, her path to ownership and, of course, her thoughts on why there are so few female agency owners in advertising today. 

We also talked about her love of riding horses, which is near and dear to us here in Kentucky!

Thanks for listening to this episode of OWN IT with Alisha Goldstein of the Jane Smith Agency. You can find links to her LinkedIn profile and the agency website in our show notes at untilyouownit.com.

If you’re enjoying Own It, please find it on your favorite podcast app and drop us a rating and review. Those help more people discover the show and join our community. 

Also, if you’re a female or non-binary agency owner, or you want to own an agency someday, join our growing community at that same address … untilyouownit.com.

Subscribe, rate and review wherever you found this podcast. For more, visit untilyouownit.com

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

On the latest episode of OWN IT, we’re talking to Brittany Woitas of Kōvly Studio. She might have the most interesting career journeys I’ve ever seen. She has been a financial advisor, a family farmer, a teacher and an agency owner. Her parent’s family farm gave her that entrepreneurial spirit. 

We walked through her journey and her take on the gender gap in agency ownership. She is just brilliant and this was such a fun conversation. We know you’ll enjoy it as much as we did.

Thanks for listening to this episode of OWN IT with Brittany Woitas of Kōvly Studio. You can find links to her LinkedIn profile and the agency website in our show notes at untilyouownit.com.

If you’re enjoying Own It, please find it on your favorite podcast app and drop us a rating and review. Those help more people discover the show and join our community. 

Also, if you’re a female or non-binary agency owner, or you want to own an agency someday, join our growing community at that same address … untilyouownit.com.

Subscribe, rate and review wherever you found this podcast. For more, visit untilyouownit.com

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

This week on OWN IT, we’re talking to Hollie Fraser of Shelance. It is a community of freelance female creatives that serves to help that talent get found and seen. As  you might imagine, Hollie spent time as a freelance creative, but comes from a long history of working at some of the biggest agencies in the world. Leo Burnett, Grey, MMC and others.

She started Shelance in 2023 after frustration with hearing the complaint that it’s hard to find great female creatives. Hollie didn’t agree but saw the opportunity to start a community to lift up strong women on the creative side of advertising. 

We talked about her journey, her perspective on the industry and so much more. We love what she’s doing and so enjoyed our conversation. We're sure you will, too.

Thanks for listening to this episode of OWN IT with Hollie Fraser of Shelance. You can find links to her LinkedIn profile and the agency website in our show notes at untilyouownit.com.

If you’re enjoying Own It, please find it on your favorite podcast app and drop us a rating and review. Those help more people discover the show and join our community. 

Also, if you’re a female or non-binary agency owner, or you want to own an agency someday, join our growing community at that same address … untilyouownit.com.

Subscribe, rate and review wherever you found this podcast. For more, visit untilyouownit.com

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

On this week's episode of OWN IT, we’re talking to Faith Hurley and Stacy Callighan from PinPoint Collective. In many ways these two power women are the Odd Couple, from their interests … food versus working out … to their backgrounds … Faith was an actor in a previous professional life. Stacy was an architect.

They met at a human-centered research and design firm. Faith gathered insights and Stacy designed a future not yet imagined with them. They launched PinPoint Collective in 2018 as a research and design agency with a mission to advance female leaders and create inclusive community by making design thinking equally accessible.

There’s so much to dig into here. We loved this conversation and know you will, too.

Thanks for listening to this episode of OWN IT with Faith Hurley and Stacy Callighan from PinPoint Collective. You can find links to their LinkedIn profiles and the agency website in our show notes at untilyouownit.com.

If you’re enjoying Own It, please find it on your favorite podcast app and drop us a rating and review. Those help more people discover the show and join our community. 

Also, if you’re a female or non-binary agency owner, or you want to own an agency someday, join our growing community at that same address … untilyouownit.com.

Subscribe, rate and review wherever you found this podcast. For more, visit untilyouownit.com

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

This week on OWN IT, we’re talking to Suzanne Barbosa of Atlantic New York. Her firm is the reigning AdAge Small Agency of the Year! Her experience prior to ownership included stops at MullenLowe, BBDO, Grey, Victors & Spoils and more. So, she brings the perspective of the big and the small to the conversation.

Suzanne loved being in the middle of everything through her career, so she came up in the account role in the business. She joined Atlantic NYC in the summer of 2022 in the middle of a pregnancy, but knew the move was right. And it was.

She has such a smart view of the business and has interesting thoughts on closing the gender gap in agency ownership. We so enjoyed this.

Thanks for listening to this episode of OWN IT with Suzanne Barbosa of Atlantic New York. You can find links to her LinkedIn profile and the agency website in our show notes at untilyouownit.com.

If you’re enjoying Own It, please find it on your favorite podcast app and drop us a rating and review. Those help more people discover the show and join our community. 

Also, if you’re a female or non-binary agency owner, or you want to own an agency someday, join our growing community at that same address … untilyouownit.com.

Subscribe, rate and review wherever you found this podcast. For more, visit untilyouownit.com

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.