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Beauty industry leader Liza Rapay joins Lara Schmoisman on Coffee Nº5 to unpack the strategy behind Cosmoprof’s global success, how brands can actually win at trade shows, and why purpose-driven leadership always scales better.

We'll talk about:

• Why building a show like Cosmoprof takes strategy—not just sparkle.
• What most beauty brands get wrong about trade shows.
• The mindset shift every founder needs before exhibiting.
• What Beauty New York is—and why it’s being called the Fashion Week of Beauty.
• Why storytelling, not just samples, makes or breaks a brand’s success.
• The resilience of the beauty industry (even through tariffs and global change).

For more information, visit Liza Rapay's LinkedIn.

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