In this episode, Terry Lee (Founder & CEO of PLA Holdings) and Adam Flierl (Partner & Executive Vice President) reveal how PLAY Sporting Lounge became one of South Florida’s most innovative hospitality concepts.
They break down why emotional connection, not just service, is the real driver behind guest loyalty and unforgettable experiences.From building sports-simulator lounges at the Seminole Hard Rock to launching a new flagship in 2026 and expanding their PLA It Forward Foundation, Terry and Adam share the mindset, grit, and strategy behind PLAY’s rapid growth.If you want to understand what next-level hospitality really looks like, this episode is for you.