After the meteoric rise - and equally meteoric fall - of Axie Infinity, the term “Play-to-Earn” lost much of its cachet, and web3 developers avoided the term throughout the 2022-23 crypto winter. Adjacent concepts such as “Play-and-Earn” or “Play-to-Own” proliferated instead while developers and investors largely ignored the genre, and P2E was effectively declared dead.

But not all developers felt this way. Through the crypto winter, Pixels.xyz continued to believe in their thesis, that if done thoughtfully and methodically, P2E can be sustainable. Now, almost 3 years after they started building their social farming sim, Pixels.xyz has hit 500,000 Daily Active Users with over 80,000 concurrent players during events, has announced a partnership with Yield Guild Games and is about to introduce the biggest overhaul of the guilds concept in any web3 game.

In this episode your host, Niko Vuori, talks with Luke Barwikowski, Founder, CEO & CTO of Pixels.xyz, and dives into how it quietly grew into one of the biggest web3 games by player count after migrating to Ronin, why Luke believes P2E can be sustainable, what utility the $PIXEL token provides players, and more.

To learn more, visit https://pixels.xyz. You can find Luke Barwikoski on LinkedIn.

Big thanks to GRID for making this episode possible. GRID is a game data platform providing esports data infrastructure, analytics, and distribution solutions to leading game publishers including Riot Games, Ubisoft, and KRAFTON. If you're a fan, developer, or entrepreneur with an idea for a live data-powered project, make sure to apply for GRID Open Access, get free access to official data, and start creating today! To learn more, visit https://grid.gg/?utm_source=naavik.co&utm_medium=media&utm_campaign=Naavik 

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Sound design by Gavin Mc Cabe.