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Jesse Goldman is a proficient motion designer known for his innovative work in integrating motion graphics with traditional design principles. Jesse has contributed to numerous high-profile projects and is celebrated for his creative storytelling capabilities. He is active on Instagram, where he shares insights into his design process and engages with a vibrant community of fellow designers and enthusiasts.

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Learn about Jesse's work here:

https://www.jessegoldman.work

Episode Summary:

In this episode of "Packaging Unboxed" with Evelio Mattos, the discussion dives into the complexities of packaging design and consumer behavior as influenced by visually striking product packaging. Evelio and Jesse Goldman explore the vast yet intricate world of consumer packaged goods, as presented through the lens of Snackshots’ popular newsletter, which showcases the latest trends in CPG and food packaging.

The episode emphasizes the importance and impact of packaging design on consumer choices, touching on the concept of 'decision fatigue' caused by the overwhelming array of visually stunning products on the shelf. By examining various products and their packaging, Jesse and Evelio discuss the balance between aesthetics and practicality, the role of branding in consumer trust, and how the saturation of creative designs may eventually influence shopping behaviors. The conversation also delves into the potential mistrust towards highly designed products and the cultural implications of design-heavy consumer goods.

Key Takeaways:

The overabundance of eye-catching packaging designs can lead to decision fatigue among consumers.

The role of branding extends beyond the product, embedding into lifestyle and ethical choices which may weigh heavily on consumer decisions.

Well-designed packaging can at times create skepticism about the product's authenticity and quality.

Established brands like Kellogg's provide a sense of reliability and trust, easily recognized amidst the crowded shelves.

The effectiveness of packaging lies in creating an instant connection with the consumer, much like how videos must capture attention within the first few seconds.

Notable Quotes:

"Each individually here is, like, cool. Great colors, fun illustration, really interesting ways of, like, taking retro, making it new." - Jesse Goldman

"Do I really need butter to reflect my values?" - Jesse Goldman

"I think it, I think it depends on the product too." - Jesse Goldman

"Not everything is going to be chill vibes and sex. Maybe it's just butter." - Evelio Mattos

"There's been very few candies that have. That. Us older men, we'll take what we can get." - Jesse Goldman

Resources:

Jesse Goldman on Instagram: @jessegoldman

Snaxshots Newsletter on CPG and Food Packaging: Follow Snaxshots on Substack for updates and insights: https://www.snaxshot.com

Evelio Mattos on Packaging Design: Check out previous episodes of "Packaging Unboxed" for more in-depth discussions on packaging design and trends.

IDP Direct: https://www.idpdirect.com - Download design guides, sustainability guides, and recyclable icon guides for packaging design.

Stay tuned for more enlightening conversations on "Packaging Unboxed," where we continue to explore the intersection of design, creativity, and consumer behavior. Listen to the full episode and subscribe to keep up with the latest insights and trends in packaging design.