Packaging Today Show

Why most start-ups change their packaging within 12 months.

Learn why you will change your freshly launched packaging design in 12 months:Your first packaging design should be a market-ready MVP, not a museum piece. In this episode of Packaging Today, Evelio Mattos, Cory Connors, and Adam Peek reveal the roadmap smart startups use to debut confidently and plan the inevitable 12-month refresh.What You’ll GetCost-Smart Creativity, Simple ways to keep bold ideas manufacturer-friendly and investor-approved.Factory Alignment Checklist, The five questions that save you from expensive redesigns.Built-In Iteration Plan, How to convert retailer feedback and new regs into a profitable upgrade, not a panic pivot.Budget Blueprint, Real numbers and timing benchmarks to forecast your “glow-up” before it blindsides you.Whether you’re bootstrapped or VC-backed, you’ll leave knowing exactly how to launch, learn, and level up your packaging like a pro.

Join packaging industry experts Evelio Mattos, Cory Connors, and Adam Peek each week on the “Packaging Today Show” LIVE!Unpack the world of packaging design, manufacturing, and sustainability. From analyzing the latest packaging trends and packaging regulations to sharing insider tips on how to design packaging that stands out on retail shelves, this show offers a front-row seat to the decision-making and creative processes behind global packaging strategies.Gain practical guidance on how to make packaging more eco-friendly and cost-effective, as well as insights into sustainable packaging solutions that reduce waste and carbon footprints. Learn the art and science of packaging manufacturing, explore new materials, and master techniques to elevate brand experiences. Perfect for packaging procurement managers, creative directors, brand owners, and designers, the “Packaging Today Show” cultivates a growing community dedicated to innovation, collaboration, and education in the world of packaging.

In this episode we discuss why designing with accessibility in mind isn’t just a nice-to-have it’s essential. From visually impaired consumers to those with limited dexterity, we explore how thoughtful packaging can open doors, elevate experiences, and expand your brand's reach. Join us as we break down the real-world design decisions that can make packaging truly inclusive.

Let's end this debate, are labels packaging or not. Label manufacturers of course will tell you they are packaging and packaging designers will argue they aren't. This is why so many creative awards programs will have packaging submissions but they wont include labels in that category. So let's find out is labels should once and for all be considered packaging, or just stickers.

Does color accuracy in packaging design actually matter to anyone beyond the design team?Description:In this episode, Evelio Mattos, Cory Connors, and Adam Peek dive deep into one of the most frustrating aspects of packaging: color. We challenge the obsession with Pantone swatches, explore how substrates and laminations sabotage your perfect red, and admit the hard truth—your customer probably doesn’t care. From color management chaos to matte lam-induced meltdowns, we break down why design intention doesn’t always translate to printed perfection and what you can actually do about it.About the show:Packaging design isn’t just about making things look good—it’s about making things that work in the real world. Hosted by packaging pros who’ve done the work, this show uncovers what’s really happening behind the dielines. Join us to learn, laugh, and rethink everything you thought you knew about packaging.Join packaging industry experts Evelio Mattos, Cory Connors, and Adam Peek each week on the “Packaging Today Show” LIVE!Unpack the world of packaging design, manufacturing, and sustainability. From analyzing the latest packaging trends and packaging regulations to sharing insider tips on how to design packaging that stands out on retail shelves, this show offers a front-row seat to the decision-making and creative processes behind global packaging strategies.Gain practical guidance on how to make packaging more eco-friendly and cost-effective, as well as insights into sustainable packaging solutions that reduce waste and carbon footprints. Learn the art and science of packaging manufacturing, explore new materials, and master techniques to elevate brand experiences. Perfect for packaging procurement managers, creative directors, brand owners, and designers, the “Packaging Today Show” cultivates a growing community dedicated to innovation, collaboration, and education in the world of packaging.

Tiktok flooding the algo with Chinese suppliers giving you the alpha on where to order your favorite product dupes or unbranded reals for 80 - 90% off allowing you to save on tariffs and questions everything you ever thought about Made in China.

Learn if this is the right packaging for you, or if there's a better way to do it. We're breaking down Nimble's kraft packaging for their USB charging battery pack. Does the brand's tech for good stand up to the challenge?Join packaging industry experts Evelio Mattos, Cory Connors, and Adam Peek each week on the “Packaging Today Show” LIVE!Unpack the world of packaging design, manufacturing, and sustainability. From analyzing the latest packaging trends and packaging regulations to sharing insider tips on how to design packaging that stands out on retail shelves, this show offers a front-row seat to the decision-making and creative processes behind global packaging strategies.Gain practical guidance on how to make packaging more eco-friendly and cost-effective, as well as insights into sustainable packaging solutions that reduce waste and carbon footprints. Learn the art and science of packaging manufacturing, explore new materials, and master techniques to elevate brand experiences. Perfect for packaging procurement managers, creative directors, brand owners, and designers, the “Packaging Today Show” cultivates a growing community dedicated to innovation, collaboration, and education in the world of packaging.

Tariffs, Tariffs, and more Tarifs - Let's discuss what you should be doing now, how to plan for tomorrow, and what you should not be doing right now.

Join packaging industry experts Evelio Mattos, Cory Connors, and Adam Peek each week on the “Packaging Today Show” LIVE!Unpack the world of packaging design, manufacturing, and sustainability. From analyzing the latest packaging trends and packaging regulations to sharing insider tips on how to design packaging that stands out on retail shelves, this show offers a front-row seat to the decision-making and creative processes behind global packaging strategies.Gain practical guidance on how to make packaging more eco-friendly and cost-effective, as well as insights into sustainable packaging solutions that reduce waste and carbon footprints. Learn the art and science of packaging manufacturing, explore new materials, and master techniques to elevate brand experiences. Perfect for packaging procurement managers, creative directors, brand owners, and designers, the “Packaging Today Show” cultivates a growing community dedicated to innovation, collaboration, and education in the world of packaging.

In this episode of Packaging Unboxed, Evelio Mattos, Cory Connors, and Adam Peek take on a real-world packaging question from the team at Plink!—should they merge two different packaging structures into a single, more versatile design? The goal: simplify the shelf and counter experience, reduce SKUs, and cut their cost of goods sold by over 13%. The guys explore the pros and cons of dual-function boxes that can sit pretty on a shelf or tear open for impulse grabs at checkout. It’s a lively roast, redesign, and reality check session on form, function, and the power of smart dielines.

Got a packaging problem? Tag Evelio, Cory, or Adam online with your biggest packaging challenge and they’ll break it down, roast it (kindly-ish), or help rebuild it live on the show. You might just be our next Pack of the Week!

Mentions:

• Plink! – https://drinkplink.com/

  
  

  This podcast explores groundbreaking innovations in packaging and product design, focusing on sustainability and user experience. Hosted by industry experts Evelio Mattos, Cory Connors, and Adam Peek, each episode delves into companies and products that are reshaping their markets. The goal is to inform and inspire professionals and enthusiasts alike to think differently about design and its impact on the world.