In this episode we speak with Jo Gierke, Regional Director for USA & Canada at Boost Media. Jo covers off the importance of putting the client at the centre your product strategy, Best practice for leveraging your entire asset base to create a strong value proposition and ultimately why a diverse product mix offers a greater opportunity to serve clients.

Recorded by Stevie-Leigh Batiste at SoundsLikeButter

Edited, Hosted and produced by Joanne Helder

Music by Donyea Goodman at donyeamusic.biz/onlinestore