Let's go to the mall, everybody!

Remember that song? Robin Sparkles recorded it in 2006 for the show “How I met your mother”? Back then, the mall was THE social and economical meeting place. Today, after 2 years of social distance and an increase in online shopping, it seems worth it to take a look back and see what made malls such special places, that songs would be dedicated to them. This episode gives you all the historical and fun insights you need to know.

A video visit of the space you're renting is no longer just a “nice to have”. It actually saves you time! Your potential tenants get a detailed overview without you having to do the explaining. Consequently, the amount of visits you have to schedule and do is reduced. In this episode, we show you the benefits of using video when listing your space and how to go about it !

Want to list your commercial space? Head over to Paguro Spaces and upload your property including a video visit !

Did you know that tenants between 18 - 34 are 130% more likely to book a space if they can see a 3D tour of it? In today's episode, we talk with Maciek Pulit from Viscan. Matterport 3D Virtual Tours in Norway and beyond are his daily business. Maciek tells us why 3D Virtual Tours are a great long-term investment when owning/managing a building and how especially in combination with flexible rental it can reduce the number of visits. 

Want to learn more? Here you find more information on Viscan and their Matterport 3D Virtual Tours for commercial properties. 

BoxFem was the winner of the pitching contest by OsloSoup in December 2021. In this episode Sandra Larriva (Founder of Boxfem) shares about the time she first entered a boxing gym in NYC and found a sense of community. She takes us along to Mexico City, old warehouses and female fighters who tackle inner and outer fights. We hear about boxeo.femenil, the first online platform for female boxers she founded and how the desire grew in Sandra to not only document but also actively use boxing to help others. Since 2014 BoxFem is a wellness and empowerment program for women who want to learn how to box in a safe and encouraging environment in Oslo, Norway.

Christmas is over and so is the Vulkan Julemarked by Paguro. However, the businesses that have filled our space at Vulkan 17 with life and passion are still around. Alyona from ASTORM Design, one of our tenants, has some wise words to share on getting your business started and ditching perfection. Listen in to get your new year's boost!

P.S. Did you notice? Paguro Podcast celebrates 20 episodes today! We're beyond grateful for you giving us your ear and feedback in the past and in the future. Happy new year everyone!

Christmas time is storytime. Three of our tenants at Vulkan Julemarked by Paguro in Oslo shared their journey with us. This episode is a love letter to seaweed by Cecilia. She has harvested this delicate product as part of Northern Company and explains why it is a must-have in every kitchen. 

Tune in and get inspired ! 

This December we are handing over the microphone to a few of our tenants at the Vulkan Julemarked by Paguro in Oslo. The first of these three business stories comes from Quentin Coudert (Obelia). 

What does "Obelia", the name of his company, actually mean? Well, it has something to do with the old Greeks. Have a listen and find out more!

Co-Branding is a strategic business development tool that helps brands to drive future growth as well as capture customers' hearts and minds. In this episode, Dr. Ceyda Paydas Turan explains why more and more brands enter brand alliances and how they benefit from it. She also talks about her latest research in Co-Branding in the service industry and why it makes a difference if a mozzarella cheese is branded or not.

In this episode we talked with Anya Volosskaya about how partnering with another business has helped her improve her own services. Anya supports families in preparation for parenthood, during the birth of their little one and in the early postpartum period. In short: She is a Certified Childbirth Educator and a  Doula. Her service, therefore, includes consulting families individually but she also organizes workshops together with another business. She is a great example of a small brand that benefits from Co-Branding.

You spent some time looking inwards- asking yourself what your brand stands for and how to best promote that to your customers? Perhaps now it’s time to look outward and see who you can collaborate with. “Co-Branding” describes the synergy of two well-known brands that decide to create a unique product or service together as an alliance.