http://www.paidtoplay.tv Having an icon for your Personal Brand is crucial! Icons are the symbols you use to trigger your customers thought about a product, service, or experience. When you look at your Personal Brand, what are the icons? Icons will help distinguish you from the other guy down the street.

http://www.paidtoplay.tv How do you show up at the office? Increase the success of your business by working out the Body, Mind and Spirit first thing every morning! Working out stimulates the body and gets rid of toxic thoughts. Meditation will help you focus on being present. Studying will increase your knowledge and spark new ideas!

http://www.paidtoplay.tv Understanding human behavior is vital to becoming an accomplished speaker in business; as well as creating transformation. Pacing is huge when it comes to keeping your audiences attention. The human mind feeds on contrast?speeding up and slowing down your speech in your presentation. It is also important to note that if you have a long presentation to break it up with audience participation and movement in the room.

http://www.paidtoplay.tv The golden key to Selling is not really selling at all. The key is to discover what your customer wants through asking them questions. Ask them the following: What do you want?, Why do you want it? (emotional Trigger), and What would that look like when you have it? Discovering what your prospect/client really wants allows you to serve them rather than sell them.

http://www.paidtoplay.tv The greatest way to Market your small business is by teaching, rather than selling (from Brandon Burchard- Experts Academy). When you create your marketing video?teach your viewer something that will help solve a particular problem they are experiencing.

http://www.paidtoplay.tv What is a 'Creed' in regards to personal branding? A Creed is a compact statement that lets others know who you are and what you stand for. When you look at the business of 'YOU', what is your creed? What do you stand for in your small business? Do you let everyone know?

http://www.paidtoplay.tv Online FAQ video is a powerful way to relieve stress from your customer service department of your business. Create a FAQ video library on You Tube by doing the following (created by Mike Koenigs, creator of Traffic Geyser). Start by tracking the questions that your customers or prospects keep asking. Then leverage online video to answer them so you do not have to waste time repeating yourself again! Use the 10-10-4 rule. Answer 10 questions that a customer might ask about your small business. Then answer 10 more questions that your prospect or customer should be asking. Upload them to You Tube and give your customers/prospects a link to view them. Then use 4 different mediums to distribute your FAQ videos all over the internet.

http://www.paidtoplay.tv One of the greatest techniques for speaking on stage is to engage your audience with questions. When you ask questions it hooks the mind and helps with audience involvement through conversation (T. Harv Eker). This is crucial when attempting to build trust with your audience in order to have them take action; for example, purchasing your product or program. Another important technique is engaging your body at the same time you ask the question. Meaning, raise your hand up at the same time you say?.'How many of you?..' This helps with what is called in the speaking world 'Yes Alignment', or momentum with your audience.

http://www.paidtoplay.tv There are two ways to go about selling your product or service to someone. You can preach to your prospect and try to force it down their throat (does not work) or you can ask them powerful questions. The number one key to selling is to ask the big, powerful questions that gets both you and your prospect clear about what they want. Once you are clear about what your prospect wants then you can assist them to purchase a product or experience that will help solve their problem. What do you want? What are you wanting out of your business?

http://www.paidtoplay.tv The core fundamental aspect of personal branding is your story! Why is it important to have your ‘creation story’ when it comes to personal branding and marketing your small business? People don’t want to just hear about your success but the map that led you there! There are 3 parts to telling your story. 1. Awakening 2. Bondage 3. Moving Forward