"It’s all about looking for something that hasn’t been done before, and that will get people talking." - Paige Nienaber

Paige is the VP for CPR Promotions, a marketing consultation firm. He consults over 350 stations across the U.S. and Canada. While radio is working through challenges like 40% less cume than a decade ago, and more audio options than ever before, Paige tells us that promotions are alive and well. He looks back at the successful promtions from radio's past that still work today. He believes we can see that again and that all we need is to get creative and bring the fun back into radio.

Do you want to win "a grand in your hand" or a lifetime supply of tacos? Creativity is the key to success!

Have a listen to his podcast called, Three Radio Promotions In Three Minutes - and do it every week!

A transcription of this episode can be found here.

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