Most business owners see their website as a digital business card—but what if it could become your company’s top-performing employee? Digital assets make or break deals in today’s M&A world, yet are still one of the most overlooked sources of value, risk, and growth potential.

In this episode, Paige Wiese, founder of Tree Ring Digital, reveals how optimizing your company’s digital presence can unlock hidden value, improve M&A transitions, and future-proof your growth—whether you’re buying, selling, or scaling.

You’ll discover…

• The costly mistakes most business owners make with their digital assets during M&A.
• How neglecting your website can quietly erode your company’s valuation.
• The surprising M&A pitfalls that even experienced IT teams routinely miss.
• Why Tree Ring Digital and a managed service provider are NOT interchangeable (and what’s at stake if you confuse the two).
• The next big digital risks (and opportunities) owners can’t afford to ignore in 2025.