Many people within and outside Pakistan often say that if only Pakistan had a stronger narrative, the country would do much better. But the reality is much, much different.

In this discussion, Uzair Younus spoke to Ejaz Haider about his recently published article in The Friday Times, titled Selling the Narrative. Ejaz Haider is Executive Editor at Indus News and was the News Editor at The Friday Times.

Uzair and Ejaz talked about why the issues facing Pakistan need to be addressed by addressing root causes, rather than arguing that better marketing and branding can get the job done.

You can read the full article here - https://www.thefridaytimes.com/selling-the-narrative/