There’s a lot of reasons why we become entrepreneurs: To help others, challenge ourselves and build a lifestyle we love.

We’re creative, passionate and we’re always looking for ways to grow our business and increase our revenue.

It’s one of worst feelings in business, knowing that you’re bringing in revenue, but clearing very little profit. (I’ve been there!)

So as you look at your year-end finances, I want to help give your 2018 profits a boost with 5 tips that will help you save REAL money in your business.

Check it out in the video below. I’ve also included some bonus tips to help you sharpen your negotiating skills, so you can get more of what you want for less money.

Who knows, maybe you can save enough to pay for your holiday gifts this year—or double your marketing efforts next year!

Check out these quick cost reduction strategies and money saving tips:

Consolidate where possible. Are you paying for multiple tools that do a very similar thing? Get rid of anything that is redundant. This tip saved my business $3,600 a year! More at 4:58.

Always ask for a discount—but always let them make the first offer. If you ask for a 10% discount and they would have offered 15 or 20%, you’ve lost. Silence is your friend! Learn how this saved my business $550 at 6:56.

Be willing to walk away. In a negotiation, the person who has “walkaway power” always wins. The key is that you really DO have to be willing to walk away. If this is hard for you, just remember this mantra that Tony Robbins used to say to me: “A once in a lifetime opportunity comes around once every two weeks.” Get more tips to improve your negotiation skills at 12:56.

Please share! And if you have other great money-saving tips—let me know in the comments!

The post 5 Simple Hacks to Cut Your Business Expenses appeared first on Pam Hendrickson.

As marketers, we talk a lot about about how to attract new customers.

But what we don’t talk about is the opposite—how to fire a customer.

Trust me, I understand the desire to want to hang onto each and every one of your customers. When I first started out in private coaching, I would work with anyone who would have me.

It’s for their own good—and for the good of your brand and your community.

If you’re as lucky as I am, you have some amazingly giving customers. But you may also have people who don’t match the positive vibe you want for your community.

Check out my 9 signs that you need to fire a customer in the video below, and and ask yourself if firing a client or a customer will help take your business to the next level.

I’ve got a few quick tips to share, along with time codes if you want to go deeper.

Have a system for customers who don’t pay. These are the customers whose payments decline again and again, and then disappear after assuring you they’ll “take care of it right away.” Don’t let these customers take advantage of you. In our business, Chris and I have a hard and fast “two strikes, you’re out” rule. Find out more at 3:26.

Spend 80% of your time on the 20% of your customers who are the cream of the crop. These are the people who get results and make your community better. They are the heart of your business, where you can boost your impact—and your revenue. Just like former General Electric CEO Jack Welch used to fire the bottom 10% of his workforce every year, how could topgrading your clientele improve your business? Learn more at 5:30.

Beware of customers who don’t implement. As Jim Rohn famously said, “You are the average of the five people you spend the most time with.” Your customers deserve to be in a community of people who raise their game, not bring them down—no matter how good their intentions. More on this at 8:16.

Don’t let people promote or pitch their products onto your customers. This is also known as Spam, and can quickly drag down your community. Protect your customers’ experience—and your lead generation efforts—by implementing a zero-tolerance Spam policy. More at 9:38.

Have YOU ever fired a customer? I’d love to hear your experiences. Leave me a comment below!

The post 9 Signs That It’s Time to Fire a Customer appeared first on Pam Hendrickson.

I’ve said it before and I’ll say it again: Video content is one of the fastest ways to connect authentically with your audience.

But what if you could be the Steph Curry of video marketing? You don’t get to be “the greatest shooter in NBA history” by accident. The Golden State Warriors guard doesn’t just walk out onto the basketball court and crush it.

Curry has a specific warmup routine. He dribbles two basketballs at once, takes over 100 shots, practices one-on-one drills and even takes “tunnel shots” from the hallway connecting the locker rooms to the court. And that’s not to mention the practice sessions he does with the team.

It’s not just limited to sports, either. Any top performer will tell you that preparation makes the difference between peak performance and falling flat.

This week, I’m going to share my video content prep tips—gleaned from over 25 years of trial and error. With these tips, you’ll be all warmed up to walk on camera and film like a video content marketing rockstar.

I’ve got some quick video content marketing prep tips for you—and video time codes in case you want to dive in deeper!

What do you need to get into state?

What can you do before you film a business video to make sure your audience sticks around?

Know what your audience is thinking.

More on this at 10:52.

I want to learn from you! Leave me a comment.

The post Get More Comfortable on Camera Now with These Video Content Filming Tips appeared first on Pam Hendrickson.

A recent study from Marketing Sherpa proved that people spend 100% more time on pages with videos on them. Translation? You need to be filming videos.

I get it. Video doesn’t come naturally to everyone. Being in front of the camera can be awkward. I wrestle with all kinds of emotions and uncertainty every. single. time. I. film.

But here’s what can make it a whole lot easier . . . A good teleprompter setup.

I’ll show you my 7 best secrets this week so you can start filming more videos—and better videos—and grabbing more mind share from your audience.

A great video strategy can go a long way in boosting your brand’s awareness, value and product marketing efforts.

And since I know you’re going to ask, I’ll also tell you what teleprompter software I use, as well as some of the best teleprompter apps you may want to try. Check it out by clicking below!

Also, don’t forget to leave a comment below and share prompter tip of your own! I love hearing from you. And if you have a friend or colleague who uses video often and could benefit from these tips, please share this training with them!

The post My 7 Best Teleprompter and Video Prompter Secrets appeared first on Pam Hendrickson.

Sometimes, we just need a little push to know that we’re making the right decision, whether it’s buying a new piece of furniture, investing in a new piece of technology, or choosing what school our children should go to—and the same goes for our customers.

We may strongly believe that our product or service will help our customers and make a difference in their lives, but they may need an extra “oomph” to feel confident enough to buy.

You may have had customers who stayed until the end of your webinar, talked with you at length on the phone and then added your product to their shopping cart—only to abandon it forever.

As frustrating as this may be, there is a strategy that you can use to help get customers off the fence and ready to invest in your products and services. I use it every time I make an offer—and it works.

I’ll show what it is in my new video. Click below to watch!

As always, I’d love to hear what you think. Please leave a comment below and let me know what you took away from this video and how this strategy has worked—or hasn’t worked—in your business. I appreciate all of your comments, likes and shares!

The post The Power of a Guarantee appeared first on Pam Hendrickson.