There’s nothing more welcoming than walking into a home and taking in the scent of freshly baked cookies, as any child—or realtor—will tell you.

When preparing homes for a showing, realtors will do everything possible to make a good first impression, like repainting the front door, replacing the light fixtures or, yes, baking cookies. Some even go so far as to hire a string quartet to play in the living room or host a barbecue in the backyard!

What these realtors understand is that first impressions are powerful, and details like scents and lighting can heavily influence a sale. And when it comes to your own business, the impression you make with your brand is just as important. It can either hold your audience’s attention and turn them into lifelong customers—or make them lose interest.

So in this week’s video blog, I’m sharing my 5 best tips for creating a great brand impression that will get your audience to take notice and want to do business with you. Check it out by clicking below!

After watching, please comment and let me know how you would rate your own business’s brand impression, and what one thing you’re going to try this week to improve your score. And, of course, feel free to ask any questions or share your own branding ideas!

The post 5 Elements of Your Brand Impression appeared first on Pam Hendrickson.

I’ve made a lot of mistakes in my business, but when I look back, there’s one truly terrible screw up that stands out in my mind.

I was working on a special promotion at Tony Robbins Companies, and although I had painstakingly planned everything out, there was one crucial detail that I had overlooked—and as a result, the entire campaign was about to be ruined. Worst of all, the customers weren’t going to get the products they ordered.

I felt AWFUL. But instead of having a meltdown and giving up (which I was so close to doing), I came up with a solution that not only fixed the mistake, but gave us an even BETTER result than we would have gotten if everything had been done right in the first place!

Find out how I turned my big mistake into a win for the company, and how you can do the same with your own mistakes by clicking on the video below.

After watching, please comment and let me know what big mistake you made in the past and what you learned from it, so we can improve together. Also, if you know someone who could benefit from these tips, please share this video with them!

The post 5 Steps for Dealing with Mistakes appeared first on Pam Hendrickson.

I hate to admit it, but I had my first job before the Internet was even around. We used to communicate with other departments in the company through something called an “interoffice envelope”—those old gold colored envelopes that you’d put your printed memo in, write down the name of the person and department you wanted to send it to, and then give to the mail person to deliver.

To this day, I still have some “old school” habits in my business (as the Millennials on my team love to point out!).

What I’ve discovered recently, however, is that sometimes going “old school” can actually help you when it comes to attracting leads and converting sales in your business.

In this week’s blog, I’ll share my best three old school marketing strategies with you, and how you can put them to use with the power of modern technology to connect with your audience and deliver bottom line value.

Frankly, it’s the only way to stand out in today’s competitive online world.

Discover these strategies below—and please leave me a comment with any of your “old school” strategies that will help take things to the next level.

The post 3 Old School Strategies to Know and Serve Your Customer Well appeared first on Pam Hendrickson.

Which would you rather live without: your toothbrush or . . . your smartphone?

If you had to think it over for a second, I get it! I often have to remind myself that I once survived without an iPhone!

Clearly, we are so plugged in these days, constantly checking our email, reading articles and scrolling through our Facebook feeds. And as business owners, this provides us with a huge opportunity: to develop a relationship with potential customers through content.

Content can either engage your audience and motivate them to invest in your products and services—or it can plummet to the bottom of their newsfeeds, ignored and unread.

And the difference between content that earns likes, shares and customers, and content that heads straight to the trash folder, comes down to two tips I’m sharing in this week’s video.

When you apply these two tips, you can be sure that your content will resonate with your audience, increase your authority and attract long-term customers.

Check it out below!

P.S. Make sure you see my special invitation for my upcoming live training where we’ll go deeper on this topic. You can register here: pamhendrickson.com/content

The post Have An Outcome! appeared first on Pam Hendrickson.

In the age of selfies and FOMO, one thing is clear: we crave experiences.

We’ll shell out good money for airline and concert tickets, we’ll wait for over an hour to eat at the best new restaurant in town, and we’ll sleep in a freezing room on an ice bed for a once-in-a-lifetime adventure. (Okay, so maybe that last one isn’t so common—but ice hotels ARE a thing!)

These memorable experiences are what everyone is looking for today—and this includes your audience online. Engaging your customers and connecting with them on a meaningful level is the best way to create a loyal fan base that comes back to you again and again—for the relationship you provide, and the products and services you deliver.

So for this week’s blog, I’m sharing four tips to make creating interactive experiences for your customers easier than ever. Check them out in the video below.

After watching, please share your thoughts. What new thing will you test in order to give your customers a compelling, interactive experience? What has worked for you in the past? I’d love to hear your ideas!

The post Engagement and Experience appeared first on Pam Hendrickson.