This week's episode starts out with some serious talk about all the TV shows we've been watching...  and then we get down to business: 

Emily and Michelle talk about the super-quick rise and fall of the new app, Vero, and the idea of not putting your money where your mouth isn't.  They also learn about Instagram shadow banning, hashtag clouds, and how to do more fancy things on their phones.  

In this week’s episode, Emily and Michelle try to find a balance between understanding consumer behavior and not giving a shit.  This leads to further discussion about finding your point of view, battling comparitis, and a branding-related homework assignment.

Emily and Michelle sit down to chat with Amber Favorite of A. Favorite Design in her amazing north side Chicago studio space.  Amber describes a day-in-the-life of a graphic designer & letterpress printer, and shares her favorite and least favorite parts of being a business owner.  Michelle, Emily & Amber also discuss Etsy tips & tricks, surviving trade shows and how they should invent a new phone app to help curb their tendency to "compare and despair"...

Emily and Michelle are in planning mode for 2018 which starts a discussion about designing for collections.  They chat about some of the benefits of launching products as a collection - like marketing and creating a cohesive theme.  It takes them some time, but they also figure out that collections are a good way to keep you focused and make you stick to deadlines!