Pancake Town Podcast

In this special on location episode, Emily and Michelle record in the lobby of the Holiday Inn in downtown Chicago before checking out the One of a Kind Show at the Merchandise Mart.  They mostly talk about OrangeBeautiful's event, Show of Hands Chicago (and why's it's better than all other events!), before doing some quick interviews on the OoaK showroom floor.  Interviews include Danielle from Soap Distillery, Joshua and Kelsey from Green Beetle Shop and (of course) Mark and Stephen from Edgewater Candles.

In this episode, Emily, Michelle, and Laurie continue their PR conversation from the Episode 36, starting with some controversial opinions on influencers, and advice on how to create meaningful partnerships with them.  Most importantly, the group concludes that all you really need to be your own PR rep is a clear knowledge of your brand's purpose, your company's values and the specifics of your ideal customer.

Laurie Leopold joins Emily and Michelle to teach them about PR basics and answer questions submitted by some of our listeners.  They learn how to connect with your customers by defining your brand’s purpose, differentiating yourself from other brands, and sharing the behind the scenes and process of creating your product.

In this episode, Michelle and Emily somehow find a way to transition their intro about jury duty, anxiety, and crazy people on the bus into a conversation about customer service and how to know when to say NO.

In this episode, Michelle and Emily somehow find a way to transition their intro about jury duty, anxiety, and crazy people on the bus into a conversation about customer service and how to know when to say NO.

Emily and Michelle start off this episode with a discussion about an article from design*sponge that addresses the idea of supporting both independent and big box stores.  This leads to some of their favorite topics like crazy people on the internet and their hatred of the word "disappointed".

It's time to get excited...  This week, Emily and Michelle have recorded a very special BONUS EPISODE to thank those of you who have been listening to and supporting us since the very beginning!  ENJOY!

It's time to get excited...  This week, Emily and Michelle have recorded a very special BONUS EPISODE to thank those of you who have been listening to and supporting us since the very beginning!  ENJOY!

In this episode, Emily and Michelle prove that you can’t talk about work all of the time and that writing episode descriptions can be really difficult.  There's definitely talk about TV shows we've been watching, our convoluted feelings about getting older, and a brief mention of processing payroll and paying taxes.

In this week's episode, Emily and Michelle invite themselves over to the home/warehouse/production facility of Edgewater Candles.  Owners Mark and Stephen share their craft show plans for 2018 and the group brainstorms new business strategies, product ideas, and promotions.  Also, Emily says a particular word one too many times...