In this episode, Keith Gross shares his journey from entrepreneur to 2024 Republican primary candidate for U.S. Senate in Florida. Drawing inspiration from Donald Trump’s outsider mentality, Gross discusses why he believes it's time to challenge career politicians and restore accountability in Washington.

He opens up about his transition from Democrat to Republican, driven by a shift in values and a desire for smaller government. Gross emphasizes the importance of direct engagement with voters, pushing for reforms in property taxes, and reducing federal overreach.

The conversation also explores the economic opportunities in Florida’s Panhandle, including the potential revival of the shipbuilding industry, and the broader need for fresh leadership that puts community first.

Gross’s story is one of political transformation, business grit, and a bold vision for Florida’s future.

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In this conversation, Kurt Tobias shares his journey from the corporate world to founding Choona Clothing, a brand that embodies the spirit of the Florida Panhandle. He discusses the challenges of starting a clothing line, including manufacturing in the U.S., the importance of community support, and the connection to the outdoors. Kurt emphasizes the significance of giving back and maintaining a strong local identity while navigating the complexities of entrepreneurship.

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