Grassroots Marketing

PARA: From Luxury Retail to Premium Paraphernalia with Mariam Saïd


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PARA, a recently launched female-founded, BIPOC owned online e-commerce shop specializing in premium, affordable paraphernalia for the aesthetically high-minded consumer out of NYC. We speak with the founder, Mariam Saïd.

PARA -  a female-founded, BIPOC (Black, Indigenous, people of color.)owned online shop housing a curated assortment of premium paraphernalia for the aesthetically high-minded consumer based out of NYC. Partnering with numerous established designers from around the world, Para has curated an unparalleled assortment of modern pipes, bongs, papers, trays, scents, and much more. 

Para also donates a portion of revenues to the 'Last Prisoner Project, utilizes only eco-friendly shipping methods, and continues to source from only ethical small businesses. 

Para was founded by Mariam Saïd, the OG Functional Stoner, who decided to utilize her knowledge of working in luxury fashion to propel a product category that she was personally more passionate about.

PARA, a recently launched female-founded, BIPOC owned online e-commerce shop specializing in premium, affordable paraphernalia for the aesthetically high-minded consumer out of NYC. Para has curated an unparalleled assortment of affordable pipes, bongs, papers, trays, scents, and much more now shipping to US + Canada: https://shop-para.com/

Mariam Saïd, Founder, has been operating in the luxury retail space for over a decade, spending the majority of her career as a Merchandise Buyer & Planner for Saks Fifth Avenue, Bloomingdale’s, and Ralph Lauren. During the global shutdown in 2020, Mariam, along with a large portion of humanity, turned to cannabis for anxiety management. Mariam turned her fashion experience into curating beautiful, affordable cannabis products. 

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Grassroots MarketingBy Cannabis Radio

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