Paris Talks Marketing

Software review platforms have become indispensable for SaaS users and marketers. Meet Russ Somers, VP Marketing at TrustRadius - a company that has established its presence in this very competitive niche and scaled.

Hear what he has to say on millennials choosing SaaS products, competing against Capterra and G2, and how TrustRaduis scaled from 300K to 1.2 million users per month. Here are some highlights of our conversation:

- Millennials are the biggest buyers in the market, and they have a different approach to making purchase decisions.

- When you compete against Capterra and G2, the differentiators are trust and quality.

- To scale organic traffic, lean into adjacent spaces and target these audiences and queries.

- Focus on the search intent - assess which specific terms are useful to people in-market.

- Make asking for reviews an ongoing practice.

Tune in and enjoy!

Join us to meet Christine Tao and learn what changes a leadership coaching program can bring to your organization. Christine Tao is the co-founder & CEO at Sounding Board, a Silicon Valley startup redefining how organizations develop their leaders.

We spoke about enabling and scaling complex leadership coaching programs with their scientifically designed Coaching Enablement Platform and a curated network of leadership coaches.

Here are the highlights:

- Leadership coaching for business impact. Setting a goal, completing, and evaluating the impact it had on the business, and on your personal goals.

- If leadership skills can be learned, do they also need to be supported?

- Can mentorship can help your progress in your career, but help your employees too?

Tune in and enjoy!

Speaking today with Jeroen Corthout - co-founder and CEO of Salesflare, an intelligent CRM built for SMBs selling B2B, very popular with agencies and SaaS companies.

The co-founders built Salesflare to resolve a pain point they were experiencing with CRMs - your sales team ends up spending more time maintaining the CRM, than doing sales.

Learn how Jeroen Corthout:

- Doubled the organic traffic to the blog in under 30 days

- Uses a podcast to make the founder's journey less lonely.

- Spends 60% of his time on Marketing.

Tune in to hear it all!

Introducing Dustin Tysick, VP of Marketing and Growth at Jostle. He describes the SaaS tools as an online watercooler place where people can go and connect. The innovative internal integration tool is intuitive and easy to use and attracts users from various niches, from churches to law firms, to tech companies.

Learn how Jostle tackles:

- Product-led growth and user journey personalization

- Generating ideas for their content marketing channels - podcast and blog

- Creating an audio strategy

- Deciding what to rank for and which topics to own

Creating high-performing content based on their buyer personas

Tune in to hear more!

Meet Christopher Schreiber, Head of Marketing at Qwilr. Their SaaS product helps you create design-perfect proposals, quotes, client updates, and more. He shared insights on how to:

- Tackle the marketing challenges of new category creation

- Find and meet your audiences where they are - and then bridge the gap

- Educate your audience on different & interconnected use cases for the product

- Create a pillar-cluster content strategy around a template library

- Invest in research-based content to attract organic backlinks

Tune in to hear more!

Hear our conversation with Lauren O'Brien, Balto VP of Marketing, about staying close to customers to understand what they need. In this episode, we spoke about:

- Driving great conversations with real-time guidance

- Boosting conversion rates

- Making the customer experience frictionless

- Having full visibility of all contact center calls, all in real-time.

Consider this - Balto's real-time guidance for contact centers can help sales teams detect potential objections from the prospect's side and hit specific keywords when handling those objections.

Tune in to hear more!

If you're curious about product-led growth, this podcast episode is for you. Meet Pulkit Agrawal, Co-founder and CEO of Chameleon, a platform for product success, empowering SaaS teams to build better user onboarding, feature adoption, and feedback collection.

Increasingly, tech-savvy prospects want to try before they buy. They don't want to sit through an hour-long sales demo and discuss use cases that don't apply to them. More and more SaaS brands realize that their biggest opportunity is just to get the product into the hands of their customers.

Product-led growth moves the communication epicenter into the product itself. It comes loaded with streamlined onboarding flows, helpful tooltips, prompts, gamification, and other in-product experiences, designed to speed up prospects' time to "first value."

Have a listen if you're interested in:

- User onboarding, customer support, and UX with product-led growth.

- Mapping points of value.

- Reducing friction by evaluating how many actions are required of the user to get value.

How does a SaaS app review management platform triple its growth in just a year?

Meet Eugene Kruglov, COO & Co-founder of AppFollow, a B2B SaaS tool that helps drive mobile app growth and increase customer loyalty.

The app review management platform is a one-stop space to monitor performance, star ratings, user reviews, and organic growth.

Learn what it took to grow exponentially and apply for funding in just one year.

Meet Arjun Pillai, Founder & CEO of Insent. This is a B2B Conversational Marketing SaaS platform that provides marketers with real-time lead qualification and true personalization options.

Their human-first chatbot helps you identify and speak to your most engaged prospects first, and skip all the generic chatter with highly personalized context.

Hear Arjun Pillai's thoughts on enablement marketing, the buyer journey, and putting yourself in your buyer persona's shoes. See how they use a marketing mix of cold email campaigns, outbound, case studies, testimonials, and referrals to drive the pipeline.

Tune in and enjoy!

How to win back and retain churning customers - this is the topic we've discussed with Paul Schwarzenholz, co-founder and Managing Director of Zenloop.

This SaaS solution allows businesses to collect, cluster and analyze customer feedback they receive through various channels along their customer journeys.

The platform analyzes and automatically derives tailored and individualized measures to retain satisfied customers and win back churning customers.

Listen in to our conversation about the platform's applications, as well as how Zenloop uses content marketing, SEO, social media, and events to market their product.