Paris Talks Marketing

In this episode, I sit down with Grant Hosford, Co-founder and CEO of codeSpark Academy, the world's #1 coding app for kids aged 4-10.

Among other things, Grant and I chew the fat around topics such as:

•Grant's inspiration for starting codeSpark (hint: it has to do with his own kids)

•Kids' natural superpower in learning sophisticated logic once you get the keyboard, mouse and coding syntax out of the way

•The benefits of knowing code when navigating the automated jobs of the future

•The ginormous potential reach of codeSpark

•How they penetrated the classroom so quickly

•Marketing and growth KPIs for codeSpark

•The unique challenges of the customer and the user not being the same person

•Key partnerships with code.org and others

•How the pandemic has effected their business and the way kids learn

It's a truly fascinating interview with one of my favorite entrepreneurs. Have a listen!

Today I sit down with Viren Kapadia, President and CEO of Learning Management System (LMS) Gyrus Systems (http://gyrus.com), which he acquired in 2009.

The $31 billion corporate learning industry was growing at 11% per year *before* the pandemic. This year, all bets are off, and Gyrus has impressively managed to grow even faster than the white hot market it operates in.

In the age of remote work and heavily restricted travel, 2 trends have greatly stimulated the growth the LMS market this year:

(1) Service-based companies that traditionally relied on face-to-face training now urgently need a remote training platform to continue onboarding employees and training them on their standard operating procedures (SOPs).

(2) Professional trainers who used to fly around the world training teams are now grounded and must deliver their content through new remote platforms.

Viren and I talk about how people shop for, evaluate and ultimately decide on which LMS to buy. ROI from a LMS investment is measured less by revenue and more by employee productivity and happiness. This makes the LMS one of the most important software decisions a company will make -- and this year that decision is more important than ever before.

Enjoy!

Today, I interviewed Stoyan Angelov, founder and CEO of Evedo, an innovative virtual event platform built on blockchain technology.

The Evedo platform serves 3 primary audiences:

1) Event organizers and vendors of virtual events

2) Virtual event audiences and attendees

3) Webinar organizers (the fastest growing segment)

Evedo took advantage of the massive shift from live in-person events to online virtual events in 2020. The business is booming. In our chat, we discuss how the events industry has been shaken up in 2020, and how it might look when things return to normal.

We also chatted about how the platform can begin offering distinct event marketing services to its organizer customers beyond what it does today.

Enjoy!

Today I sit down with Angelos Paraschakis, CEO of DDB Group in Bulgaria and my new partner in Tribal Worldwide.

We discuss a wide range of topics including:

•How he arrived in Bulgaria and decided to remain and build the country's leading creative ad agency, DDB.

•The impact of the pandemic on brands and marketing budgets this year.

•The sacrifices and trade-offs from transitioning to remote work for a creative agency.

•The hidden creative and digital marketing talent pool in Bulgaria.

•Tribal Worldwide's new ambition -- to integrate performance marketing with creative. Why are we doing it, and why now?Enjoy!