Paris Talks Marketing

Paris Talks Marketing

By Hop OnlineBusinessMarketing
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Paris Talks Marketing episodes

  • Ep.14 - AI-driven Optimization of Customer Journey with Chris Newton VP. Marketing, Intellimize
    Join our conversation with Chris Newton, VP of Marketing, Intellemize, if you're interested in taking CRO A/B testing and personalization to a different level.
    Intellemize's machine learning runs multiple optimization experiments at the same time, while also automatically selecting the best ones for each individual in the moment, throughout their buyer's journey.
    Chris Newton lifts the curtain on how the AI-driven algorithm runs optimization tests and what's the lowest limit of unique visitors you need to run them. We discussed how machine learning selects the best experience for each individual in the moment, and how these unique and personalized user journeys are created.
    Their average customer tries 177 ideas, creating 78 million possible combinations, and sees 46% conversion uplift. Just think of the opportunities here!
    45 min
  • Ep.13 - Inbound Marketing for Lead Generation with Soumyadeb Mitra CEO, Rudderstack
    Google's intention to scrap third-party cookies from its Chrome browser by 2022 has radically shifted the focus on first-party data. There's hardly anyone who knows better the value and importance of first-party data than Soumyadeb Mitra, CEO of Rudderstack.
    The company's goal is to help engineers, product managers, data scientists, and marketers to make the most out of their customer data using the best of open-source technologies.
    In today's episode, hear Soumyadeb Mitra's thoughts on:
    - The flow of customer data across your entire software stack and the insights different teams can derive from it.
    - Security, compliance & high-integrity usage of customer data.
    - Pricing models for SaaS products and the best pricing model fit
    - Marketing and generating leads entirely from inbound.
    Tune in and enjoy!
    32 min
  • Ep.12 - Lead Generation with Customer Success and Content Strategy with Jen Grant CEO, Appify
    Meet Jen Grant, the CEO of Appify - a leading no-code mobile app development agency with a zeal for perfection and innovation.
    Hear their approach to lead generation, nurturing, and conversions. You'd learn from their experience with:
    - Building trust with face-to-face interactions.
    - Why it's worth investing in outstanding customer experience.
    - Growing audiences and brand awareness via LinkedIn and content marketing.
    - Adding good quality video to their content strategy toolbox.
    Have you ever considered building an app for a specific business problem you're facing? Many people are fascinated by the fact that they can build an app on their own, but they don't know exactly what they are going to do with it. Appify helps with identifying the business pain points, and see what app they can build to resolve those issues.
    47 min
  • Ep.11 - Saas Content Marketing Strategy with Ilia Markov Head of Content at ChartMogul

    Are you investing heavily in content, and yet your traffic is flat? In today's episode, I interviewed Ilia Markov, Head of Content at ChartMogul. Learn from his experience in SaaS Content Marketing Strategy: To get traction with SaaS content, focus on quality, then scale. Don't just produce content. Start with a wholesome content strategy and plan the distribution. Put your content in front of the right audience. If it's not relevant, all this traffic will not convert. SaaS marketers' #1 mistake - focusing on customer acquisition, not on retention. Learn how ChartMogul helps companies bring all their data in one place and analyze it. The platform supports C-level executives, financial departments, product teams, and sales teams to make data-driven decisions. Tune in and enjoy!

    1 hr 1 min
  • Ep.10 - Automate and Scale Compliance Management - Kayvan Alikhali, CEO of Compliance.ai

    In today's episode, I interviewed Kayvan Alikhani the CEO of Complaince.ai, an innovative regulatory compliance solution designed for financial services enterprise. Have a listen to learn: How product + content-driven strategy can really drive growth even for big enterprise B2B SaaS solutions. How they attract users by simply giving them the information they are looking for. Why relevance is your go-to tool when building frictionless user journeys and UX. How banks and other financial institutions and getting more and more open to implementing various SaaS solutions. We also chatted about the platform itself and how it is supporting audit managers and compliance officers to stay up to date with regulatory changes using one single source. Enjoy!

    46 min
  • Ep.9 - Uniting Bulgarians Globally with Hristo Boyadzhiev founder of TukTam

    In today's episode, I interviewed Hristo Boyadzhiev a founder of TukTam - "Here and There" - a self-funded non-profit organization. In recent years, the company has been focusing on uniting and strengthening the bond between Bulgarians living all over the world. At the same time showing the beneficial living opportunities that you can find in Bulgaria. There are approximately 1.5 - 2 million Bulgarians living abroad, so Hristo believes that Bulgaria can greatly benefit from creating a stronger connected Bulgarian community globally. More in the episode on how TukTam as an organization reaches out to Bulgarians from around the world and creates a network for Bulgarians to stay connected and engaged. Tune in with us and enjoy!

    54 min
  • Ep.8 - New Coworking Space Dynamic with Giles Blanchard

    Meet Giles Blanchard, the CEO of a coworking space - This Way - located in Sofia, Bulgaria. Due to the pandemic and social distancing, the demand for coworking spaces has surprisingly grown. Most of the demand is coming from corporate companies that are rethinking their real estate strategy. Companies are moving away from the old traditional way of thinking about offices and realizing that people want more flexibility in order to be productive. Humans are social creatures and seek communication and social connection on a daily basis. In order to preserve the company culture in the current situation, companies are leaning towards coworking spaces for small groups of employees to work in rotation while still getting a chance to socialize. Curious to find out more about how our working dynamic and environment is changing? Tune in with us and Enjoy!

    41 min
  • Ep.7 - Atanas Neychev and creative community in Eastern Europe

    In today's episode, I interviewed Atanas Neychev a technology journalist, a content creator, and a community builder. Atanas is a Co-Founder of SlavConf company that provides information and connection opportunities for the creative people community in Bulgaria. Find out in this episode how he supports, grows, and contributes to the creative industry in Eastern Europe. Tune in with us and Enjoy!

    31 min
  • Ep.6 - Brendan Kane author of the book "The Hook Point"

    In today's episode, I interviewed Brendan Kane growth strategist who recently published a book called "The Hook Point". There are more than 60 billion messages pushed out by online platforms each day, you have approximately 3 seconds to grab your consumer's attention. You need to have a hook point in everything that you post online, that will make people stop scrolling and say "Wait. What?". Brendan shares 3 core pillars that will make you stand out from the crowd; can you grab your audience's attention for 3-4 seconds? What kind of story or message are you going to tell to hold their attention? And, will your audience believe it and trust it? Want to find out more on how you can make a great hook point that grabs your audience's attention? Tune in with us and Enjoy!

    32 min
  • Ep.5 - Whooshkaa asks companies, "What's your audio strategy?"
    Today we chew the fat with Rob Lowenthal, Founder of Whooshkaa, an innovative audio platform the serves both podcasters and companies.
    Rob has combined his background in radio with his love for the spoken word and created Whooshka as a platform that simplifies the podcasting and audio creation workflow. Less tools means more time to focus on the content.
    He currently relies on organic growth channels like referrals and word-of-mouth, but recognizes that he could be doing more to get the word out for Whooshkaa.
    What I found most interesting is that Whooshaa primarily serves enterprise clients such as Atlasssian, who use Whooshkaa to create and distribute audio content that engages, trains and informs their team. It's a great way to keep employees connected to the company and to each other -- especially in the age of remote work. Many companies put huge efforts into building and maintaining intranet systems, when a company podcast might better serve those needs in an easier and more fun way.
    He asks company HR leaders to consider this very intriguing question -- "What is your company's audio strategy?" This certainly got my wheels turning, and I'm sure it will get you all thinking about how to answer the same question in your company or within your team. After all, audio is the easiest to consume content format of all, considering you can do it in parallel with almost any other activity.
    Enjoy the episode!
    38 min

About Paris Talks Marketing

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Every #SaaS company plays for high stakes, but what does it take to dominate the market right now? 🚀