Paris Talks Marketing

Florian Decludt is a teacher-turned-growth marketer and content creator. He's worked on over 60 different growth projects in 6 different countries. Florian has grown his presence on LinkedIn from 944 connections to 32,000 + followers in less than 2 years.

Formerly a Growth Marketer at Reddot Growth, Florian is now a Client Advisor at Venli Consulting Group. He helps B2B sales professionals sell and earn more.

Join us to learn why cold emailing is a super powerful tool yet very misunderstood and misused.

And don’t forget to subscribe on your favorite podcast platform for more practical tips and stories! ⏳

Here are some of the key topics that Florian and Paris discussed in this episode:

• (1:41) How Florian grew his LinkedIn connections from under a thousand to 32K in 2 years

• (5:06) How can you monetize your LinkedIn following, and how can you measure it?

• (7:05) Why you should build a personal brand

• (11:56) How do you warm up a domain?

• (13:48) How to do cold outreach on LinkedIn and email

• (16:51) Why super ugly emails achieve over 70% open rate

• (23:46) How to improve your SaaS cold email strategy

• (26:15) What are some zero-budget growth channels?

• (31:53) Solopreneurship: building your own business and scaling it

Mentioned Resources:

Lemwarm, a tool that keeps your emails away from spam and generates more business opportunities

Lemlist, a cold email, and outreach automation software

Captain Data, data extraction & automation platform 

Dropcontact, B2B email finder, and enrichment in CRM

LeadIQ, a platform of B2B sales prospecting tools

Sam Dunning is the co-owner at Web Choice, an award-winning web development and digital marketing company. He's also the host of a B2B marketing podcast called the Business Growth Show.

Join us to learn why SEO isn't dead and how to make your website your best salesperson.

And don’t forget to subscribe on your favorite podcast platform for more practical tips and stories! ⏳

Here are some of the key topics that Sam and Paris discussed in this episode:

• (2:40) The biggest mistakes on B2B SaaS websites

• (4:46) How to make your B2B SaaS website resonate with your audience

• (6:04) Is SEO a fit for you?

• (13:03) How to create content that matches the search demand

• (13:58) Why marketing & sales alignment is a win for the customer

• (17:01) How to create value in your B2B content

• (19:00) Why you should be present on multiple channels

• (21:00) How to rank with your B2B SaaS website

• (22:04) How to do link building for your B2B SaaS website for free

• (25:47) What are Core Web Vitals?

• (28:44) When is the right time to remove or update a page

• (30:56) How to keep visitors on your website

Mentioned Resources:

Chartable.com, podcast analytics and attribution platform for publishers & advertisers

The channels that we're trying to connect and communicate in are noisier and more polluted than ever. So how can you truly connect with customers?

Ethan Beute is with us to uncover how to foster human-centered communication with the power of video messaging. 

Ethan Beute is Chief Evangelist at BombBomb, Wall Street Journal bestselling co-author of Human-Centered Communication and of Rehumanize Your Business, and host of Chief Evangelist and The Customer Experience Podcast.

Join us to learn about the use cases of video communication. Discover how personalization & sincerity in your interactions build customer trust. 

And don’t forget to subscribe on your favorite podcast platform for more practical tips and stories! ⏳

Here are some of the key topics that Ethan and Paris discussed in this episode:

• (3:05) Creating human connection across the digital divide 

• (5:48) How Covid changed human connection and people's approach to videos

• (8:30) Is virtual work here to stay?
• (9:51) How video communication can increase your conversions

• (13:48) Use cases of video messaging

• (16:04) The fear of getting in front of the camera and how to overcome it

• (23:06) How to use video for LinkedIn communication

• (24:56) How to make video messages really personalized and increase their effectiveness

• (31:13) How early video messaging can accelerate your sales

• (34:01) Emails vs. video messages

• (40:18) How to use digital communication channels to show sincerity

Resources Mentioned:

Human-Centered Communication: A Business Case Against Digital Pollution, Book by Ethan Beute and Stephen Pacinelli

Permission Marketing: Turning Strangers into Friends and Friends into Customers, Book by Seth Godin

Natalie Marcotullio is the Head of Growth and Operations at Navattic. She focuses on helping SaaS companies give their prospects a better buying experience. 

She has a background in SEO and digital marketing for B2B sales and marketing SaaS. 

Over the years, her focus has shifted to full-funnel marketing, GTM strategy, and improving the digital buyer experience.

Join us to learn the different ways and methods you can incorporate product-led content. Discover how to increase the quality of your conversions with interactive product demos.

And don’t forget to subscribe on your favorite podcast platform for more practical tips and stories! ⏳

Here are some of the key topics that Natalie and Paris discussed in this episode:

• (2:20) What is product-led growth?

• (5:02) How can SaaS B2B businesses use interactive demos?

• (7:19) How can interactive demos increase the quality of your conversions?

• (10:32) When do you need an interactive product demo?

• (13:18) How to drive product-led growth with interactive demos in 7 days

• (14:40) What are the benefits of interactive demos for customers?

• (22:01) Has content marketing shifted from blogs to LinkedIn?

• (30:36) How Navattic became a leader in the "interactive demo" category

Guest:
LinkedIn
Navattic

See more:
Hop Online
Paris Childress
LinkedIn PTM Page

Lomit Patel is the Chief Growth Officer of Tynker,  part of BYJU'S, the world's largest edtech company. Tynker is one of the pioneers in coding and ed tech learning for kids, boasting 60 million users across 150 countries. 

With 20 years of experience helping startups grow into successful businesses, Lomit has previously played a critical role in scaling growth startups such as Roku (IPO), TrustedID (acquired by Equifax), Texture (acquired. by Apple), and IMVU (#2 top-grossing gaming app). 

Lomit is a public speaker, author, and advisor with numerous accolades and awards throughout his career. He's been recognized as a Mobile Hero by Liftoff.

He recently published his book, "Lean AI," which is part of Eric Ries' "The Lean Startup" series.

The book provides practical advice on how innovative startups use artificial intelligence and automation to grow.

Join us in our #100th episode, as we delve into the world of kids' coding. We'll decode the strategy behind Tynker's successful marketing approach. 

Learn how to harness the power of user data in your ad campaigns. Plus, discover the transformative impact of customer education.

And don’t forget to subscribe on your favorite podcast platform for more practical tips and stories! ⏳

Here are some of the key topics that Lomit and Paris discussed in this episode:

• (6:02) Tynker's marketing approach behind its kids' coding software

• (7:49) When to draw the line from a freemium to an upgraded paid version of your SaaS product

• (8:27) How to introduce the paywall to your freemium SaaS product

• (9:14) How to choose the right pricing for your SaaS product

• (12:51) How to power your ads with your users' data at different stages of the buyer's journey

• (18:03) Why educating customers is a game-changer

• (21:12) How to grow to have healthy customer LTVs

• (25:55) How to increase the conversion rate of free to paid users

• (29:28) How to encourage users to create UGC

• (33:13) How can you get more done with less?

Resources Mentioned:

Lean AI: How Innovative Startups Use Artificial Intelligence to Grow, book by Lomit Patel

Guest:

LinkedIn

Tynker 

Personal Blog 

Hackernoon

See more:
Hop Online
Paris Childress
LinkedIn PTM Page

Here are some of the key topics that Joseph and Paris discussed in this episode:

• (3:10) Account-based marketing vs. building relationships at scale

• (5:21) How to differentiate your brand

• (7:12) What Is relationship enablement?

• (9:37) Testing with paid search or paid social?

• (11:44) How to measure the success of your paid social copy

• (14:04) Is podcasting beneficial for B2B companies?

• (18:10) What are the skills of a great marketer?

• (23:03) How to establish credibility as a podcast host

• (29:08) 3 Tips for building a personal brand

• (31:27) How to grab people's attention on social media

• (32:08) The psychology behind how people buy

• (34:57) Pricing: the positioning tool many B2B marketers forget about

Guest:
LinkedIn
Proofpoint Marketing

See more:
Hop Online
Paris Childress
LinkedIn PTM Page

Here are some of the key topics that Adam and Paris discussed in this episode:

• (2:44) Lead Gen Vs. Demand Gen and how GetAccept went from a more lead gen focus toward demand generation

• (7:46) Hire more salespeople or marketers in uncertain times?

• (9:22) How new category creation for Digital Sales Room turned a Win-Win for everyone involved

• (15:20) The broken B2B marketing attribution

• (19:00) How GetAccept manages their GA campaigns

• (24:07) Marketing attribution: how to measure your LinkedIn Ads?

• (25:02) Google Ads or LinkedIn Ads?

• (26:19) Why Lead Ads are tricky

• (30:06) Why engaging in other communities is more powerful than having your own & how to do community building

Guest:
LinkedIn
GetAccept

See more:
Hop Online
Paris Childress
LinkedIn PTM Page

Here are some of the key topics that Bryan and Paris discussed in this episode:

• (2:57) Success story: The transition from a blue-collar entrepreneurship success story into GreenPal, a tech startup

• (8:48) How to resist the temptation to expand into other product categories

• (13:44) How local SEO turned GreenPal into a success story

• (15:45) What's the best local SEO strategy to compete with

• (33:19) How a bootstrapped business beat its funded competitors

• (36:19) The “Atomic Habits” of starting a business and getting it going

Resources Mentioned:

Book, Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones, by James Clear

Guest:
Instagram
LinkedIn
GreenPal

See more:
Hop Online
Paris Childress
LinkedIn PTM Page

Here are some of the key topics that Nick and Paris discussed in this episode:

• (2:27) How to Build a Personal Brand as a Saas Marketer

• (4:57) How Often to Post on Social Media

• (7:10) How to Grow Your Followers on LI & Stand out with a Strong POV and Narrative

• (11:32) What Are the Keys to Success with Account-Based Marketing

• (18:37) Skyrocket Your Personal Marketing with Gifts Giving

• (22:07) What Are the Best Touchpoints in the Buyer's Journey for Gift Giving?

Guest:
LinkedIn
Alyce

See more:
Hop Online
Paris Childress
LinkedIn PTM Page

Here are some of the key topics that Nate and Paris discussed in this episode:

• (3:15) What SEO Works Best for Simple SaaS Websites? 

• (5:08) Is Linkbuilding Still Important for SaaS Websites? 

• (8:51) How to Create a Content Strategy for a SaaS Company? 

• (12:22) Create or Promote SaaS Content? 

• (17:36) What Drives More Engagement: Content from Your Profile or Company Page? 

• (31:21) Content Optimization vs. New Content Creation

Guest:
LinkedIn
Ten Speed

See more:
Hop Online
Paris Childress
LinkedIn PTM Page