Paris Talks Marketing

Here are some of the key topics that Matt and Paris discussed in this episode:

• (3:10) What Are Product Founders' Most Common Mistakes in the Early Stages

• (4:34) How to Build a Winning Product Strategy

• (6:55) How to Build a Lead Pipeline

• (13:38) Why building relationships is important for service businesses

• (16:37) How to Leverage Feedback Loops

• (23:14) How to Build an Audience for Prototype Products

• (28:48) Bonus: Hear a "Shark Tank"-Style Discussion of Paris' own pitch: all the way through the strategy, positioning, and potential of the idea, evaluated by Matt.

Guest:
LinkedIn
HatchWorks

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Paris Childress
LinkedIn PTM Page

Here are some of the key topics that Andrea and Paris discussed in this episode:

• How having an SDR experience helps in a marketing role

• How SaaSOptics merged with Chargify to become the brand Maxio today & how the merger impacted Andrea's role

• Saaspedia's organic play for ranking in the SERP with SaaS topics

• How to create successful gated content & what are the benefits of gated vs. ungated content

• What is the most important success metric for a SaaS company

• How creating a powerful strategic narrative strengthens your brand 

• What is the B2B SaaS Maturity Curve

• The shift from traditional subscription models to usage-based pricing

• Cash accounting vs. accrual accounting

Mentioned resources:

SaaSpedia, the encyclopedia of subscription & SaaS finance terms and metrics

SaaSpedia, Annual Recurring Revenue (ARR), article

Guest:
LinkedIn
Maxio

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Paris Childress
LinkedIn PTM Page

Here are some of the key topics that Jon and Paris discussed in this episode:

• The hyperscale journey of Accelevents from $300K to $9M in 8 months – pivoting from in-person to virtual events.

• Event data: how to maximize opportunities pre, during, and post-event. And why current CRM platforms and tools aren’t designed to capture and keep your event data.

• How to fix the event attribution gap: learn to measure the success of your event

• What's the working marketing mix for customer acquisition in the events industry?

• Does the post-Covid environment pose a threat to virtual events?

• Personal branding & how to come up with content ideas for social media.

Guest:
LinkedIn
Accelevents

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Paris Childress
LinkedIn PTM Page

Here are some of the key topics that Ryan and Paris discussed in this episode:

• Agency-side vs. client-side marketing and Ryan's career development as a B2B SaaS Marketer

• The challenging sales dialer competitive landscape and where PhoneBurner stands

• What's a power dialer? The difference between Power dialer, Autodialer, and Predictive dialer

• What are some best practices for a successful phone call outreach strategy

• Should we de-silo inbound and outbound strategies

• PLG vs. Sales-Led Motion: which brings in more qualified leads

• How to predict conversions of Free Trial Users to Paying Customers

• How to use ABM (Account-Based Marketing) tactics

• Google Ads and how PhoneBurner competes in paid search with big players like Salesloft & HubSpot

Guest:
LinkedIn
PhoneBurner

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Paris Childress
LinkedIn PTM Page

Here are some of the key topics that Jessie and Paris discussed in this episode:

• The approach of BDEX for cleaner and more privacy-compliant data

• Transitioning past third-party data to marketing with quality first-party data

• Ethical marketing and why it's profitable to do what's right in business

• Leveraging Dark Social

• Balancing personal branding and company branding

Guest:
LinkedIn
BDEX

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Paris Childress
LinkedIn PTM Page

Here are some of the key topics that Sarah and Paris discussed in this episode:

• The differences between demand gen vs lead gen vs demand capture

• What are the best channels and methods for demand capture?

• How to better engage on organic social?

• Why hiring a marketing team to do lead gen is a big mistake for businesses? 

• Moving away from 'lead gen' is great. But how do you get both your marketing & sales teams to agree on that?

• Why is dark social a breath of fresh air for B2B marketers? How to leverage dark social as part of your demand gen strategy?

• Key takeaways from the Inbound Conference in Boston

• Influencer marketing for B2B

• 🔥 Fire Questions Challenge

Resources Mentioned:

Book, Amp It Up: Leading for Hypergrowth by Raising Expectations, Increasing Urgency, and Elevating Intensity by Frank Slootman

LinkedIn Posts by Sarah:

Hiring a Marketing Team to Do Lead Gen

Dark Social Is a Breath of Fresh Air for B2B

Inbound Conference Experience Summary

Guest:
LinkedIn
Hunters

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LinkedIn PTM Page

Here are some of the key topics that Drew and Paris discussed in this episode:

• Why curiosity is one of the keys to career success

• Better focus and performance in the workplace with the concept of deep work

• The challenges of working in a startup environment

• The post-pandemic state of the events industry

• New vs. old marketing – and why the fundamentals never change

• The value and use of customer research & the customer-centric approach

• What is 5 to 9 marketing or marketing after-hours

• 🔥 Fire Questions Challenge

Resources Mentioned:

Book, Founder Brand: Turn Your Story Into Your Competitive Advantage by Dave Gerhardt 

Guest:
LinkedIn
LASSO

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Paris Childress
LinkedIn PTM Page

Here are some of the key topics that David and Paris discussed in this episode:

• How David brings digital transformation(DX) to large organizations

• The expanded role of the CMO & the need for them to wear the three hats of a Brand, a P&L, and an Innovation CMO

• De-siloing the C-suite to improve agility & the importance of cross-functional collaboration

• Corporate venture launching

• The greatest roadblocks in monetization for innovation in SEA

• The importance of connecting customer experience and marketing with real-time data for data-driven decision-making

Resources Mentioned:

Book, World's Best Bank: A Strategic Guide to Digital Transformation by Robin Speculand

Guest:
LinkedIn
GrowthOps

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Paris Childress
LinkedIn PTM Page

Here are some of the key topics that Simon and Paris discussed in this episode:

• How to double your revenue in 90 days with the Strategy Sprints Method

• How 50/50 risk (for you and your client) doubles your revenue

• The perfect 5-levels deep ideal customer profile to help you with acquisition

• How to do zero-budget marketing for 2 hours per week

• ⚡️ Falling in love with the problem, not the solution

• How to get easy inspiration for creating new content weekly

• Why Simon says no to paid advertising

• 🔥 Fire Questions Challenge

Resources Mentioned:

Book by Simon Severino, Strategy Sprints: 12 Ways to Accelerate Growth for an Agile Business

Guest:
LinkedIn
Strategy Sprints

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Paris Childress
LinkedIn PTM Page

Here are some of the key topics that Andrew and Paris discussed in this episode:

• How Andrew's career has evolved being part of a unicorn, a double unicorn, an IPO, and acquisitions and what have been common keys to success for all of those companies?

• Why marketing and sales should stop fighting

• How the love of journalism & its principles gets you earned media and the right B2B story

• The fast fail/fast fix approach

• Feedback loops and Andrew's loop group concept

• The rapid A/B testing cycle of Andrew for creatives

• What are micro-influencers, how can they help marketers, and how to use them?

• Lessons from B2C that B2B marketers can learn

• The power of free knowledge

Guest:
LinkedIn

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Paris Childress
LinkedIn PTM Page