Paris Talks Marketing

Here are some of the key topics that Mia, Jordan, and Paris discussed in this episode:

• Challenges of creating educational but also scientifically accurate content in the SexTech industry

• Content marketing as a replacement for paid media

• Easy SEO "hacks" for ranking your content

• Facebook ad censorship (and censorship on social channels)

Guests:
Mia LinkedIn
Jordan LinkedIn
Emjoy

See more:
Hop Online
Paris Childress
LinkedIn PTM Page

Here are some of the key topics that Raúl and Paris discussed in this episode:

• What is referral marketing?

• Why is referral marketing different than influencer marketing and affiliate marketing?

• What are the future trends in referral marketing?

• Is Web3.0 the evolution of referral marketing?

• How to scale with referral programs?

• How much of ReferralCandy's new customer acquisition comes from referrals?

Guest:
LinkedIn
ReferralCandy

See more:
Hop Online
Paris Childress
LinkedIn PTM Page

Here are some of the key topics that Fred and Paris discussed in this episode:

• Google Quality Score & its importance for ad rank

• The new ways to advertise on Google with Performance Max campaigns and Responsive Search Ads

• The impact of automation on how to optimize search marketing campaigns

• Ad Creative optimization with AI Image Generation Tools

• What are the skills you need to become a Google Ads Expert today

• What is value-based bidding

• What is the biggest mind shift in PPC history

Guest:
LinkedIn
Twitter
Optmyzr

See more:
Hop Online
Paris Childress
LinkedIn PTM Page

Mentioned Resources:
2019 Book, Digital Marketing in an AI World: Futureproofing Your PPC Agency, Frederick Vallaeys
2022 Book, Unlevel the Playing Field: the Biggest Mindshift in PPC History, Frederick Vallaeys
DALL·E 2, AI Image Generator

Here are some of the key topics that Eric and Paris discussed in this episode:

• Customer Acquisition with Demand Generation (leading with an ICP-first strategy)
• Step 1 of Demand Generation: Problem Education (using high sales touch flow to help customers understand how Sharp Spring solves their pain points)
• Step 2 of Demand Generation: Increasing Your Brand Authority (How do you do attribution on setting your company up as the authority in the niche)
• The importance of understanding your customers' (ICPs) problems & why that's the biggest threat to Constant Contact
• What are some common pain points with lead generation for agencies
• Lead generation strategies (the right portion for successful lead generation from outbound, inbound, and partnership strategies)
• Personal branding and how it helps in landing clients
• 🔥 Fire Questions Challenge

Guest:
Constant Contact
SharpSpring
Eric Stockton

See more:
Hop Online
Paris Childress
LinkedIn PTM Page

Here are some of the key topics that Paris and Stacey discussed in this episode:

• B2B vs B2C trafe-offs

• The broken chain between marketing & sales: why don't they speak the same language and why this should change?

• Why the key role of marketers is to be the internal voice of the customer

• 7+1 Steps Framework To Be More Strategic with B2B Marketing: Why are so many marketers skipping steps? And what can they do to think and act more strategically?

• 3 ways how to position yourself better as a marketer and help you gain credibility with your internal teams

• 5 key V.A.L.U.E. competencies to stand out in a sea of marketing sameness

• What is the mindset of a great marketer? And how can you be a marketing leader instead of following the herd?

• How can CMOs Meet CEOs Expectations?

Resources mentioned:

Book, Stand-out Marketing: How to Differentiate Your Organization in a Sea of Sameness, by Dr Simon Kelly (Author), Dr Paul Johnston (Author), Stacey Danheiser (Author)

Book, Value-ology: Aligning sales and marketing to shape and deliver profitable customer value propositions, by Simon Kelly (Author), Paul Johnston (Author), Stacey Danheiser (Author)

Soar Marketing Society, a private community for B2B Marketers who want to elevate their skills, impact, and careers: www.soarmarketing.club/soar

Guest:
Stacey Danheiser
SHAKE Marketing

See more:
Hop Online
Paris Childress
LinkedIn PTM Page

Here are some of the key topics that Paris and Rafael discussed in this episode:

•  Full-stack go-to-market (GTM) framework of Zendog Labs
• The set of challenges you can face with regard to growth when entering a new market
• The seller journey vs the buyer journey
• Should a startup lead with ICP First or Product First & when a startup should choose an ICP
• How marketing helps with establishing a product-market fit
• Sales-led growth approach & what are some outbound tactics which work for a startup ➝ To succeed with an outbound approach, Rafael shares that you need to capture existing demand through an outbound sales motion rather than generating the demand.
• Blue ocean vs red ocean strategies
• 3 tips on how to raise more investments as a startup in the current environment

Guest:
Rafael Oezdemir
Zendog Labs

See more:
Hop Online
Paris Childress
LinkedIn PTM Page

Here are some of the key topics that Paris and Michael discussed in this episode:

• Video-led marketing 

• Use cases of personalized videos in sales, marketing, and recruitment

• The power of leveraging webinars

• How to repurpose content

• How listening to your prospects can help you market your product better

• Community marketing

• And... the Hawaiian Friday tradition of Michael!

Guest:
Michael Blodgett

See more:
Hop Online
Paris Childress
LinkedIn PTM Page

Here are some of the key topics that Paris and Dan discussed in this episode:

• What product marketing brings to the table & why is it a critical component of every company's success

• How Privy got on Shopify & became the number one rated app for Shopify

• SMS marketing & how the pandemic accelerated this trend

• How to use content marketing to educate your customers

• The importance of video marketing

• How to lift off your B2B brand on TikTok

• How influencer marketing could evolve in Web 3.0

Guest:
Daniel Murphy
Privy

See more:
Hop Online
Paris Childress
LinkedIn PTM Page

Here are some key topics that Reni discussed with Paris:

• Community-led growth with Twitter, Telegram, Discord
• How to start a community
• The future of blockchain in the e-commerce industry
• Applying NFTs into the business and their value
• Personal branding - what works and what doesn't
• How to plan content for personal branding posts on social media
• What methods Reni uses to generate sales
• The risks of using automation for social media
• How having the right mindset can prevent you from burnout
• How to increase your posts' reach on LinkedIn

Guest:
Reni Achkar
Social Laboratories
Whalemap

See more:
Hop Online
Paris Childress
LinkedIn PTM Page

In this episode, Paris interviews Khaled Naim, who is the Co-Founder & CEO of Onfleet, the fastest-growing provider of last-mile delivery management software. Onfleet powers millions of deliveries per week for thousands of businesses around the world and handles route optimization, dispatching, real-time driver tracking, proof of delivery, analytics, and customer communications.

Listen to the episode as Khaled and Paris discuss:

• Pricing strategies

• Finding an organic product growth hook for B2B

• Account-based marketing and how to stay in front of competitors

• The right mix between a product-led growth motion and a high-sales touch approach

• The importance of a partnership-driven strategy

• The growth of the delivery market during COVID

Guest:
Khaled Naim
Onfleet

See more:
Hop Online
Paris Childress
LinkedIn PTM Page