Launching a pharmaceutical brand is a complex and high-stakes endeavor, requiring a smarter and faster approach supported by technology to ensure timely decision-making.

In the first part of this amazing conversation, Saul Marquez introduces "IGNITE," an innovative launch readiness tool designed by former pharma leaders aimed at enhancing launch planning and collaboration in the pharma industry. In a conversation with Keitel Suri, Vice President of Launch Excellence at Lumanity, insights are shared on navigating pharmaceutical launches effectively, emphasizing the importance of preparation and readiness amidst the evolving landscape. They discuss the critical role of frameworks and platforms like IGNITE in providing a single source of truth, reducing administrative burdens, and fostering transparent decision-making in the high-pressure environment of pharma launches.

Tune in and learn how the right tools and framework can transform your launch strategy and maximize your chances of success!