At the top of the show, Adam shows Bryan and Gina a scene from the Russell Crowe boxing flick, ‘Cinderella Man’. They talk further about the true story of Max Baer, as well as his son, Max Baer Jr. Erik Huberman then joins the podcast to talk with the gang about the importance of branding and marketing. Later, they talk about the new world order of social media and ‘influencers’, consistency of messaging, and navigating the world of outrage culture. Before the break, Gina reads highlights from the State of the Union address, as well as the latest headlines about Ukraine and Russia.

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