Go to https://www.brandingmag.com/john-james/brand-campaigns-part-1-what-exactly-are-they/ to read the full article which includes a lot of useful diagrams, videos, links and extended explanation that doesn't make it into this quick 18-minute synopsis.

Part 2 is also fresh off the press. So if this perks your interest, follow your nose and read that article also to get the rest of the juicy details.

But, if you're more of an audiophile and want some added commentary, this will give you something the written versions don't.

Including the story of how it all started and why it's got everyone in a bit of a tizz.

See you on the other side